Product Descriptions

Do you need a product description copywriter?

Do your product descriptions consist of seductive sentences that sell? If not, you need a product description copywriter who can concoct imaginative copy that makes customers whip out their credit cards time and time again.

Awesome product descriptions consist of:

  • descriptive copy that entices and makes people fall in love with your product – this copy should encourage customers to make an emotional commitment to buy your products
  • details of what the customer will get when they purchase your product – the level of detail should match the complexity of your products
  • a bullet point blitz of benefits so customers can rationalise their purchase decisions with logic

Are you:

  • anxious about low conversion rates?
  • dismayed by low sales volumes?
  • sick and tired of tweaking product descriptions to no effect?

If you answered ‘yes’ to any of those questions, then I’m the product description copywriter for you.

When you work with me, I’ll rewrite your existing product descriptions or craft new ones and I’ll do it using your distinctive brand voice. I’ll use power words and other effective strategies for encouraging sales. I can even analyse your customer feedback to gather insight into how your customers think and what they value.

To see how I’ve helped other small and medium businesses like yours, check out my product description portfolio below.

Kelly is a product description copywriter and she writes product descriptions that sell
Click on this picture to download my portfolio sample

Engaging product descriptions can boost sales. My product descriptions are optimised with power words and are designed to provide all the information a prospect needs in order to decide to purchase the product. Three examples are below. Click on the images to see more detail or see the full description on my client’s website. (Clicking on the pictures will display links to the full product descriptions.)