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The SERPs: A screenshot of a typical first SERP

What are the SERPs?

  • K. M. Wade 
  • 3 min read
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.
What is content marketing?: A colourful picture laid out a little like a web page includes the article title (What is content marketing?) and three icons ( a typewriter an image and the message sending icon)

What is content marketing?

  • K. M. Wade 
  • 2 min read

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.

 

How to choose a freelance writer: an image of a barefoot man sitting in a chair in the middle of a dirt road with paper falling all around him and the article title overlaid (How to choose a freelance writer)

How to choose a freelance writer

  • K. M. Wade 
  • 22 min read

So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.

 

Do you need a freelance writer?: The image features a woman typing on a laptop on her lap and writing on a note pad on the seat she’s sitting on. The text overlay has the blog post title (Do you need a freelance writer?)

Do you need a freelance writer?

If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.

 

What is a blog?: A screenshot of a previous K. M. Wade blog post with a text overlay that says ‘what is a blog?’

What is a blog?

  • K. M. Wade 
  • 3 min read
What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.
Freelance rates: An image with three stacks of coins and plants growing out of them with the text overlay - why are freelancers so expensive?

Why are freelancers so expensive?

  • K. M. Wade 
  • 9 min read
Freelance rates can seem exorbitant at first but many freelancers are undercharging without realising it and many businesses are getting a really bargain.
Text reads: When should you read to your child? And there are three images - one of a pregnant lady, one of a newborn and one of an older child

When should you read to your child?

  • K. M. Wade 
  • 6 min read

In a recent post, I talked about the many benefits of reading out loud to your child (or a child you care for). Many parents and carers wonder though when they should start reading to their young charges. The short answer is as soon as possible after birth, if not before. Read on to learn enough to decide when you will start reading to the little one in your life.

A tractor sprays many rows of crops with a pesticide - a text overlay says ‘are pesticides dangerous?’

Are pesticides really dangerous?

There is a lot of conflicting information about whether or not pesticides are dangerous so it is no surprise that I get asked this question fairly frequently. I’d love to give a yes or no answer but the truth is, it varies depending on the pesticide in question and how you define ‘dangerous’. If you’ve ever wondered whether pesticides are dangerous, the following information should give you the information you need to answer the question for the specific pesticides you’re interested in.