Marketing strategy | principles | tips

Here you’ll find all the marketing strategy, principles, advice and tips to help you attract your ideal customers and clients, win more sales and customer loyalty, and achieve your goals so you grow your business sustainably.

Woman of colour looking at code

Where to Source Tech Talent and How to Keep Them Onboard

K. M. Wade
13 March, 202113 March, 2021
5 min read

Need a web developer or other tech talent? Here’s how you can find terrific talent and keep them loyal to your company.

Explainer videos can improve your SEO

8 Ways to Improve Your SEO with Explainer Videos

K. M. Wade
1 March, 20211 March, 2021
8 min read

Explainer videos can boost your engagement rate, drive more traffic to your site and keep people on your site for longer. Click here to find out how they might help you.

Learn SEO the best way so you rank well

The best way to learn SEO in 2021

K. M. Wade
15 February, 202117 February, 2021
23 min read

So many options, so little time. This detailed, must-read guide will tell you the best way to learn SEO today for your circumstances.

SMART goals are specific, sensible, significant, simple, measurable, meaningful, motivating, achievable, agreed, relevant, resourced, results-based, time-bound, timely

What are SMART goals?

K. M. Wade
2 February, 20212 February, 2021
6 min read

SMART goals are a fantastic tool that can help you efficiently achieve your goals in any area. SMART is an acronym where each letter stands for several words. Click here for all the details.