Content basics

What is content marketing?

K. M. Wade
26 November, 201814 December, 2018
2 min read

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.

How to write a great blog post

K. M. Wade
30 October, 201814 December, 2018
12 min read

According to the Content Marketing Institute, content marketing gets three times more leads than paid search advertising. So, if you’re planning to use blogging as a key content marketing tool, you’re definitely off to a great start. But your blog is only going to drive traffic to your website and help boost your sales if you stock it with fantastic content. That’s why I’ve written this whole article about how to write a great blog post.

What is a blog?

K. M. Wade
30 October, 201827 March, 2019
3 min read

What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.

What is copy? This image shows a whole bunch of text that could be copy or content. The text overlay says ‘is it copy or content?

What’s the difference between copy and content?

K. M. Wade
15 October, 20186 December, 2019
5 min read

What is copy? The line between content and copy is quite blurry making it difficult to learn the difference between copy and content. Wonder no longer.