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Privacy Statement

Last updated: 22 July 2021


We collect information in order to provide a better Service to all of our users. We collect information in the following ways:

  • Information you give us. When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. We also collect such information if you sign up for an account with us, whether or not you make a purchase.
  • Information we get from your use of our services. We collect information about the services you use as well as information about how you use those services. This information may include:
    • Device information – such as your browser and operating system
    • Log information – such as details of how you used our service (e.g. your search queries, the pages of our website that you visit) and your computer’s internet protocol (IP) address (an IP address is the electronic address assigned to a computer that is connected to the internet)
    • Cookies and similar technologies (see below for further details)

Cookies and similar technologies

We may collect some of your personal information through the use of “cookies” (a cookie is a small file containing a unique identification number) or similar technologies. When you use this website both first and third party cookies are implemented. We use such technologies to:

  • enable you to register or sign in to our website
  • keep track of products or services that you view, remember the products you add to our shopping cart and measure traffic and transaction patterns so we can improve our Service
  • remember whether you accepted or declined cookies when prompted

Some of these cookies are essential to providing you with our Service (cookies that enable you to log in to our website for example). Some cookies improve our Service (cookies that reduce the time it takes for images to load on our website for instance) or enable us to improve our Service (cookies that enable us to determine which blog content is most popular so that we can provide more of that type of content for instance).

If you elect not to receive some cookies, this may reduce the quality of the Service we provide to you. For some cookies, however, electing not to receive them will prevent you from being able to use our Service at all.

If you do not want your computer to receive cookies, you can enable settings in your browser that will prevent your computer from accepting them, however, you will not be able to log in to our website if you do so.

You may also delete cookies from your computer at any time via a browser or other software program.

Some organisations that generate cookies provide an option for you to install an ‘opt-out’ cookie that prevents the organisation from installing any tracking or data collection cookies on your device. Should you choose to install one or more such opt-out cookies, you may not be able to use all aspects of this website.

Google Analytics cookies

For your privacy, this website does not use Google Analytics.

Twitter analytics tools

From time to time, this website may use Twitter’s analytics capabilities. Should you wish to opt out of this without opting out of all cookies, please follow Twitter’s ‘privacy controls’ guidelines.


This website uses Jetpack, which is a plug-in that provides additional features to the operator of a website based on WordPress. Jetpack gives us an overview of the visitors to this website and helps to speed up the loading of images on this website. In addition, security features are integrated into Jetpack, so a Jetpack-using site is better protected against brute-force attacks.

Jetpack uses cookies to create an overview of the visits to this website. The data collected through Jetpack is not used to identify you unless you specifically consent to this.


We use MailChimp to run our email and newsletter services. When you signup for our email list / newsletter the personal data you provide will be stored by MailChimp and will be subject to MailChimp’s privacy policy. Emails sent through MailChimp also contain a pixel gif that enables us to determine whether you have opened an email or clicked certain links within an email. This helps us produce better newsletter content for you. You can find out more about this technology by visiting MailChimp’s Cookie Statement. You may update your profile settings or unsubscribe from our email / newsletter list by clicking the relevant links at the bottom of every email we send through MailChimp.

We have also connected our e-commerce shop to MailChimp, which enables us to enhance our Service (for instance by recommending products you might be interested in). MailChimp cookies are required to enable this and you can read about how MailChimp cookies operate and how to opt out of them by visiting MailChimp’s Cookie Statement.

Social media

Components of a number of social media platforms are integrated on this website. This enables you to more easily share our information on social media.

If you are logged into a social media account and you visit a page on this website that has a component from that social media platform integrated into it, that social media platform can detect which pages of this website you have visited and store that information. If you click on a social media button that is integrated into this website (such as a ‘like’ or ‘share’ button) or if you submit a comment, then that social media platform can match that action with your social media account and store that personal data.

This may be prevented by logging out of your social media account prior to visiting this website. Each social media platform may also provide tools or settings that enable you to opt out of this kind of data transmission. More information about how each social media platform might obtain and use your personal data can be obtained from each social media platform’s privacy policy.

We do not collect, store or use this personal information.


This website uses the video chat service of PATHADVICE International GmbH, Schidlachstraße 7, 6020 Innsbruck/Austria (hereinafter referred to as “PATHADVICE”) on this website. It enables simple, direct online communication between us and you. When operating PATHADVICE, the following data is processed: IP address, device used, browser language, browser type/version, page URL, geographical location, date and time of access, referrer URL, duration of access. The aforementioned data is used exclusively for the operation of the video chat service. You can find more information about the service at

We use PATHADVICE on the basis of legitimate interest according to Art. 6 para. 1 f) DSGVO. By means of PATHADVICE, it is possible for us to provide efficient and secure online communication for website visitors who are interested in our services. After the termination of the customer communication, the data is deleted as soon as it is no longer needed for the specified processing purposes. The maximum storage period is 3 years.


We use the information we collect to provide, maintain, protect and improve the Service that we offer.

Email marketing

With your permission, we may send you emails about our store, new products and other updates.


We have implemented reCAPTCHA v3 on this site. Our use of reCAPTCHA v3 is subject to the Google Privacy Policy and Terms of Use. We only use reCAPTCHA to fight spam and abuse on this site. reCAPTCHA is not be used for any other purpose.


How we get your consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, return a purchase or sign up for an email list / newsletter, you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your consent, and/or provide you with an opportunity to say no.

How do I withdraw my consent?

If you change your mind after you opt-in, you may withdraw your consent for us to contact you and/or for the continued collection, use or disclosure of your information, at anytime, by contacting us at or by clicking on the unsubscribe link in any email and then following the subsequent directions.

If you do so, we will still contact you if we need to discuss an existing order with you but not for any other purpose.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

We will disclose some details to third parties only in order to provide a service you have requested. Your details will then be subject to the privacy policy of those parties. Please see Section 5 for further details.


Our store is hosted by Net Virtue and through WordPress. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through these organisation’s data storage, databases and general software. They store your data on a secure server behind a firewall.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. For instance, we use third party service providers to print and ship our books and thus in order for us to provide you with a book that you have ordered, we must provide your name and shipping address to a third party printer.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, as well as book manufacturers, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Australia and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.


When you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on this website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that they or we may continue to sell products to you.


If you would like to access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact