Content basics

What is content marketing?: A colourful picture laid out a little like a web page includes the article title (What is content marketing?) and three icons ( a typewriter an image and the message sending icon)

What is content marketing?

  • K. M. Wade 
  • 2 min read

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.


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How to write a great blog post

  • K. M. Wade 
  • 12 min read

How to write a great blog post: Discover 8 steps that will help you learn how to write a great blog post every time you sit down at your computer to blog.

What is a blog?: A screenshot of a previous K. M. Wade blog post with a text overlay that says ‘what is a blog?’

What is a blog?

  • K. M. Wade 
  • 4 min read

What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.