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Content basics

What is content marketing?: A colourful picture laid out a little like a web page includes the article title (What is content marketing?) and three icons ( a typewriter an image and the message sending icon)

What is content marketing?

Content marketing is an inbound marketing approach that relies on creating, distributing and promoting engaging content to a well-defined target audience.

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How to write a great blog post

How to write a great blog post: Discover 8 steps that will help you learn how to write a great blog post every time you sit down at your computer to blog.

What is a blog?: A screenshot of a previous K. M. Wade blog post with a text overlay that says ‘what is a blog?’

What is a blog?

What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.