The terms content strategy, content marketing and even content marketing strategy tend to be used interchangeably by a range of professionals and amateurs alike. Yet these are different terms and if you’re planning on delving into the realm of content marketing, either by yourself or with the help of an expert, you’ll make much better headway if you understand the differences between these terms.
Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.
A common question among business owners is ‘what is copy?’. And most of the time, the follow-up question is ‘how is copy different from content?’. It seems like the answers to both questions should be straightforward but, as with so many things in life, it’s a little complicated.
You’ve probably heard the saying, ‘content is king’ and it really is so very true. Sure, there are many other important aspects of a good marketing strategy but if you don’t have top quality content, your marketing is going to fall flat. But what kinds of content should you produce for your website and social media platforms? Read on for some great ideas.
Flying by the seat of your pants just doesn’t cut it anymore when it comes to digital marketing. If you don’t have an integrated content strategy, your digital marketing will inevitably be all over the place and a competitor whose digital marketing activities are better than yours will steal your customers. A surprising number of businesses don’t have content strategies though so let’s examine why you need an integrated content strategy for your business.