Emotional Intelligence Resource Kit — lead magnet

Industries: Education

This is an example of a lead magnet that K. M. Wade created from scratch — we wrote the content, designed the cover and did the internal layout and typesetting.

Why it’s special

  • Provided real value to the intended audience — All too often, lead magnets fail to attract significant numbers of prospects because they’re clearly cheap rubbish that won’t actually help anyone. This lead magnet isn’t like that. It’s helpful enough that it could be sold rather than given away for free.
  • Attracted well over the lead generation goal for the project — The whole purpose of a lead magnet is to attract potential customers and clients to a brand and demonstrate the value the brand can deliver to its customers. This lead magnet exceeded the lead generation KPIs for this project by more than 50% in the first 6 months.

Things to know

  • Content type: Standard lead magnet
  • Audience type: B2C and B2B
  • Industry: Education

“Thanks Kelly. I have finished reviewing the lead magnet. You have done a great job, as usual. You’re an artist!”

Carolina Diaz

Nenoos Sydney