This is an example of a premium product description. K. M. Wade wrote the copy and created layout (using the brand’s existing colour scheme etc.).
Why it’s special
- Flexible layout — Helps visitors find the information they need, allowing those that don’t need much information to quickly make a purchase while providing plenty of detail for those who want to know more about what they’re buying
- Conversion-driven and SEO-friendly — The focus is on convincing shoppers to buy but it’ll also attract lots of people searching for coffee beans in Google and on social media
- Highly competitive — The coffee bean industry is incredibly competitive with a huge range of products on the market, so this copy really draws out the unique characteristics of this specific bean
Things to know
- Content type: premium product description
- Audience type: B2C
- Industry: Food and beverage
