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The SERPs: A screenshot of a typical first SERP

What are the SERPs?

  • K. M. Wade 
  • 3 min read
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.
SEO spelled out with scrabble tiles

What is SEO?

  • K. M. Wade 
  • 3 min read
SEO (search engine optimisation) is the process of optimising searchable web content so it ranks higher in a search engine’s unpaid search results.