Start 2020 the right way – if you’re selling something you need an integrated content strategy
Successful digital marketing requires a strategy. Find out what an Integrated Content Strategy is and why you definitely need one.
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Social media
Top reasons why your brand could benefit from using Instagram Stories as a marketing tool
Conceived as Facebook’s answer to Snapchat and launched in 2016, Instagram Stories was an instant hit. As at June 2018, it has a daily user base of 400 million. That’s an incredible number for a platform that’s so young. And that large user base coupled with impressive growth is why businesses are increasingly using Instagram Stories to market their products and services, especially to younger audiences. Read on to learn all you need to know to decide whether Instagram Stories should become your newest marketing tool in your social media marketing strategy.
Content for Every Stage of your Sales Funnel
Advertising can be an effective means of increasing sales but what if you could cut advertising costs simply by sourcing fantastic content? Check out these ideas for content you can use in every stage of your sales funnel.
Digital marketing tools and metrics for beginners part 1 – why you need metrics
Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.
Don’t believe me? Let me explain.
Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.
2018 Social Media Posting Starter Guide
Every social media user eventually wonders when they should be posting on their chosen platforms. Are there better days or times to post? Is it really necessary to post 10 times a day on Twitter? Take a look at this post and you’ll find out as I’ve reviewed at the best available research so you don’t have to.
Posting to Facebook through third-party apps leads to reduced reach – myth debunked
Many business worry that posting to Facebook through third-party apps will reduce the organic reach of their posts. While this practice can reduce post engagement, it does not directly reduce organic reach.