Successful digital marketing requires a strategy. Find out what an Integrated Content Strategy is and why you definitely need one.
Instagram stories can be a great marketing tool for a wide variety of businesses. Learn more about the feature and see why its popularity among brands is growing.
Advertising can be an effective means of increasing sales but what if you could cut advertising costs simply by sourcing fantastic content? Check out these ideas for content you can use in every stage of your sales funnel.
Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.
Don’t believe me? Let me explain.
Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.
Every social media user eventually wonders when they should be posting on their chosen platforms. Are there better days or times to post? Is it really necessary to post 10 times a day on Twitter? Take a look at this post and you’ll find out as I’ve reviewed at the best available research so you don’t have to.