Blended learning — blog post

In an insightful article for Instructure, Dr Kelly Wade explores the intricacies and advantages of blended learning, detailing how educators can harness the strengths of both synchronous and asynchronous teaching methods. The article, aimed at empowering educators, delves into the pedagogical strategies enabled by Instructure’s Canvas platform, illustrating how they can enrich the learning experience for students and teachers alike.

Why it’s special

  • Audience-centric focus: Instructure wanted a series of articles that would advertise its learning management system. This article addresses the challenges and opportunities faced by modern educators, providing actionable insights for improved teaching outcomes. By providing something of value to the audience as well as promoting Instructure’s product, the article attracts many more website visitors and converts more of them into customers.
  • Expertise in educational technology: Demonstrates Dr Wade’s deep understanding of the educational landscape and how technology can be used to enhance learning.
  • Strategic content marketing: The blog post serves as a strategic piece of content marketing for Instructure, positioning the brand as a thought leader in the educational technology space, and helping to attract a range of new prospective users to its website.

Things to know

  • Content type: Educational Blog Post
  • Audience type: B2B and B2C
  • Industry: Education, Educational Technology

Do you want a strategic marketing asset like this?

Looking to elevate your brand’s presence among your target audience? K. M. Wade is adept at creating content that resonates with and provides value to a wide range of audiences. By commissioning articles from K. M. Wade you’ll be investing in driving engagement and positioning your brand at the forefront of innovation in your industry.