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Start 2019 the right way – if you’re selling something you need an integrated content strategy

Flying by the seat of your pants just doesn’t cut it anymore when it comes to digital marketing. If you don’t have an integrated content strategy, your digital marketing will inevitably be all over the place and a competitor whose digital marketing activities are better than yours will steal your customers. A surprising number of businesses don’t have content strategies though so let’s examine why you need an integrated content strategy for your business.

Integrated Content Strategy: A chessboard and pieces symbolises the strategic aspect of an Integrated Content Strategy and the image has a text overlay that says ‘integrated content strategy’

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