Media release sample

Media release featured image

This media release, written for the Australian Minister for Science, attracted a record number of applications for the annual prize it advertised and was so successful it was used as a template for future years.

Why it’s special

  • High-performance copy — Attracted the attention of exceptional applicants from the target market and encouraged a record number of applications

Things to know

  • Content type: Media release
  • Audience type: G2C
  • Industry: Science, government