Content basics

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What is content marketing?

Content marketing is an inbound marketing approach that relies on creating, distributing and promoting engaging content to a well-defined target audience.

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How to write a great blog post

How to write a great blog post: Discover 8 steps that will help you learn how to write a great blog post every time you sit down at your computer to blog.

What is a blog?: A screenshot of a previous K. M. Wade blog post with a text overlay that says ‘what is a blog?’

What is a blog?

What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.