Skip to content

Budgeting 101: Your Easy Guide to Creating a Business Budget

6 min read | Last updated on

Before you make money, you need to figure out how to spend it properly. It’s an essential business tenet. To ensure money goes where it should, there is one thing you need to do: create a business budget. With a budget, you can easily track business expenses, cash on hand, and the revenue needed to ensure your business grows or stays afloat.

Nowadays, it’s also reassuring to know there is no shortage of Excel templates you can use to ensure you have all your budgeting bases covered. An expense report template, for instance, is a tool that can effectively track business spending. Other tools can also help you anticipate spending, future needs, and cash flow.

Business Budget in a Nutshell

Simply put, a budget is a detailed plan that allows you to outline where you will spend your money monthly or annually. A budget can help you with the following:

  • Forecasting the amount you expect to earn
  • Planning where your revenue should be spent
  • Analyzing the difference between your plan and your current reality

Seven Components of a Good Budget

Ideally, your business budget should be straightforward and flexible. In case circumstances change, your budget should give you a clear picture of where you stand. Your budget should include the following key components:

1.  Estimated Revenue

Estimated revenue is the amount you anticipate to make from the sale of your goods or services. Estimated revenue is the cash you bring in the door and should be the first line on your budget. The estimated revenue can be based on last year’s figures. If you are a startup, you can base it on industry averages.

2.   Fixed Cost

Fixed cost refers to consistent costs that won’t change regardless of how much you make. Examples of fixed costs include insurance, bank fees, utilities, rent, equipment leasing, legal services, and accounting.

3.   Variable Costs

Variable costs can change depending on sales volume or production. Variable cost is closely related to the cost of goods sold. This can include production cost, shipping, inventory, packaging, and raw materials. Other variable costs include credit card fees, sales commissions, and travel. 

4.   One-Off Costs

One-off costs are those things that fall outside the typical work your business does. These are startup costs like equipment, software, moving offices, etc. Other costs that are related to research and launch belong to one-off costs.

5.  Cash Flow

Cash flow is the money that travels in and out of your business. If more money comes in than goes out over a set period, you have positive cash flow. Since cash flow is considered the lifeblood of every business, it is crucial that it is monitored weekly or at the very least monthly. 

6.  Profit

What you take home after deducting all your expenses from your revenue is your profit. If the difference between your expenses and revenue is not to your liking, you need to rethink the cost of your goods and perhaps consider increasing your price.

7. Budget Calculator

This is another helpful tool that can help you see where you stand in terms of business budget planning. If anything, having all your numbers in one place can be beneficial. 

Create a summary page for each of the critical categories mentioned above. This is your business budget’s basic framework. Next to each category, list down the total amount you intend to spend. 

Create another column to the right and use it to list down the actual amount you have spent. This setup can give you a quick snapshot of your business budget without requiring you to dive into multiple layers of spreadsheets.

A business budget template can be as complex as a multi-page spreadsheet or as simple as a table. Regardless of what you prefer, you need to create something you are comfortable using. 

Ideally, you need to create a yearly budget; a 12-month budget is considered standard. It is also recommended that you do quarterly or monthly check-ins to ensure you are on the right track.

Budget Templates for Different Types of Companies

While every good budget template shares the same framework, it is recommended that you consider your industry and business type when creating your budget.

Seasonal Businesses

If your business has a slow and busy season, having a budget is doubly essential. Since business is not consistent each month, a budget can give you a clear insight into past and present data. Why is this important? It can help you predict future cash flow.

Forecasting this way can also help you see how much you need to get through the slow months, what the annual trends are, and when you can cut costs to offset the low season.

E-Commerce Businesses

The primary budgeting factor for e-commerce is shipping. It is important to remember that potential import duties and shipping costs can have a significant impact. Check if you have space in the budget to cover customer shipping. If not, do you have a strategy that’s aligned with your budget?

Since packaging can also affect shipping rates, it is recommended that it is also factored into the cost of goods sold. While you are at it, also consider warehousing duties and costs. 

To create a great online shopping experience for your customers, it is ideal that you factor in web design, advertising, product photography, and a good web hosting service into your budget.


Understandably, budgeting can be tricky for startups since they rarely have a model to work from. If you are running a startup, do your due diligence by researching industry benchmarks for marketing costs, rent, and salaries. You also need to know what to expect to pay for benefits, equipment, and professional fees.

Also, set aside a portion of the budget for advisors—lawyers, accountants, bookkeepers, etc. Investing a few thousand dollars upfront might save you thousands more in legal fees down the road.

Final Thought

You can liken budgeting to dreaming — it’s mostly pretending. However, as soon as you start pulling accurate historical financials and when you get to check the budget you’ve set against real numbers, that’s when you’ll see how valuable and magical a budget can be. And once you have a budget, you can focus on finding more leads and winning more sales, so you have more money to budget!

About the author

Anthony Stevens is the Content Specialist for Excel Templates, a resource for free Excel templates including calendars and charts. When not writing, he spends time building furniture and running with his dog.


Dr Kelly Wade

Hi! I’m a full-funnel marketing specialist and my mission is to build a better tomorrow by helping organisations that solve crucial problems, efficiently generate sustainable growth with strategic marketing assets that attract, nurture, convert and retain the target market.

Thoughts or questions? Pop them here.