Product description sample

, SmashGrrl product description sample

This is an example of a basic, SEO product description.

Why it’s special

  • Engaging copy — The copy written by K. M. Wade includes everything the target audience needs to know about the product while showing them the bright future they could have if they buy it. In this case, that’s that they can finally show of their interests and personality without resorting to men’s fashion items.
  • Benefits focussed — The copy focusses on conveying the value of the product to the ideal audience, showing how it solves problems rather than just listing a series of meaningless features. This helps readers understand how buying the product will improve their lives on a day-to-day basis so they’re keen to buy.
  • Unique insights — Through in-depth research into the target market, our marketing specialist was able to identify previously unknown pain points for the niche target market of this product. This enabled her to craft highly targeted copy with emotive language that speaks directly to shoppers and boosts conversions.

Things to know

  • Content type: Basic product description
  • Audience type: B2C
  • Industry: Fashion and apparel

Michelle from SmashGrrl sailing

I loved working with Kelly on my product descriptions. Personable, patient and very helpful, she far exceeded my expectations and delivered great results well ahead of schedule. Her rates are very competitive for the value she delivers. I'm already sending her more work!

Michelle,

SmashGrrl