Definition

SMART goals are specific, sensible, significant, simple, measurable, meaningful, motivating, achievable, agreed, relevant, resourced, results-based, time-bound, timely

What are SMART goals?

SMART goals are a fantastic tool that can help you efficiently achieve your goals in any area. SMART is an acronym where each letter stands for several words. Click here for all the details.

The SERPs: A screenshot of a typical first SERP

What are the SERPs?

SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.