Product description sample

Screenshot of the Sydney Zoo Meerkat Encounter product description

This is an example of a basic product description. It was optimised for search engines within the constraints of the existing description format.

Why it’s special

  • Engaging copy — The copy written by K. M. Wade includes everything the target audience needs to know about the Encounter while also energising readers, making them excited to buy.
  • Benefits focussed — The copy subtly highlights the benefits of enrolling children in the Encounter so parents understand how much better off they’ll be if they buy a ticket for their child.
  • Unique insights — Through in-depth research into the target market, our marketing specialist was able to identify previously unknown pain points for the niche target market of this product. This enabled her to craft highly targeted copy with emotive language that speaks directly to shoppers and boosts conversions.

Things to know

  • Content type: Basic product description
  • Audience type: B2C
  • Industry: Entertainment, conservation

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Thanks for these new product descriptions, they are so much more engaging!

Julia Wilson,

Minbie