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The aim of this media release was to promote the government’s investment in STEM and support for scientific research. The more subtle aim was also to celebrate and promote women in STEM. The media release accomplished both aims beautifully. Things to know Content...
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This media release, written for the Australian Minister for Science, attracted a record number of applications for the annual prize it advertised and was so successful it was used as a template for future years. Why it’s special High-performance copy — Attracted...