Home » Writing tips

Writing tips

How to write a great blog post: An image of an ornate feather quill with a bottle of ink and the heading of the post next to it (How to write a great blog post)

How to write a great blog post

  • K. M. Wade 
  • 12 min read

According to the Content Marketing Institute, content marketing gets three times more leads than paid search advertising. So, if you’re planning to use blogging as a key content marketing tool, you’re definitely off to a great start. But your blog is only going to drive traffic to your website and help boost your sales if you stock it with fantastic content. That’s why I’ve written this whole article about how to write a great blog post.