Do you need a blog content writer to produce beautiful, SEO-friendly content for your blog?

More than 24 blog posts are published every second. That means your blog posts need to be superb if they are to help you achieve your content marketing goals. There’s just too much competition for average or even good posts to be seen by the volume of prospects required to grow your business sustainably. A great blog post produced by an excellent blog content writer can:

Rank well in search engine results pages

If you want people to discover your blog posts when they do a Google search, you need content that ranks well on the search engine results pages (SERPs).

Boost search rankings for your whole site

The right blog posts not only rank well in the SERPs themselves, they also boost domain authority which improves the SERPs ranking of your whole site.

Help you engage with everyone in your sales funnel

Great blog posts should engage your prospects, leads and customers, from the moment you help them realise they’ve got a problem, through their first purchase, and beyond.

Drive conversions

According to Demand Gen, 47% of buyers view 3-5 pieces of content before deciding to speak with a sales rep. Blog posts are well suited to nurturing leads driving conversions.

Increase brand loyalty

Loyal customers repeatedly open their wallets to you and are more likely to recommend you to their friends and family. That’s great advertising!

Be shared on social media

Your social media followers can spread really useful, engaging blog posts to thousands or millions of people you’d usually have to pay to reach through traditional advertising strategies.

  • Why outsource
  • Case study
  • Samples
  • Certifications + skills
  • Testimonials
  • Prices

Are you frustrated because you:

  • know you need to post regularly on your blog but you just don’t have the time?
  • know what you want to say on your blog but can’t find the right words?
  • have run out of ideas for blog content?

If you answered ‘yes’ to any of those questions then you can experience significant benefits from outsourcing at least some of your blog posts and I’m the blog content writer for you.

When you work with me, I’ll produce blog posts according to your existing content strategy or I can help you develop a content strategy if you don’t yet have one. Either way, I’ll suggest a variety of blog formats to suit your target audience.

I can produce one-off blog posts, a set of blog posts or you can hire me to write a set number of blog posts each month. I offer discounts for large sets of blog posts and retainer arrangements.

Client: A baby product manufacturer
Project: New blog
Objective: Provide information in an engaging way to improve customer satisfaction, brand loyalty and sales

Client Specifications

“Provide awesome, useful content that will help [our customers] with their feeding journey and new journey into motherhood”

Business Challenge

The client stated they wanted to be ‘best in class’. They wanted to become the go-to source of information for mothers to improve brand loyalty and brand awareness. They are, however, in a competitive market. There are a number of very well-known brands that produce the same class of product, often selling products at cheaper prices. The challenge was to produce blog posts that provide valuable information and also clearly convey how the client’s products differ from those of their competitors and justify the added cost.

Solution

  • Produce a number of blog posts that focus on a single aspect of each part of the ‘sales funnel’ or ‘sales flywheel’ (except advocacy):
    • Unaware prospects
    • Prospects researching the class of product they need
    • Prospects choosing the specific product they need
    • Customer satisfaction/loyalty
  • Produce blog posts that are more detailed than those of the competitors
  • Optimise each blog post so it ranks highly in the major search engines but still provides an excellent reading experience for prospects and customers

Sample Headlines

Note: I also provided alternative SEO headlines

  • A letter from your baby
  • Why generic teats contribute to reflux and colic and how you can prevent reflux and colic from taking hold in your baby by using [client]’s teats
  • Reflux in babies – what it is and how to deal with it
  • Learn to express breast milk like a pro and nourish your baby even when you’re separated

Results

Share of web traffic
0%

Within a year, two of the blog posts I wrote for this client were each attracting more visitors than the business’s homepage and between them were generating 61.6% of the business’s total website traffic.

My blog post case study illustrates just how successful my blog posts can be (two blog posts I wrote for that client drive 62% of that brand’s website traffic and each post outperforms the brand’s homepage). Here I’ve laid out a small selection of blog posts that I’ve written for clients so you can view them in full if you wish. Just click on each image to read the full samples. Here you’ll find an example of each type of blog post that I offer as well as blog posts for different audiences and various industries. Can’t find what you’re looking for? Get in touch and I’ll send through a relevant sample.

Short blog post

Short B2B blog post - finance

This is an example of an ‘industry update’ blog post that covers recent news and demonstrates that the brand keeps up to date on industry trends.

  • Content type: time-sensitive content
  • Word count: 390 words
  • Audience type: B2B
  • Industry: Finance

Complex blog post

Complex B2C blog post - parenting, baby products

This is an example of an SEO-friendly blog post that solves a specific prospect problem. It ranks well in the search engine results pages (SERPs) and drives traffic to the parent website.

  • Content type: evergreen content
  • Word count: 2,280 words
  • Audience type: B2C
  • Industry: Parenting, baby products

Specialty blog post

Specialty B2C blog post - parenting, baby products

This is an example of an ‘ultimate guide’ blog post. It solves a category of problems for prospects, leads and customers and demonstrates the brand’s authority on the topic.

  • Content type: cornerstone content, evergreen content
  • Word count: 8,900 words
  • Audience type: B2C
  • Industry: Parenting, baby products

Complex blog post

Complex B2C blog post - parenting, baby products

This is an example of an SEO-friendly blog post that solves a specific customer problem. It ranks well in the SERPs and performs well in an email newsletter, driving lots of traffic to the parent website.

  • Content type: cornerstone content, evergreen content
  • Word count: 2,100 words
  • Audience type: B2C
  • Industry: Parenting, baby products

Detailed blog post

Detailed B2B blog post - compliance, business services

This is an example of a detailed blog post that demonstrates the benefits of a specific product. Posts like this are great for driving traffic to landing pages and sales pages.

  • Content type: evergreen content
  • Word count: 804 words
  • Audience type: B2B
  • Industry: Compliance, business services

Basic blog post

Basic B2B blog post - finance

This is an example of a lead-nurturing blog post that demonstrates why a class of services is the best solution for a lead’s problem.

  • Content type: evergreen content
  • Word count: 641 words
  • Audience type: B2B
  • Industry: Finance

I can upload your posts directly to your blog. If you’d prefer to upload them yourself, I can provide all the extras required by your blog platform.

And for your piece of mind, I’ve completed a range of relevant certifications that demonstrate my expertise.

My ClickMinded SEO and conversion funnel certifications demonstrate I know how to increase traffic to any website as quickly as possible and then convert that traffic into sales.

My Hubspot Academy certifications deem me ‘fully capable and skilled in’ content marketing and the methodology of inbound marketing. They are evidence that I know and apply best practices when it comes to:

  • long-term content planning
  • content creation, promotion and analysis
  • increasing results through growth marketing
  • attracting strangers
  • converting visitors
  • closing leads
  • delighting customers

I have also completed the Prince2 Foundation and Practitioner project management certifications. These demonstrate I have the knowledge and skills required to effectively manage your blog project. Once we agree on the scope of your project, I can manage it from start to finish. All you need to do is approve the content.

Here’s what clients say about K. M. Wade’s copywriting, content writing and strategy services

We are excited to have this blog up!! We are delighted with the blog and hope the mum’s who need the information are too! Thank you so much for writing it, for your high level of research and for persisting through the little edits, including with the images, with good responses.

Minbie Logo

Julia Wilson

— Minbie

I have just finished reading your strategy and I must say that you have done a really great job! My thinking is that you deserve every single dollar I paid for it. It is what I had in mind, definitely more developed and structured, plus a few very good ideas I didn’t know they exist or didn’t think about it which add value to the whole thing. Thank you very much!!!

Carolina Diaz

— Nenoos Sydney

Awesome work Kelly. Thanks for your dedication and patience working through this. Super excited to get it out there to all new and expectant parents to hopefully better guide them through this process.

Torquhil Anderson

— Minbie

Thank you so much for your help Kelly. You’re an amazing writer and editor and your suggestions were so on point.

Anne Greenaway

— Lawyers for Companion Animals

Just a quick email to say I have read this blog it is absolutely outstanding! Thank you very much!

Julia Wilson

— Minbie

Love it all!! Heaps better than was expecting. Thank you great job

Photographer

Thanks for these new product descriptions, they are so much more engaging!

Julia Wilson

— Minbie

Kelly’s social media management was instrumental in achieving our attendance goals.

Katy Bates

— ACT PermaFest

Wow, she is sooooo impressive, she really knows her stuff. Being able to rely on the preciseness of the knowledge is VIP = trust for us and for our [customers].

Julia Wilson

— Minbie

On behalf of the APC14 Organising Committee: “we would recommend Kelly towards any endeavour.”

The 14th Australasian Permaculture Convergence Logo

Virginia Solomon

— Permaculture Australia

That makes so much sense, great advice!

Julia Wilson

— Minbie

Loving all the SEO tips. Thanks for doing this in great detail.

Torquhil Anderson

— Minbie

Kelly’s media release was instrumental in achieving our attendance goals.

Katy Bates

— ACT PermaFest

Single post prices
Package prices and discounts

Basic

A no-frills option for tight budgets
$300 / post
  • Blog post title
  • 500-700 words of body text
  • Research (non-technical topic)
  • SEO not included
  • Technical topics attract an additional fee
  • Interviews attract an additional fee

Detailed

Delve in deep and really demonstrate your authority
$1250 / post
  • Blog post title (up to 2 versions)
  • 800-1500 words of body text
  • Research
  • Full SEO
  • Can be used for technical topics
  • Can include up to 2 interviews

Important info

All prices include up to 2 free rounds of amendments
  • SEO = Search Engine Optimisation. It’s the process that helps improve the chances of your blog posts being found when your prospects, leads and customers do a Google search for terms that are relevant to your brand and products/services (or when they do a search using another search engine).
  • SERPs = Search Engine Results Pages.
  • My blog post SEO services will help your blog posts rank better in the SERPs and include provision of 1 SEO title, 1 SEO URL and 1 SEO meta description, and I optimise the body text and all sub-headings for both search engines and readers.
  • Multiple versions of the blog post title can be useful if you’re posting your blog post on multiple domains (e.g. the Australian and overseas versions of your website) or you wish to split test (A/B test) the title.
  • If none of the above options exactly match your needs, request a quote and I’d be happy to work with you to develop a bespoke package that exactly meets your needs.

Add an email newsletter

Tell your newsletter subscribers that you’ve got a new blog post
$250 $200 / newsletter
  • 1 subject line that stands out in your subscribers’ inboxes
  • Preview text that makes them want to open your email
  • An engaging email body that makes them want to read your blog post
  • A call to action that encourages them to click through to the blog or take another action

Small business discount

I know small businesses have lower budgets. You can make yours stretch further with my small business discount.
10%
  • Working with a small business means reduced administration time on my end so I pass on that cost saving to all my small business clients

Important info

All prices include up to 2 free rounds of amendments
  • You can choose social media posts for Facebook, Twitter, Instagram and LinkedIn.
  • Your email body might summarise or tease the blog post or it might include the full text of the blog post. If you tease the blog post, your call-to-action might link to the full blog post. If you include the full blog post in your newsletter, your call-to-action might invite readers to reply to the email, leave a comment on the blog post or enquire about your product/service.
  • If you book in for multiple blog posts, You pay a 50% deposit on your first post and I will issue an invoice for the remaining fee for that post when I submit the first draft. Provided you pay on time, I issue the remaining invoices when I submit the first draft of each piece of content. And you have 30 days to pay each invoice. Or, if you prefer, I can bill you on the same day each month.
  • If none of the above options exactly match your needs, request a quote and I’d be happy to work with you to develop a bespoke package that exactly meets your needs.

Get in touch

Thank you for your interest in my blog post writing services. If you’d like to explore how we can work together to help you attract more prospects, generate more leads and convert more leads into loyal customers, fill in this short form and I’ll get back to you within 2 business days. Fields marked with * are required. Alternatively, you can contact me via one of the contact methods listed at the bottom of this page.

Single blog post6-month package12-month packageSocial media add-onEmail newsletter add-onSmall business discount


Sound good?

Let’s chat about how I can help you boost your sales and grow your business.

Send me an email

info@kmwade.com

Schedule a call

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Request a quote

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