This is an example of a premium product description. K. M. Wade wrote the copy and created the layout (using the brand’s existing colour scheme etc.).
Why it’s special
- Flexible layout — Helps visitors find the information they need, allowing those that don’t need much information to quickly make a purchase while providing plenty of detail for those who want to know more about what they’re buying
- Conversion-driven and SEO-friendly — The focus is on convincing shoppers to buy but it’ll also attract lots of people searching for OFC and audio cable in Google and on social media
- Highly competitive — The electrical cable industry is highly competitive so this description really focusses on the unique features and benefits of this specific product over any competitor offering
- Broad target audience — Normally product descriptions focus on a single target audience or several closely related target audiences, but this description needed to cater to the needs of DIYers and professional electricians, which are disparate to say the least — few copywriters can craft copy that effectively captures the attention of and converts multiple, disparate target audiences like this description does
Things to know
- Content type: premium product description
- Audience type: B2C and B2B
- Industry: Electronics
