Tag: Social media

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Top reasons why your brand could benefit from using Instagram Stories as a marketing tool

Conceived as Facebook’s answer to Snapchat and launched in 2016, Instagram Stories was an instant hit. As at June 2018, it has a daily user base of 400 million. That’s an incredible number for a platform that’s so young. And that large user base coupled with impressive growth is why businesses are increasingly using Instagram Stories to market their products and services, especially to younger audiences. Read on to learn all you need to know to decide whether Instagram Stories should become your newest marketing tool in your social media marketing strategy.

Why Instagram Stories could be a great tool for marketing your business: a black background features that heading text with an orange Instagram logo

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Content for Every Stage of your Sales Funnel

You’ve probably heard the saying, ‘content is king’ and it really is so very true. Sure, there are many other important aspects of a good marketing strategy but if you don’t have top quality content, your marketing is going to fall flat. But what kinds of content should you produce for your website and social media platforms? Read on for some great ideas.

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Digital marketing tools and metrics for beginners part 1 – why you need metrics

An old fashioned slide rule symbolises metrics

Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.

Don’t believe me? Let me explain.

Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.

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Start 2019 the right way – if you’re selling something you need an integrated content strategy

Flying by the seat of your pants just doesn’t cut it anymore when it comes to digital marketing. If you don’t have an integrated content strategy, your digital marketing will inevitably be all over the place and a competitor whose digital marketing activities are better than yours will steal your customers. A surprising number of businesses don’t have content strategies though so let’s examine why you need an integrated content strategy for your business.

Integrated Content Strategy: A chessboard and pieces symbolises the strategic aspect of an Integrated Content Strategy and the image has a text overlay that says ‘integrated content strategy’

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2018 Social Media Posting Starter Guide

It’s that, seemingly, age-old question – when should I be posting on my social media pages? Which days of the week? Which times? And most importantly, how often? Well, I’ve looked at research done or analysed by 11 experts in the field (links at the end of this post) to come up with some comprehensive advice.

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Posting to Facebook through third-party apps leads to reduced reach – myth debunked

Posting to Facebook through third-party apps leads to reduced reach - myth debunked

It’s no secret that the organic reach of posts made to Facebook pages has dramatically declined in recent years. But does posting through third-party apps exacerbate the issue as is commonly believed? The short answer is no, not directly, but there are other things to consider when deciding whether to use a third-party app to populate your Facebook page. Read on to learn more.

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