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Product description sample

Screenshot of the Cloud Merino Wool Weighted Blanket K. M. Wade crafted for Dust Sugar

This is an example of a basic, SEO product description.

Why it’s special

  • Engaging copy — The copy written by K. M. Wade includes everything the target audience needs to know about the blanket while showing them the bright future they could have if they buy the product.
  • Benefits focussed — The copy focusses on conveying the value of the blanket to the ideal audience, showing how it solves problems rather than just listing a series of meaningless features. This helps readers understand how buying the blanket will improve their lives on a day-to-day basis.
  • Unique insights — Through in-depth research into the target market, our marketing specialist was able to identify previously unknown pain points for the niche target market of this product. This enabled her to craft highly targeted copy with emotive language that speaks directly to shoppers and boosts conversions.

Things to know

  • Content type: Basic product description
  • Audience type: B2C
  • Industry: Homewares

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Thanks for these new product descriptions, they are so much more engaging!

Julia Wilson,