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What is content marketing?

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.

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How to work with and get the most out of a freelance writer

So, you’ve decided your business will be better off if you hire a freelance writer to produce your content. And you’ve learned how to choose a freelance writer that will suit your business. But how do you make the most of the freelance writer or writers that you hire? How do you get the best return on investment? That’s what this blog post is all about.

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How to choose a freelance writer

So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.

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Do you need a freelance writer?

If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.

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Why are freelancers so expensive?

Businesses hiring freelancers for the first time often get a bit of a shock when discussions turn towards rates. But there are very good reasons why freelance rates are seemingly high. And it’s not just the expertise. Whether you’re a business looking to hire a freelancer, a freelancer needing to justify your prices, or a new freelancer trying to establish your rates, this is what you need to know about freelance rates.

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What is low web traffic and why is it a problem?

 

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Have you spent a lot of time, effort and/or money setting up your website only to be disappointed that you’re not getting the benefits you thought you would? There are a range of reasons why this might be the case but low web traffic is a likely culprit even if it’s only a part of the puzzle.

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What’s the difference between copy and content?

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A common question among business owners is ‘what is copy?’. And most of the time, the follow-up question is ‘how is copy different from content?’. It seems like the answers to both questions should be straightforward but, as with so many things in life, it’s a little complicated.

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When should you read to your child?

In a recent post, I talked about the many benefits of reading out loud to your child (or a child you care for). Many parents and carers wonder though when they should start reading to their young charges. The short answer is as soon as possible after birth, if not before. Read on to learn enough to decide when you will start reading to the little one in your life.
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