What are the SERPs?
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.
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FAQ
What is content marketing?
Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.
How to work with and get the most out of a freelance writer
If you’re investing in freelancer writing services, you want to get the most out of your fee. Learn how to do just that with these 13 tips.
How to choose a freelance writer
So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.
Do you need a freelance writer?
If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.