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Content basics

What is content marketing?: A colourful picture laid out a little like a web page includes the article title (What is content marketing?) and three icons ( a typewriter an image and the message sending icon)

What is content marketing?

  • K. M. Wade 
  • 2 min read

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.


How to write a great blog post: An image of an ornate feather quill with a bottle of ink and the heading of the post next to it (How to write a great blog post)

How to write a great blog post

  • K. M. Wade 
  • 12 min read

According to the Content Marketing Institute, content marketing gets three times more leads than paid search advertising. So, if you’re planning to use blogging as a key content marketing tool, you’re definitely off to a great start. But your blog is only going to drive traffic to your website and help boost your sales if you stock it with fantastic content. That’s why I’ve written this whole article about how to write a great blog post.


What is a blog?: A screenshot of a previous K. M. Wade blog post with a text overlay that says ‘what is a blog?’

What is a blog?

  • K. M. Wade 
  • 3 min read
What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.