Comprehensive lead management guide — blog post

This detailed guide to lead management, authored by Dr Kelly Wade for Salesforce, serves as an invaluable resource for businesses looking to optimise their lead management processes. Dr Wade’s expertise is evident as she breaks down complex CRM strategies into actionable steps, ensuring readers gain a full understanding of how to effectively nurture leads from initial contact to conversion.

Why it’s special

  • Expert topic guidance: The K. M. Wade team has expertise across a wide range of topics and this article illustrates just how deep that expertise goes.
  • Strategic and tactical approach: It combines strategic insights with tactical advice, empowering businesses to implement robust lead management practices.
  • Enhanced brand authority: The piece contributes to Salesforce’s brand authority by providing high-quality, informative content that aligns with its position as a CRM leader.

Things to know

  • Content Type: Expert Blog Post
  • Audience Type: B2B and B2C
  • Industry: CRM, Sales, Marketing

Do you want a strategic marketing asset like this?

If you want to position your brand as a leader in your industry, K. M. Wade has the expertise to create content that gets to the heart of what your audience wants to know. Let’s discuss how we can help you reach and engage your audience.