What are the SERPs?
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.
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FAQ
What is content marketing?
Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.
How to work with and get the most out of a freelance writer
If you’re investing in freelancer writing services, you want to get the most out of your fee. Learn how to do just that with these 13 tips.
How to choose a freelance writer
So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.
Do you need a freelance writer?
If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.
What is a blog?
What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.
Why are freelancers so expensive?
Freelance rates can seem exorbitant at first but many freelancers are undercharging without realising it and many businesses are getting a really bargain.
The top 12 causes of low web traffic
Causes of low web traffic: Learn about the top 12 causes of low web traffic that might be harming your business or brand.
What is low web traffic and why is it a problem?
Low web traffic: Are you disappointed by your website’s performance? Low web traffic may be one of your issues and it could be affecting your bottom line.
What’s the difference between copy and content?
What is copy? The line between content and copy is quite blurry making it difficult to learn the difference between copy and content. Wonder no longer.
When should you read to your child?
In a recent post, I talked about the many benefits of reading out loud to your child (or a child you care for). Many parents and carers wonder though when they should start reading to their young charges. The short answer is as soon as possible after birth, if not before. Read on to learn enough to decide when you will start reading to the little one in your life.
Are pesticides really dangerous?
There is a lot of conflicting information about whether or not pesticides are dangerous so it is no surprise that I get asked this question fairly frequently. I’d love to give a yes or no answer but the truth is, it varies depending on the pesticide in question and how you define ‘dangerous’. If you’ve ever wondered whether pesticides are dangerous, the following information should give you the information you need to answer the question for the specific pesticides you’re interested in.