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Media release sample

Logo: APC14 Australasian Permaculture Convergence

On behalf of the APC14 Organising Committee: “we would recommend Kelly towards any endeavour.”

Virginia Solomon,

Permaculture Australia

ACT PermaFest media release

A media release that helped a permaculture organisation exceed its event attendance goal by 20%.

Why it’s special

  • Engaging pitch — So the media release was published in all the publications to which it was pitched
  • Highly targeted copy — Which, along with the social media posts K. M. Wade delivered, attracted 1200 attendees to the inaugural event, exceeding the attendance target by 20%

Things to know

  • Content type: Media release
  • Audience type: B2C (Not for profit to consumer)
  • Industry: Home and garden, health and wellbeing, permaculture