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What’s the difference between copy and content?

What is copy? This image shows a whole bunch of text that could be copy or content. The text overlay says ‘is it copy or content?

A common question among business owners is ‘what is copy?’. And most of the time, the follow-up question is ‘how is copy different from content?’. It seems like the answers to both questions should be straightforward but, as with so many things in life, it’s a little complicated.

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