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Why Instagram Stories could be a great tool for marketing your business: a black background features that heading text with an orange Instagram logo

Top reasons why your brand could benefit from using Instagram Stories as a marketing tool

  • K. M. Wade 
  • 4 min read

Conceived as Facebook’s answer to Snapchat and launched in 2016, Instagram Stories was an instant hit. As at June 2018, it has a daily user base of 400 million. That’s an incredible number for a platform that’s so young. And that large user base coupled with impressive growth is why businesses are increasingly using Instagram Stories to market their products and services, especially to younger audiences. Read on to learn all you need to know to decide whether Instagram Stories should become your newest marketing tool in your social media marketing strategy.