Trailblazing Indigenous scientist — Article

Authored by Dr Kelly Wade,  Empowering First Nations youth: Indigenous scientist Dr Katrina Wruck’s inspiring story is an article published on Cosmos Magazine that highlights the contributions of one trailblazing Indigenous scientist to the field of environmental chemistry. The article was sponsored by Queensland University of Technology (QUT) with the primary goals of raising awareness about QUT among a broader audience and driving traffic to their website. As with all sponsored content, a key challenge for this project was to create content that would appeal to both QUT’s audience and the readership of Cosmos Magazine, while ensuring the article did not appear overly promotional.

Why it’s special

  • Compelling storytelling: The article focuses on the inspiring part of the journey through to academia of an Indigenous QUT scientist, making it relatable and engaging
  • Balanced content: It successfully blends promotional content with valuable, interesting information, avoiding the pitfalls of sounding like an advertisement
  • High engagement: The article met its key performance indicators (KPIs) in half the expected time, demonstrating its effectiveness

Things to know

  • Content type: Sponsored Article
  • Audience type: E2C
  • Industry: Education, Science and Research

Do you want a strategic marketing asset like this?

Highlight your brand’s achievements and initiatives with engaging, well-crafted sponsored articles that increase reach and drive traffic. At K. M. Wade, we create compelling content that resonates with your audience and drives engagement.