Innovative use of protective coatings in a performance-based design environment — blog post

Detailed blog post — Sponsored content — Technical

This is an example of one of the mid-length SEO-friendly blog post services we offer. Big and small brands alike love our ability to research broadly and then condense that huge amount of information into a compact gift for their readers.

Why it’s special

  • Effective repurposing — Engineers Australia and Dulux held a webinar for engineers worldwide. K. M. Wade took that information and transformed it into an engaging email newsletter and informative, SEO-friendly blog post to drive more traffic to the webinar and allow the brands to get far more out of their investment. While some professionals transcribe audio and video content in this kind of situation, K. M. Wade crafted unique content targeted to different segments of the brands’ audiences, enabling both brands to reach more of their target markets.

Things to know

  • Content type: evergreen blog post
  • Word count: 1004 words
  • Audience type: B2C
  • Industry: Engineering, science