Home » Content marketing

Content marketing

7 Types of blog posts that drive sales featured image. The image also features the engage icon and text that says ... to generate sustainable business growth. In the background, a person reads an engaging blog post.

7 Types of blog posts that drive sales

  • K. M. Wade 
  • 11 min read

Want your blog to actually boost your revenue? Discover the best types of blog posts to boost your search rankings, show your expertise and win more sales

6 Steps to content marketing success: The title is overlaid over a jagged line that ends in an arrow and shows an upward trend

6 Steps to content marketing success

  • K. M. Wade 
  • 13 min read

There is no doubt that content marketing is popular with 91% of business-to-business marketers and 86% of business-to-consumer marketers use content marketing. Better yet, content marketing is highly effective. According to DemandMetric, content marketing generates 3X the leads created by traditional marketing strategies yet it costs 62% less. And approximately 78% of buyers relied on white papers to make a purchasing decision within the past year.

But getting it right is difficult and time-consuming, especially if you’re not sure how to get started. That’s why I produced this 6-step guiding to content marketing success. If you master these steps, you’ll find content marketing much easier.


How to measure content marketing success: This title is laid over an image of a pair of hands pointing to a mobile phone and a sheet of paper full of charts

How to measure content marketing success

  • K. M. Wade 
  • 8 min read

Marketing of any kind is all about maintaining or increasing revenue (if you’re a business). When you’re using a marketing strategy like content marketing, where you’re aiming to do this indirectly, it can be tough to measure how effective your marketing efforts are. But you need to measure this so that you know what’s working and how you can optimise your content marketing strategy to get the best results from your content marketing efforts. So today I’m going to give you a primer on how to measure content marketing success.


26 Benefits of content marketing: that heading sits alongside a photo of scrabble pieces that spell out audience, relevant, target and content

26 Benefits of content marketing

  • K. M. Wade 
  • 7 min read

Content marketing is very popular at the moment and with good reason. Whether you write fantasy novels or run a multi-million dollar financial services corporation, it’s an effective means of marketing products and services to a wide range of audiences. But that’s not the only reason you might choose to use content marketing. There are lots of advantages of and benefits associated with content marketing – here are 26 of them.


How does content marketing work?: A series of three hand drawn images depict a website and other forms of content

How does content marketing work?

  • K. M. Wade 
  • 9 min read

Content marketing can seem like a baffling strategy especially if you’re familiar with traditional marketing approaches. But its an incredibly popular approach to marketing and audience building. In fact, 90% of North American business-to-business (B2B) content marketers prioritise their audience’s informational needs over their businesses sales and promotional messages. And 85% of Australian businesses are focussed on building their audience. Content marketing really is an effective way to market any business, so let’s take a look at how content marketing works.

Content strategy vs. content marketing (title): (img) a chessboard and upwards trending bar chart are shown

Content strategy vs. content marketing

  • K. M. Wade 
  • 3 min read

The terms content strategy, content marketing and even content marketing strategy tend to be used interchangeably by a range of professionals and amateurs alike. Yet these are different terms and if you’re planning on delving into the realm of content marketing, either by yourself or with the help of an expert, you’ll make much better headway if you understand the differences between these terms.


What is content marketing?: A colourful picture laid out a little like a web page includes the article title (What is content marketing?) and three icons ( a typewriter an image and the message sending icon)

What is content marketing?

  • K. M. Wade 
  • 2 min read

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.


Content ideas for every part of your sales funnel

Content for Every Stage of your Sales Funnel

  • K. M. Wade 
  • 13 min read

Advertising can be an effective means of increasing sales but what if you could cut advertising costs simply by sourcing fantastic content? Check out these ideas for content you can use in every stage of your sales funnel.