Digital Marketing Packages & Content Marketing Packages
Everything you need to attract your ideal customers and convert them into loyal buyers who keep coming back for more View packagesYou need quality marketing to bring your products and services to the people and organisations that need them. But we understand you don’t have the massive marketing budget of a major international company. So, we came up with a way to enable you to achieve your marketing goals with a modest budget — our digital marketing packages and content marketing bundles.
Digital marketing benefits
The Nasdaq1 estimates that 95% of all purchases will be through eCommerce by 2040. So, some form of digital marketing is vital for your business’s survival. But digital marketing won’t just help you survive.
Other digital marketing benefits include:
- Increased brand awareness (more people hear about your business and what you do)
- Increased reach (you can more easily and cheaply get your messages in front of more people)
- The potential for global reach (if you’re not limited to selling locally, going digital makes it much easier to sell internationally)
- The ability to personalise your marketing (consumers increasingly want personalised messages, but apart from that, the more relevant your messages are to your audience, the more likely they will be to buy)
Content marketing benefits
Just as you wouldn’t marry someone after one date, most people won’t buy anything from a brand the first time they come across it. So, how do you go from that first point of contact to the point of sale? You publish informative, valuable content that incrementally wins that lead over to your side until they’re confident enough that it’s worth taking a chance on you. And then you ensure they get the most out of their purchase so they keep coming back to you. That’s where content marketing comes in.
Content marketing benefits include:
- Increased trust (people see you can solve their problems and receive the information they need to realise you’re an expert in your field and that you’re worth placing their trust in)
- Loyalty (customers keep coming back to buy from you every time they have a problem you can solve)
- Advocacy (customers leave positive reviews and recommend you to their acquaintances)
All of this means more sales, a better return on your marketing investment, and better quality customers and clients.
Digital marketing vs. content marketing
So, what then is the difference between digital marketing and content marketing? And which one should you use?
Digital marketing is any form of marketing conducted via a digital channel. That’s everything from your website to social media, to email, to digital billboard ads and more.
Content marketing is marketing focused on sharing information without explicitly asking for a sale. It supports sales by keeping your business front of mind, demonstrating your authority, proving you can solve your audience’s problems, and ensuring they have the best experience when using your products and services. Content marketing can be a form of digital marketing, though it doesn’t have to be digital. E.g. the instruction and recipe book included in the box when you buy a sandwich maker is a form of content marketing.
Unless you’re selling 50c lollipops that people will be willing to try on a whim, you’ll get the best results if you use digital marketing and content marketing together. Depending on the type of business you’re running, you may also use print and other forms of traditional advertising as well.
Pricing
Marketing pricing can vary dramatically depending on the experience and skill of the specialist and where they live (because living costs vary by location). For example, you can buy a dodgy blog post from a content mill for about $10. You might not get any benefit from it (and it might even harm your reputation) but the option is there. At the other end of the scale, you could spend USD13 million on a single 98s ad like Guinness did with their tipping point dominos ad.
Without going to those extremes, here’s an idea of the kind of pricing you’re looking at if you book individual specialists. (Keep scrolling if you want discounted pricing.)
Digital marketing pricing
For a copywriter, you’re looking at an average day rate of $950 (USD), $998 (AUD) or £340. PR consultants charge around $1500 (AUD) per day.
Editors and proofreaders typically charge around $1000 (AUD) for a day’s work.
For a photojournalist or videojournalist, you’re looking at around $1250/day (AUD). Photographers are around $1000/day (AUD). A full-page, full-colour illustration will set you back nearly $2000 (AUD).
If you book in for less than a day’s worth of work, the hourly rate is higher (e.g. a senior Australian copywriter will charge around $130-240/hour). Also, these rates apply to traditional advertising as well.
Content marketing pricing
Pricing for visuals and editing are the same regardless of whether you’re doing content marketing or something closer to advertising. Copywriting, however, is very different to content writing, so the prices for text in this case are generally lower.
As an example, a 1000-word blog post will generally set you back somewhere between $350-850 (AUD) depending on the experience of the writer and how technical the topic is.
If you’re looking for written content that doesn’t require any SEO (e.g. a print recipe book), prices may be even lower.
Packages
Those prices are all well and good if you’re generating millions of dollars of revenue. But they put content marketing out of reach for many small businesses and startups spending the recommended/average marketing expenditure of 5-10% of revenue.
But if you opt for super cheap creators, you’re simply not going to experience the benefits of any kind of marketing. You may even push your ideal customers into the arms of your competitors.
The solution is marketing packages that couple the expertise of experienced and high-performing marketing strategists, SEO experts and public relations specialists, with the high-volume outputs of low cost content creation services. The result is effective marketing assets that achieve your goals without you having to spend an arm and a leg for them.
Instead of you paying top dollar to hire several creatives on a per-project or hourly-rate basis, we take advantage of bulk daily, weekly, monthly, quarterly and even annual rates, so you can access the best rates without needing to buy a high volume of marketing assets. On a similar vein, the traditional model would force you to choose between paying:
Top dollar for a senior specialist who can deliver a great ROI on critical projects but whose skills will be wasted on simple projects
OR
Reduced rates for a junior creative who can deliver neat informational content but who won’t be able to deliver the quality you need on critical and complex projects
Instead, we employ the full range of skill levels, so you can buy (for example):
High-converting product descriptions and landing pages written by a senior copywriter and designed by a senior UX-designer
AND
Engaging blog posts and helpful usage guides written by a junior content writer and made visually appealing by a junior graphic designer
Upon tailoring a package to suit your goals and needs, we’ll work with you to create marketing collateral that encourages:
- High search rankings
- Engagement with customers and prospects at every stage of the sales funnel
- Prospect to customer conversion
- Brand loyalty and advocacy
- Sharing on social media
In short, our packages will give you everything you need to attract your ideal customers and convert them into loyal buyers who keep coming back for more. And they’ll do that while giving you the right quality for the lowest price.
K. M. Wade digital marketing packages
K. M. Wade content marketing packages
K. M. Wade digital marketing packages
K. M. Wade content marketing packages
K. M. Wade digital marketing packages
Product descriptions
Single description
- That final piece of marketing that turns shoppers into buyers
- Text crafted by a senior SEO product copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
5-pack
- That final piece of marketing that turns shoppers into buyers — for 5 products
- Text crafted by a senior SEO product copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
Single description
- That final piece of marketing that turns shoppers into buyers
- Text crafted by a senior SEO product copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
5-pack
- That final piece of marketing that turns shoppers into buyers — for 5 products
- Text crafted by a senior SEO product copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
Website copy and design packages
1-Page website
- The core information all websites need in one elegant page
- Text crafted by a senior SEO copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
- Layout designed by an experienced UX designer, so your leads and customers can easily find what they need, when they need it, and have a good experience on your site (ensuring they have no reason to doubt that they’ll have a good experience with your brand)
- Visual design by a junior designer specialising in web design, so you get a gorgeous design you and your audience will love at a lower price
- Your responsive (mobile-optimised) site built in Wordpress by a junior developer using a popular page builder (Divi or Elementor), premium theme and premium functional plugins as needed (e.g. form, booking and SEO plugins) in such a way that it’s easy for you to make updates in the future, so you get a well-built site for less and without ongoing maintenance fees
- Training materials, so you know how to make updates to your site in the future as needed
5-Page website
- The 5 core pages all websites need: homepage, about page, contact page, products/services page, blog homepage
- Text crafted by a senior SEO copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
- Layout and flow designed by an experienced UX designer, so your leads and customers can easily find what they need, when they need it, and have a good experience on your site (ensuring they have no reason to doubt that they’ll have a good experience with your brand)
- Visual design by a junior designer specialising in web design, so you get a gorgeous design you and your audience will love at a lower price
- Your responsive (mobile-optimised) site built in Wordpress by a junior developer using a popular page builder (Divi or Elementor), premium theme and premium functional plugins as needed (e.g. form, booking and SEO plugins) in such a way that it’s easy for you to make updates in the future, so you get a well-built site for less and without ongoing maintenance fees
- Training materials, so you know how to make updates to your site in the future as needed
Landing page
- The dedicated page you need to convert as many people as possible from a specific segment of your audience into satisfied customers
- Text crafted by a senior conversion copywriter (and SEO copywriter where relevant), so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
- Layout designed by an experienced UX designer, so your prospects and leads can easily consume your message and have a good experience on your site (ensuring they have no reason to doubt that they’ll have a good experience with your brand)
- Visual design by a junior designer specialising in web design, so you get a gorgeous design you and your audience will love at a lower price
- Page performance report, so you have no trouble understanding how your page performs and can be improved
1-Page website
- The core information all websites need in one elegant page
- Text crafted by a senior SEO copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
- Layout designed by an experienced UX designer, so your leads and customers can easily find what they need, when they need it, and have a good experience on your site (ensuring they have no reason to doubt that they’ll have a good experience with your brand)
- Visual design by a junior designer specialising in web design, so you get a gorgeous design you and your audience will love at a lower price
- Your responsive (mobile-optimised) site built in Wordpress by a junior developer using a popular page builder (Divi or Elementor), premium theme and premium functional plugins as needed (e.g. form, booking and SEO plugins) in such a way that it’s easy for you to make updates in the future, so you get a well-built site for less and without ongoing maintenance fees
- Training materials, so you know how to make updates to your site in the future as needed
5-Page website
- The 5 core pages all websites need: homepage, about page, contact page, products/services page, blog homepage
- Text crafted by a senior SEO copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
- Layout and flow designed by an experienced UX designer, so your leads and customers can easily find what they need, when they need it, and have a good experience on your site (ensuring they have no reason to doubt that they’ll have a good experience with your brand)
- Visual design by a junior designer specialising in web design, so you get a gorgeous design you and your audience will love at a lower price
- Your responsive (mobile-optimised) site built in Wordpress by a junior developer using a popular page builder (Divi or Elementor), premium theme and premium functional plugins as needed (e.g. form, booking and SEO plugins) in such a way that it’s easy for you to make updates in the future, so you get a well-built site for less and without ongoing maintenance fees
- Training materials, so you know how to make updates to your site in the future as needed
Landing page
- The dedicated page you need to convert as many people as possible from a specific segment of your audience into satisfied customers
- Text crafted by a senior conversion copywriter (and SEO copywriter where relevant), so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- SEO tags crafted by a senior SEO copywriter, to maximise your search performance
- Layout designed by an experienced UX designer, so your prospects and leads can easily consume your message and have a good experience on your site (ensuring they have no reason to doubt that they’ll have a good experience with your brand)
- Visual design by a junior designer specialising in web design, so you get a gorgeous design you and your audience will love at a lower price
- Page performance report, so you have no trouble understanding how your page performs and can be improved
Email advertising
Warm-prospecting sequence
- 3 Emails to grab the attention of your prospects and get them taking your desired action (e.g. book a call)
- Text crafted by a senior email copywriter, so you have the best chance of converting your prospects into leads
- Optional visual design by a junior designer specialising in email design, so you get a gorgeous, compelling design you and your audience will love at a lower price (whether this is included will depend on how you’re sending your emails, and if you can’t send engaging visuals, your emails will be constructed to compensate for this)
Sales email
- An email for your existing audience designed to get them to buy from you
- Text crafted by a senior email copywriter, so you have the best chance of generating sales
- Visual design by a junior designer specialising in email design, so you get a gorgeous, compelling design you and your audience will love at a lower price
Warm-prospecting sequence
- 3 Emails to grab the attention of your prospects and get them taking your desired action (e.g. book a call)
- Text crafted by a senior email copywriter, so you have the best chance of converting your prospects into leads
- Optional visual design by a junior designer specialising in email design, so you get a gorgeous, compelling design you and your audience will love at a lower price (whether this is included will depend on how you’re sending your emails, and if you can’t send engaging visuals, your emails will be constructed to compensate for this)
Sales email
- An email for your existing audience designed to get them to buy from you
- Text crafted by a senior email copywriter, so you have the best chance of generating sales
- Visual design by a junior designer specialising in email design, so you get a gorgeous, compelling design you and your audience will love at a lower price
Ad packages
Google search ad campaign
Best for products and services with 1 target audience- 1 Google search ad group with 1 ‘dynamic’ ad (e.g. 3-15 headlines + 2-4 descriptions + site links + special assets)
- Expert keyword research to get your ad in front of the right people
- Text crafted by a senior ad copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- Campaign deployed, so you don’t have to worry about how to set it up correctly
- Campaign performance report, so you have no trouble understanding how your campaign performed and can be improved
Social media ad campaign
Best for products and services with 1 target audience on your chosen social platform- 4 Ads optimised for your chosen platform, so you can test options and then choose the best performers
- Text crafted by a senior ad copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- Visual design by a junior designer specialising in ad design, so you get a gorgeous, compelling design you and your audience will love at a lower price
- Campaign deployed, so you don’t have to worry about how to set it up correctly
- Campaign performance report, so you have no trouble understanding how your campaign performed and can be improved
Ad campaign plus
Best for products and services with multiple target audiences- 4 Social media ads optimized for your chosen platform OR 1 Google search ad group with 1 ‘dynamic’ search ad, so you can attract your ideal buyers
- A landing page specific to the ad campaign, so you get the best ad score and speak directly to your intended audience segment
- Text crafted by a senior conversion copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- Landing page layout and flow designed by an experienced UX designer, so your leads and customers can easily find what they need, when they need it, and have a good experience on your site (ensuring they have no reason to doubt that they’ll have a good experience with your brand and what you’re offering)
- Visual design by a junior designer specializing in conversion design, so you get a gorgeous, compelling design you and your audience will love at a lower price
- Campaign deployed, so you don’t have to worry about how to set it up correctly
- Campaign performance report, so you have no trouble understanding how your campaign performed and can be improved
Google search ad campaign
Best for products and services with 1 target audience- 1 Google search ad group with 1 ‘dynamic’ ad (e.g. 3-15 headlines + 2-4 descriptions + site links + special assets)
- Expert keyword research to get your ad in front of the right people
- Text crafted by a senior ad copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- Campaign deployed, so you don’t have to worry about how to set it up correctly
- Campaign performance report, so you have no trouble understanding how your campaign performed and can be improved
Social media ad campaign
Best for products and services with 1 target audience on your chosen social platform- 4 Ads optimised for your chosen platform, so you can test options and then choose the best performers
- Text crafted by a senior ad copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- Visual design by a junior designer specialising in ad design, so you get a gorgeous, compelling design you and your audience will love at a lower price
- Campaign deployed, so you don’t have to worry about how to set it up correctly
- Campaign performance report, so you have no trouble understanding how your campaign performed and can be improved
Ad campaign plus
Best for products and services with multiple target audiences- 4 Social media ads optimized for your chosen platform OR 1 Google search ad group with 1 ‘dynamic’ search ad, so you can attract your ideal buyers
- A landing page specific to the ad campaign, so you get the best ad score and speak directly to your intended audience segment
- Text crafted by a senior conversion copywriter, so you have the best chance of attracting your ideal buyers and converting as many of them as possible into paying customers
- Landing page layout and flow designed by an experienced UX designer, so your leads and customers can easily find what they need, when they need it, and have a good experience on your site (ensuring they have no reason to doubt that they’ll have a good experience with your brand and what you’re offering)
- Visual design by a junior designer specializing in conversion design, so you get a gorgeous, compelling design you and your audience will love at a lower price
- Campaign deployed, so you don’t have to worry about how to set it up correctly
- Campaign performance report, so you have no trouble understanding how your campaign performed and can be improved
Strategy services
Strategic consultation
- One-on-one discussion with a senior strategist, so you can get answers to all your burning questions from someone who’s developed marketing strategies for the likes of Renault, Dentons, and Stockland
Competitor audit
- A review of up to 4 of your competitors to identify their strengths and weaknesses, and the gaps in the market, so we can learn from their marketing mistakes and effectively carve a unique niche for your brand in the eyes of your audience.
Marketing review
- Often called a SWOT analysis, this marketing review analyses your existing marketing activities across all the channels you’re active on to identify:
- The strengths and weaknesses of your current activities
- Opportunities for improving your marketing
- Potential threats to your marketing success
Content marketing strategy
- Once we’ve analysed your existing marketing efforts (if any), audited your assets, and checked out your competitors, we have the building blocks for a strategy, which will guide efforts towards increasing your revenue.
- This strategy includes:
- Brand positioning statements and a brand persona — so all your content is consistent with your brand and brand voice
- Content purpose statements — so all your content contributes to your goals
- Editorial strategy — which will lay out an effective and efficient content process and workflow
- Content goals — so you have targets to aim for allowing your arrows to fly true
- Metrics — so you know what to measure and how, allowing you to know when you’re succeeding
- Audience personas — which translate your target market personas into content personas so each piece of content is created as if it’s targeting a single individual to really solve their problems and achieve better engagement with your audience
- Sales funnel roadmap — which will lay out a formula for how your marketing activities (across all your channels) will attract members of your target market, nurture them until they’re ready to book their first service, convert them into paying customers, and ensure they love their experience with you, so they keep coming back for more and tell their networks about how awesome you are
Mini content audit
- An in-depth review of a representative sample of your marketing assets across each of your channels to identify what’s working and what’s not, and what can be improved.
Implementation plan with 3-month content calendar
- A plan of all your marketing activities for the next 3 months, which will include:
- Content pillars — which will outline the path to your goals by focusing content production on key themes
- Content topics — which will fill in your path’s outline and help us link each piece of content with your overall vision
- Content roadmap (content-copy funnels) — this maps out how your content will lead your ideal audience along the buyer journey until they’re satisfied and loyal customers
- Content calendar — this will outline what content you’ll need to produce/commission and when you’ll publish it; in short, how to consistently publish and promote your content for the greatest and most sustained impact
- Primary SEO keywords for each webpage, blog post, YouTube video etc. in the calendar — so your content will be targeted towards your audience’s key searches
- Primary hashtags for each social post in the calendar — so you have a better chance of reaching more of your ideal audience
- Content formatting guidance — this will outline the format of your content so it meets the needs of your target audience and remains on-brand
- Content workflow map (optional) — this is an optional map of who’s producing, approving, publishing, promoting and maintaining your content
- Link-building guidance — so you can create an efficient and effective network of content
- Content maintenance guidance — so you can keep your content in tip-top shape
Strategic consultation
- One-on-one discussion with a senior strategist, so you can get answers to all your burning questions from someone who’s developed marketing strategies for the likes of Renault, Dentons, and Stockland
Competitor audit
- A review of up to 4 of your competitors to identify their strengths and weaknesses, and the gaps in the market, so we can learn from their marketing mistakes and effectively carve a unique niche for your brand in the eyes of your audience.
Marketing review
- Often called a SWOT analysis, this marketing review analyses your existing marketing activities across all the channels you’re active on to identify:
- The strengths and weaknesses of your current activities
- Opportunities for improving your marketing
- Potential threats to your marketing success
Content marketing strategy
- Once we’ve analysed your existing marketing efforts (if any), audited your assets, and checked out your competitors, we have the building blocks for a strategy, which will guide efforts towards increasing your revenue.
- This strategy includes:
- Brand positioning statements and a brand persona — so all your content is consistent with your brand and brand voice
- Content purpose statements — so all your content contributes to your goals
- Editorial strategy — which will lay out an effective and efficient content process and workflow
- Content goals — so you have targets to aim for allowing your arrows to fly true
- Metrics — so you know what to measure and how, allowing you to know when you’re succeeding
- Audience personas — which translate your target market personas into content personas so each piece of content is created as if it’s targeting a single individual to really solve their problems and achieve better engagement with your audience
- Sales funnel roadmap — which will lay out a formula for how your marketing activities (across all your channels) will attract members of your target market, nurture them until they’re ready to book their first service, convert them into paying customers, and ensure they love their experience with you, so they keep coming back for more and tell their networks about how awesome you are
Mini content audit
- An in-depth review of a representative sample of your marketing assets across each of your channels to identify what’s working and what’s not, and what can be improved.
Implementation plan with 3-month content calendar
- A plan of all your marketing activities for the next 3 months, which will include:
- Content pillars — which will outline the path to your goals by focusing content production on key themes
- Content topics — which will fill in your path’s outline and help us link each piece of content with your overall vision
- Content roadmap (content-copy funnels) — this maps out how your content will lead your ideal audience along the buyer journey until they’re satisfied and loyal customers
- Content calendar — this will outline what content you’ll need to produce/commission and when you’ll publish it; in short, how to consistently publish and promote your content for the greatest and most sustained impact
- Primary SEO keywords for each webpage, blog post, YouTube video etc. in the calendar — so your content will be targeted towards your audience’s key searches
- Primary hashtags for each social post in the calendar — so you have a better chance of reaching more of your ideal audience
- Content formatting guidance — this will outline the format of your content so it meets the needs of your target audience and remains on-brand
- Content workflow map (optional) — this is an optional map of who’s producing, approving, publishing, promoting and maintaining your content
- Link-building guidance — so you can create an efficient and effective network of content
- Content maintenance guidance — so you can keep your content in tip-top shape
K. M. Wade content marketing packages
Basic social media
- 20 social media posts per month to engage your audience
- Text crafted by a junior social media copywriter, so you get engaging, valuable posts at a lower price
- Visual design by a junior designer specialising in social media graphic design, so you get gorgeous, compelling images you and your audience will love at a lower price
- All posts scheduled for you, so all you have to do is respond to comments
- Monthly report, so you know how your profiles are performing
Standard social media
- 1 social media post per day to engage your audience
- Text crafted by a junior social media copywriter, so you get engaging, valuable posts at a lower price
- Visual design by a junior designer specialising in social media graphic design, so you get gorgeous, compelling images you and your audience will love at a lower price
- All posts scheduled for you, so all you have to do is respond to comments
- Monthly report, so you know how your profiles are performing
Basic social media
- 20 social media posts per month to engage your audience
- Text crafted by a junior social media copywriter, so you get engaging, valuable posts at a lower price
- Visual design by a junior designer specialising in social media graphic design, so you get gorgeous, compelling images you and your audience will love at a lower price
- All posts scheduled for you, so all you have to do is respond to comments
- Monthly report, so you know how your profiles are performing
Standard social media
- 1 social media post per day to engage your audience
- Text crafted by a junior social media copywriter, so you get engaging, valuable posts at a lower price
- Visual design by a junior designer specialising in social media graphic design, so you get gorgeous, compelling images you and your audience will love at a lower price
- All posts scheduled for you, so all you have to do is respond to comments
- Monthly report, so you know how your profiles are performing
Social media marketing packages