Does it frustrate you that you put lots of effort (and/or money) into your blog but you don’t get as much traffic as you’d like? You can optimise your blog and each post so search engines display your content more often and to the right people, and you can also give your traffic a huge boost by promoting your blog effectively. How do you effectively promote your blog? Well, today’s guest post will describe three great methods to get you started.
So, without further ado, I’m please to share with you this guest post from Nick Galov who is Head of Content and Community Manager at HostingTribunal.com.
Guest post: 3 Basic ways to promote your WordPress blog from Nick Galov
People create blogs for different reasons. Blogging can be a hobby, a content marketing strategy, or a way to earn a living online.
Whatever their reasons, millions of people blog, and they blog often. According to HostingTribunal.com, WordPress users publish over 70 million posts monthly.
Obviously, there’s plenty of competition out there. How do you, then, make sure your content stands out?
That’s the question we’ll answer here. Here are the basics of promoting your blog.
Make it SEO-Friendly
Search engine optimization should be the top priority for anyone looking to gain popularity on the internet. In case you’re not familiar with SEO, we’ll explain.
In simple terms, SEO helps you get more traffic from search engines like Google. As search engines are the biggest traffic source you can tap into, doing quality SEO is essential to running a blog.
Here are the things to do if you want your blog to do well in search results.
The first priority should be to secure your blog. Not only does this make you fare better in search results, but it also prevents anyone from stealing your data.
Fortunately, WordPress is rather secure in and of itself. However, you should go the extra mile and add a security plugin and a firewall one.
But there’s more:
Another thing that has a huge impact on SEO is website speed. Users hate slow websites, and search engines penalize pages that take too long to load.
There are many ways to speed up a WordPress blog. The basics include using an image optimization plugin, a caching plugin, and implementing GZIP.
Finally, backlinks are something that goes a long way towards both SEO and attracting visitors to your website. Links to your site are a great indicator of quality content, and they come naturally as you gain popularity.
You can use guest posting to get backlinks early on. Just find blogs that offer guest posting opportunities and contact the owner.
Build an Email List
Email lists don’t bring in new visitors, but they increase the number of recurring ones.
Here’s how it works:
You let users sign up for your newsletter if they’re interested. You then use the newsletter to inform them about new content.
This way, you have a lot of users who already like the content coming back for more. It is an effective way to assemble a loyal following.
Again, WordPress users have a plethora of email list plugins available. Building your list and sending out emails is as simple as dragging and dropping the contact form in the right part of your website.
Use Social Media
The incredible popularity of social media is a relatively new thing. That being said, nobody can dispute that social media provides us with an incredible opportunity.
After all, plenty of people make millions promoting products on social media. Why wouldn’t you be able to promote your blog, then?
Here’s the thing:
This doesn’t necessarily mean paying for Facebook ads. Instead, you can take the first step towards making your blog social media-friendly by including social share buttons through a free plugin like Shared Counts.
Users can then click one button and share your content with all their social media contacts. It’s a simple way to spread the word about your blog free of charge.
That covers the basics of blog promotion. Use what we’ve touched upon to drive enormous amounts of traffic to your blog.
If you’re interested in learning more about the ins and outs of WordPress, be sure to check out the infographic below. It is packed with fun stats and facts you should know.
About the author
Nick Galov is Head of Content and Community Manager at HostingTribunal.com. With years of experience as a frontline support and system administrator, Nick wants to improve the web hosting industry as a whole. Through impartial reviews and detailed case studies, he helps people find the most suitable hosting provider. In the rare moments he unplugs from the digital world, Nick enjoys hiking and cycling.