FAQ

The SERPs: A screenshot of a typical first SERP

What are the SERPs?

  • K. M. Wade 
  • 3 min read

SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.

What is content marketing?: A colourful picture laid out a little like a web page includes the article title (What is content marketing?) and three icons ( a typewriter an image and the message sending icon)

What is content marketing?

  • K. M. Wade 
  • 2 min read

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.

 

How to choose a freelance writer: an image of a barefoot man sitting in a chair in the middle of a dirt road with paper falling all around him and the article title overlaid (How to choose a freelance writer)

How to choose a freelance writer

  • K. M. Wade 
  • 21 min read

Learn how to choose a freelance writer so you can hire the best help for your business. Understand what to look for and learn to ask the right questions.

Do you need a freelance writer?: The image features a woman typing on a laptop on her lap and writing on a note pad on the seat she’s sitting on. The text overlay has the blog post title (Do you need a freelance writer?)

Do you need a freelance writer?

If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.