Do you need a blog content writer to produce beautiful, SEO-friendly content for your blog?

More than 24 blog posts are published every second. That means your blog posts need to be superb if they are to help you achieve your content marketing goals. There’s just too much competition for average or even good posts to be seen by the volume of prospects required to grow your business sustainably. A great blog post produced by an excellent blog content writer can:

Rank well in search engine results pages

If you want people to discover your blog posts when they do a Google search, you need content that ranks well on the search engine results pages (SERPs).

Boost search rankings for your whole site

The right blog posts not only rank well in the SERPs themselves, they also boost domain authority which improves the SERPs ranking of your whole site.

Help you engage with everyone in your sales funnel

Great blog posts should engage your prospects, leads and customers, from the moment you help them realise they’ve got a problem, through their first purchase, and beyond.

Drive conversions

According to Demand Gen, 47% of buyers view 3-5 pieces of content before deciding to speak with a sales rep. Blog posts are well suited to nurturing leads driving conversions.

Increase brand loyalty

Loyal customers repeatedly open their wallets to you and are more likely to recommend you to their friends and family. That’s great advertising!

Be shared on social media

Your social media followers can spread really useful, engaging blog posts to thousands or millions of people you’d usually have to pay to reach through traditional advertising strategies.

  • Why outsource
  • Case study
  • Samples
  • Why us
  • Testimonials
  • Prices

Are you frustrated because you:

  • know you need to post regularly on your blog but you just don’t have the time?
  • know what you want to say on your blog but can’t find the right words?
  • have run out of ideas for blog content?

If you answered ‘yes’ to any of those questions then you can experience significant benefits from outsourcing at least some of your blog posts and I’m the blog content writer for you.

When you work with me, I’ll produce blog posts according to your existing content strategy or I can help you develop a content strategy if you don’t yet have one. Either way, I’ll suggest a variety of blog formats to suit your target audience.

I can produce one-off blog posts, a set of blog posts or you can hire me to write a set number of blog posts each month. I offer discounts for large sets of blog posts and retainer arrangements.

Client: A baby product manufacturer
Project: New blog
Objective: Provide information in an engaging way to improve customer satisfaction, brand loyalty and sales

Client Specifications

“Provide awesome, useful content that will help [our customers] with their feeding journey and new journey into motherhood”

Business Challenge

The client stated they wanted to be ‘best in class’. They wanted to become the go-to source of information for mothers to improve brand loyalty and brand awareness. They are, however, in a competitive market. There are a number of very well-known brands that produce the same class of product, often selling products at cheaper prices. The challenge was to produce blog posts that provide valuable information and also clearly convey how the client’s products differ from those of their competitors and justify the added cost.

Solution

  • Produce a number of blog posts that focus on a single aspect of each part of the ‘sales funnel’ or ‘sales flywheel’ (except advocacy):
    • Unaware prospects
    • Prospects researching the class of product they need
    • Prospects choosing the specific product they need
    • Customer satisfaction/loyalty
  • Produce blog posts that are more detailed than those of the competitors
  • Optimise each blog post so it ranks highly in the major search engines but still provides an excellent reading experience for prospects and customers

Sample Headlines

Note: I also provided alternative SEO headlines

  • A letter from your baby
  • Why generic teats contribute to reflux and colic and how you can prevent reflux and colic from taking hold in your baby by using [client]’s teats
  • Reflux in babies – what it is and how to deal with it
  • Learn to express breast milk like a pro and nourish your baby even when you’re separated

Results

Share of web traffic
0%

Within a year, two of the blog posts I wrote for this client were each attracting more visitors than the business’s homepage and between them were generating 61.6% of the business’s total website traffic.

My blog post case study illustrates just how successful my blog posts can be (two blog posts I wrote for that client drive 62% of that brand’s website traffic and each post outperforms the brand’s homepage). Here I’ve laid out a small selection of blog posts that I’ve written for clients so you can view them in full if you wish. Just click on each image to read the full samples. Here you’ll find an example of each type of blog post that I offer as well as blog posts for different audiences and various industries. Can’t find what you’re looking for? Get in touch and I’ll send through a relevant sample.

Short blog post

This is an example of an ‘industry update’ blog post that covers recent news and demonstrates that the brand keeps up to date on industry trends.

  • Content type: time-sensitive content
  • Word count: 390 words
  • Audience type: B2B
  • Industry: Finance

Complex blog post

This is an example of an SEO-friendly blog post that solves a specific prospect problem. It ranks well in the search engine results pages (SERPs) and drives traffic to the parent website.

  • Content type: evergreen content
  • Word count: 2,280 words
  • Audience type: B2C
  • Industry: Parenting, baby products

Specialty blog post

This is an example of an ‘ultimate guide’ blog post. It solves a category of problems for prospects, leads and customers and demonstrates the brand’s authority on the topic.

  • Content type: cornerstone content, evergreen content
  • Word count: 8,900 words
  • Audience type: B2C
  • Industry: Parenting, baby products

Complex blog post

This is an example of an SEO-friendly blog post that solves a specific customer problem. It ranks well in the SERPs and performs well in an email newsletter, driving lots of traffic to the parent website.

  • Content type: cornerstone content, evergreen content
  • Word count: 2,100 words
  • Audience type: B2C
  • Industry: Parenting, baby products

Detailed blog post

Detailed B2B blog post - compliance, business services

This is an example of a detailed blog post that demonstrates the benefits of a specific product. Posts like this are great for driving traffic to landing pages and sales pages.

  • Content type: evergreen content
  • Word count: 804 words
  • Audience type: B2B
  • Industry: Compliance, business services

Basic blog post

This is an example of a lead-nurturing blog post that demonstrates why a class of services is the best solution for a lead’s problem.

  • Content type: evergreen content
  • Word count: 641 words
  • Audience type: B2B
  • Industry: Finance
  • Experience
  • Expertise
  • Service
  • Results
  • Industry knowledge

Working with experienced marketing experts means the marketing assets you buy are created by real people (not AI robots) who know what works and what doesn’t — so you get a better return on every dollar you invest.

Kelly has over 10 years of professional writing, research, project management, teaching and business experience, which she leverages on every project she’s involved with. We also work with web developers, graphic designers and other marketing professionals that are great at what they do.

Hiring cheap marketing labour means working with people who don’t know what they’re doing or take dangerous shortcuts. Knowledgeable professionals take the time to do things properly and get good results. We know the proven tools and techniques that actually work. In our case, working with knowledgeable professionals also means you don’t have to go through the hassle and added expense of dealing with 10 different contacts in order to create effective content funnels and marketing assets that efficiently attract prospects and convert them into loyal customers — so that means less hassle and better results.

K. M. Wade specialises in creating well-researched, SEO-friendly, persuasive and engaging marketing assets plus the strategies that guide the creation of such content. Our expertise is in providing the full scope of research, strategy, planning, education, execution and promotion required for successful content marketing that truly drives sales.

But don’t just take our word for it. Kelly holds several certifications that prove her knowledge and expertise:

Certificate demonstrating that Kelly has attained the ClickMinded SEO Specialist certification

This certifies that Kelly knows how to increase traffic to any website as quickly as possible. Ask her about on-page SEO, off-page SEO, SEO titles, meta descriptions, SEO slugs and URLs, and writing for humans first.

Certificate that proves Kelly has passed the HubSpot Academy Content Marketing certification

This certifies that Kelly is fully capable of and skilled in applying the full suite of content marketing methodologies. Ask her about long-term content planning, content creation, content promotion, content analysis and increasing result through growth marketing.

Certificate that proves Kelly has passed the HubSpot Academy Social Media certification

This certifies that Kelly is deemed fully capable of and skilled in applying inbound social media strategy. Ask her about social monitoring, content strategy, social engagement, social media policies and social ROI.

Certificate that proves Kelly has passed the Axelos PRINCE2 Foundation project management certification

Together, PRINCE2 Foundation and Practitioner certify that Kelly has the knowledge and skills required to effectively mange your project. Once we agree on the scope of your project, Kelly can manage it from start to finish. All you need to do is approve the content.

Certificate to prove Kelly has passed the Click Minded Conversion Funnel certification

This certifies that Kelly knows how to efficiently convert web traffic into sales. Ask her about developing robust, conversion-driven content funnels.

Certificate that proves Kelly has passed the HubSpot Academy Inbound marketing certification

This certifies that Kelly is capable of and skilled in applying the inbound methodology. Ask her about developing a flywheel business model that attracts, engages and delights prospects and customers.

Certificate that proves Kelly has passed the HubSpot Academy Email Marketing certification

This certifies that Kelly is deemed fully capable of and skilled in developing and applying robust email marketing strategies. Ask her about segmentation, what makes for a high-performing email, Email design, email deliverability, email marketing metrics, email optimisation and email marketing strategy.

Certificate that proves Kelly has passed the Axelos PRINCE2 Practitioner project management certification

Together, PRINCE2 Foundation and Practitioner certify that Kelly has the knowledge and skills required to effectively mange your project. Once we agree on the scope of your project, Kelly can manage it from start to finish. All you need to do is approve the content.

Many agencies employ smooth talking sales reps to close deals and then palm clients off to someone else once they’ve locked them into a long-term contract. Not so with K. M. Wade. With us, Kelly will be your point of contact for every part of your journey and she’ll always be friendly and helpful.

But more than that, we really want our clients to succeed. So when you work with us, we’ll give you access to our training resources so you can make the most of everything we produce for you. And we can provide you with extra training if you need more help.

New to content marketing or the broader marketing field? Never outsourced work before? No worries. Unlike other content creators, we love working with first timers and we’ll do our best to make sure you love the experience.

A lot of marketing is researching and experimenting with tried-and-true techniques to find what works best for each unique target audience. That means if you want a good return on your investment, it’s vital you work with professionals who actually help their clients get good results. Here are some examples of the results we’ve achieved for our clients:

Website traffic

Within a year, two of the blog posts we created for a client were each attracting more visitors than the business’s homepage and between them were generating 61.6% of the business’s total website traffic.

Email engagement

A recent email series we produced for a client achieved open rates of nearly 3 times the industry average, and click rates of  more than 3 times the industry average. And we achieved this with no unsubscribes.

Successful event

As a result of the social media posts and media releases we delivered for one of our clients, 1200 people attended their inaugural event — that was an attendance rate of 20% more than their target.

Publication success

An article we edited for a law client made the front cover of an industry publication.

If they’re to be successful, your marketing assets need to be crafted to meet the needs of your specific target market or markets. To make that happen, we do detailed research into your audience so we can learn what they like and what problems they need solutions to. We also study your competitors so we can get clues about what works and what doesn’t and then produce marketing assets that are better than those of your competitors and show your target market how you’re better than those competitors. Through this research, we can help you carve out a great niche for your business.

Our team has industry experience that gives us extra insight into several target markets and helps us produce truly awesome content. If we haven’t produced content for your niche before, we’ll revel in the opportunity to do the extra research needed to get to know your industry.

Our industry experience

  • Education
  • Finance
  • Parenting, family and baby
  • Cybersecurity and computing
  • Science
  • Sustainable living and gardening
  • Health and wellbeing
  • Creative and digital services
  • Marketing

Kelly has extensive experience in the education sector, having worked and studied at almost every level. She worked as a private academic tutor for nearly 10 years, has been a university practical laboratory demonstrator and has taught ballet and swimming to young children too. She completed TAFE- and university-level qualifications (Certificate IV in Government, Bachelor of Forensic Science (Honours) and PhD (chemistry/biochemistry/biology)). We have also developed a range of marketing assets for clients in the education sector including Nenoos Sydney and Huntersjoy.

We’ve developed content for several businesses in the finance sector including InvoiceInterchange and DBS Bank.

Kelly knows this industry well as she’s a mum herself. K. M. Wade has also published three children’s books and created marketing assets for several businesses in these industries including Minbie.

K. M. Wade has access to substantial cybersecurity and programming expertise. We have also created marketing assets for several businesses in this sector including Chubb, Polarys and Vata.

Kelly has extensive scientific expertise having completed a Bachelor of Forensic Science (Honours) and a PhD (chemistry/biochemistry/biology). She’s also worked on the Australian government’s international science policies and in what is now called the Australian Space Agency.

Kelly is passionate about sustainable living and is a keen gardener. K. M. Wade has also produced five gardening books and developed marketing assets for several businesses in the industry including Tennessee Wholesale Nursery and Good Earth Landscaping and Maintenance.

Good health and wellbeing are crucial for us all, so we’re always excited to work with businesses in this space. We’ve got extensive contacts in this industry and we’ve created marketing assets for several businesses in the health and wellbeing industry including Yogagrin®, Huntersjoy, Smile Place Dental and MealPrep.

We’ve created marketing assets for several businesses in the creative and digital marketing services sector including In2itive, Canberra Web and Dezine by Mauro.

We’re passionate about helping businesses successfully market what they offer so they can solve the problems their clients face. We’re so good at what we do, other marketing agencies, including TANK New Media and Goupad, have asked us to produce marketing assets for them. And, of course, our own blog demonstrates the kind of services we can offer you if you’re in this industry.

Here’s what clients say about K. M. Wade’s copywriting, content writing and strategy services

We are excited to have this blog up!! We are delighted with the blog and hope the mum’s who need the information are too! Thank you so much for writing it, for your high level of research and for persisting through the little edits, including with the images, with good responses.

Minbie logo

Julia Wilson

— Minbie

It’s been very easy to work with Kelly. She is a highly organised professional who always meets the deadlines and whose work meets and exceeds the expectations.

Carolina Diaz, Managing Director of Nenoos Sydney

Carolina Diaz

— Nenoos Sydney

I have just finished reading your strategy and I must say that you have done a really great job! My thinking is that you deserve every single dollar I paid for it. It is what I had in mind, definitely more developed and structured, plus a few very good ideas I didn’t know they exist or didn’t think about it which add value to the whole thing. Thank you very much!!!

Carolina Diaz, Managing Director of Nenoos Sydney

Carolina Diaz

— Nenoos Sydney

Awesome work Kelly. Thanks for your dedication and patience working through this. Super excited to get it out there to all new and expectant parents to hopefully better guide them through this process.

Torquhil Anderson, Director at Minbie

Torquhil Anderson

— Minbie

Thank you so much for your help Kelly. You’re an amazing writer and editor and your suggestions were so on point.

Anne Greenaway

— Lawyers for Companion Animals

Just a quick email to say I have read this blog it is absolutely outstanding! Thank you very much!

Julia Wilson

— Minbie

Love it all!! Heaps better than was expecting. Thank you great job

Photographer

Thanks for these new product descriptions, they are so much more engaging!

Julia Wilson

— Minbie

Kelly’s social media management was instrumental in achieving our attendance goals.

Katy Bates

— ACT PermaFest

Wow, she is sooooo impressive, she really knows her stuff. Being able to rely on the preciseness of the knowledge is VIP = trust for us and for our [customers].

Julia Wilson

— Minbie

On behalf of the APC14 Organising Committee: “we would recommend Kelly towards any endeavour.”

Logo: APC14 Australasian Permaculture Convergence

Virginia Solomon

— Permaculture Australia

That makes so much sense, great advice!

Julia Wilson

— Minbie

Loving all the SEO tips. Thanks for doing this in great detail.

Torquhil Anderson, Director at Minbie

Torquhil Anderson

— Minbie

Kelly’s media release was instrumental in achieving our attendance goals.

Katy Bates

— ACT PermaFest

Single post prices
Package prices and discounts

If you’re looking for a one-off blog post, this is the price list for you. Click the toggle if you’re looking for email and/or social media addons and to see my recurring-purchase discounts.

If you’re a small business owner, you automatically get a 10% discount on all listed prices.

Basic

A no-frills option for tight budgets
$300 / post
  • Blog post title
  • 500-700 words of body text
  • Research (non-technical topic)
  • SEO not included
  • Technical topics attract an additional fee
  • Interviews attract an additional fee
  • Access to the K. M. Wade library of training resources

Detailed

Delve in deep and really demonstrate your authority
$1250 / post
  • Blog post title (up to 2 versions)
  • 800-1500 words of body text
  • Research
  • Full SEO
  • Can be used for technical topics
  • Can include up to 2 interviews
  • Access to the K. M. Wade library of training resources

Important info

All prices include up to 2 free rounds of amendments
  • SEO = Search Engine Optimisation. It’s the process that helps improve the chances of your blog posts being found when your prospects, leads and customers do a Google search for terms that are relevant to your brand and products/services (or when they do a search using another search engine).
  • SERPs = Search Engine Results Pages.
  • My blog post SEO services will help your blog posts rank better in the SERPs and include provision of 1 SEO title, 1 SEO URL and 1 SEO meta description, and I optimise the body text and all sub-headings for both search engines and readers.
  • My training library is full of resources that’ll help you make the most of your content.
  • Multiple versions of the blog post title can be useful if you’re posting your blog post on multiple domains (e.g. the Australian and overseas versions of your website) or you wish to split test (A/B test) the title.
  • If none of the above options exactly match your needs, request a quote and I’d be happy to work with you to develop a bespoke package that exactly meets your needs.

Add an email newsletter

Tell your newsletter subscribers that you’ve got a new blog post
$250 $200 / newsletter
  • 1 subject line that stands out in your subscribers’ inboxes
  • Preview text that makes them want to open your email
  • An engaging email body that makes them want to read your blog post
  • A call to action that encourages them to click through to the blog or take another action

Small business discount

I know small businesses have lower budgets. You can make yours stretch further with my small business discount.
10%
  • Working with a small business means reduced administration time on my end so I pass on that cost saving to all my small business clients

Important info

All prices include up to 2 free rounds of amendments
  • You can choose social media posts for Facebook, Twitter, Instagram and LinkedIn.
  • Your email body might summarise or tease the blog post or it might include the full text of the blog post. If you tease the blog post, your call-to-action might link to the full blog post. If you include the full blog post in your newsletter, your call-to-action might invite readers to reply to the email, leave a comment on the blog post or enquire about your product/service.
  • If you book in for multiple blog posts, You pay a 50% deposit on your first post and I will issue an invoice for the remaining fee for that post when I submit the first draft. Provided you pay on time, I issue the remaining invoices when I submit the first draft of each piece of content. And you have 30 days to pay each invoice. Or, if you prefer, I can bill you on the same day each month.
  • If none of the above options exactly match your needs, request a quote and I’d be happy to work with you to develop a bespoke package that exactly meets your needs.

Get in touch now

… and learn how K. M. Wade can help you boost your sales and grow your business. All your contact details will be handled in accordance with the K. M. Wade privacy policy and we’ll get back to you within 2 business days.

Send us an email

info@kmwade.com

Give us a call or text us

+61 (0) 439 367 421

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