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Why Instagram Stories could be a great tool for marketing your business: a black background features that heading text with an orange Instagram logo

Top reasons why your brand could benefit from using Instagram Stories as a marketing tool

  • K. M. Wade 
  • 4 min read

Conceived as Facebook’s answer to Snapchat and launched in 2016, Instagram Stories was an instant hit. As at June 2018, it has a daily user base of 400 million. That’s an incredible number for a platform that’s so young. And that large user base coupled with impressive growth is why businesses are increasingly using Instagram Stories to market their products and services, especially to younger audiences. Read on to learn all you need to know to decide whether Instagram Stories should become your newest marketing tool in your social media marketing strategy.


Top 13 marketing strategies and marketing approaches to boost your sales and grow your business: Pictured is a binder that is open to an upward trending bar chart and a picture indicating how people in a team are working together

Top 13 marketing strategies and marketing approaches to boost your sales and grow your business

  • K. M. Wade 
  • 11 min read

With so many marketing strategies and marketing approaches to choose from, it can be difficult to decide which ones to try. What you need is a list of 13 proven approaches so you can pick a few effective techniques to try. Luckily I produced this blog post then right? 🙂 Read on to learn the basics of 13 top marketing strategies and marketing approaches so you can choose the ones that are most likely to work for your business.


Content ideas for every part of your sales funnel

Content for Every Stage of your Sales Funnel

  • K. M. Wade 
  • 13 min read

Advertising can be an effective means of increasing sales but what if you could cut advertising costs simply by sourcing fantastic content? Check out these ideas for content you can use in every stage of your sales funnel.

An old fashioned slide rule symbolises metrics

Digital marketing tools and metrics for beginners part 1 – why you need metrics

  • K. M. Wade 
  • 8 min read

Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.

Don’t believe me? Let me explain.

Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.

Social media posting guide

2018 Social Media Posting Starter Guide

  • K. M. Wade 
  • 15 min read

Every social media user eventually wonders when they should be posting on their chosen platforms. Are there better days or times to post? Is it really necessary to post 10 times a day on Twitter? Take a look at this post and you’ll find out as I’ve reviewed at the best available research so you don’t have to.