Affordable marketing services for small business

Research, content, copy and strategy assets to help you win more sales and grow your business — from a small business marketing agency that really cares about your success

Your business makes a big difference in the lives of the customers and clients you serve. Because you’re a small business, you really care about those you support so you’ve crafted niche products and services that solve the unique problems faced by your community, which big corporations just don’t understand. Isn’t it time a small business marketing agency did the same thing for you?

Let us help you reach more customers and clients so you can solve more problems and generate sustainable growth for your business.

Services we offer

  • Research
  • Content
  • Copy
  • Strategy

K. M. Wade research services

80% of the work in creating any piece of content is the research. If you want to save time on your next project, K. M. Wade can do the following for you:

  • SEO audit

    Learn what’s working on your website and where you can improve so you can make the most of your existing assets and make data-backed plans to guide your future efforts and investment

  • SEO keyword research

    Give your content the best chance of ranking highly on Google (and other search engines)

  • Topic research

    Give your target audience real value with comprehensive and accurate content

  • Competitor content research

    Know what works well and what doesn’t; and make sure your content is better than anything else out there

  • Competitor SEO analysis

    Know what your competitors are doing behind the scenes and get tips on how you can become more competitive

K. M. Wade content writing packages and services

You know you need to publish regular, quality content but there’s only so much time in the day — and writing engaging content is harder than it looks! Take the hard work out of publishing content and:

  • Save time

    So you can focus on what you do best

  • Appeal to your target audience

    So they’ll like your brand and want to support you; and so they want to consume your content

  • Engage with your audience

    So they feel heard; and so you know exactly what their problems are and the kinds of solutions they need

  • Demonstrate your expertise

    So prospects trust you

  • Nurture your leads

    So more of them are ready to buy sooner

  • Inspire loyalty

    So customers keep coming back to you again and again, increasing your sales and your return on your marketing and advertising investments

K. M. Wade can produce awesome one-off pieces of content or we can tailor a content marketing package to your needs.

  • Blog posts
  • Articles
  • Thought leadership
  • Interviews
  • Case studies
  • Email newsletters
  • Social media posts
  • Brochures
  • eBooks
  • Whitepapers
  • Other kinds of lead magnets
  • Inbound marketing campaigns
  • Content marketing packages
  • And more

K. M. Wade copywriting services

Content drives sales but it’s copy that actually makes the sale happen (and gets leads to open your emails, click on your links, come to your event, consume your next piece of content… you get the idea). With K. M. Wade copywriting services you get:

  • Consistency

    Your content and copy will be written by the same experienced writer. So all your marketing assets will share one voice and build on each other to efficiently turn your prospects into loyal customers.

  • Persuasive copy

    Persuasive copy will help you achieve your business goals. That may be more sales, but it might also be more engagement, more email opens and clicks, or more customer enquires.

  • SEO copywriting

    If you want your target market to find your digital copy, it needs to be optimised for search engines. SEO-friendly copy is written for humans first and also maximises rankings on Google (and other search engines) — so more people will find your copy and enjoy reading it.

If you want to sell something, K. M. Wade can craft the copy that will help you:

  • Websites
  • Paid ads
  • Social media ads and posts
  • Landing pages
  • Product descriptions
  • Email newsletters
  • Warm email prospecting scripts
  • Pitch templates
  • Media releases
  • Headlines and subject lines
  • Flyers and brochures
  • Business cards
  • CTAs (call-to-actions)
  • And more

K. M. Wade marketing strategy services

If you’re serious about winning more sales and growing your business, every one of your marketing assets needs to be strategic. Every piece of content and copy you publish should be a piece in your overall marketing puzzle. Choose K. M. Wade strategy services if you want to:

  • Know your goals

    So you know what you’re working towards

  • Know how to measure success

    So you know what’s working and when you need to take a new approach

  • Know how your content and copy will work together to achieve your goals

    So you build a cohesive set of marketing assets that contribute to a whole that is greater than the sum of its parts

  • Know what content you need

    So you never waste time on content that’s not going to achieve your business goals

  • Know when you need it

    So you can plan your resources and never miss a date

  • Know who will produce, deploy, promote and update your content

    So everyone on your team knows their responsibilities and you can allocate appropriate resources to hiring extra help when needed

  • Know how you’ll manage your content

    So everyone on your team always knows where to find what they need when they need it

  • Know what platforms to use

    So you’re disseminating content in places where your target audience can find it

Choose the strategy service that suits your business, goals and project:

  • Content audit
  • SEO strategy and planning
  • Integrated content strategy
  • Marketing strategy and planning
  • Digital marketing strategy and planning
  • Website planning
  • Blog strategy
  • Blog post planning
  • Backlink strategy and planning
  • Social media strategy and planning
  • Guest blogging strategy and planning
  • Brand voice guidelines
  • Style guides
  • Competitor analysis
  • And more

Businesses we serve

B2C

Capture the attention of your target market and secure more repeat customers

B2B

Attract the businesses you want to work with and keep them buying from you time and time again

Product retailers

Attract buyers and keep them opening their wallets to you again and again

Service providers

Attract your target market and win repeat clients

Bricks and mortar

Drive foot traffic to your physical shop and keep buyers coming back for more

Ecommerce

Drive traffic to your online shop and keep customers coming back for more

Small businesses

Get ahead of your competitors and carve out your unique niche so you can sell more to those who value what you offer

Authors

Attract readers and win their hearts so they buy all your books

Why K. M. Wade?

  • Experience
  • Expertise
  • Service
  • Results
  • Industry knowledge

Working with experienced marketing experts means the marketing assets you buy are created by real people (not AI robots) who know what works and what doesn’t — so you get a better return on every dollar you invest.

Kelly has over 10 years of professional writing, research, project management, teaching and business experience, which she leverages on every project she’s involved with. We also work with web developers, graphic designers and other marketing professionals that are great at what they do.

Hiring cheap marketing labour means working with people who don’t know what they’re doing or take dangerous shortcuts. Knowledgeable professionals take the time to do things properly and get good results. We know the proven tools and techniques that actually work. In our case, working with knowledgeable professionals also means you don’t have to go through the hassle and added expense of dealing with 10 different contacts in order to create effective content funnels and marketing assets that efficiently attract prospects and convert them into loyal customers — so that means less hassle and better results.

K. M. Wade specialises in creating well-researched, SEO-friendly, persuasive and engaging marketing assets plus the strategies that guide the creation of such content. Our expertise is in providing the full scope of research, strategy, planning, education, execution and promotion required for successful content marketing that truly drives sales.

But don’t just take our word for it. Kelly holds several certifications that prove her knowledge and expertise:

Certificate demonstrating that Kelly has attained the ClickMinded SEO Specialist certification

This certifies that Kelly knows how to increase traffic to any website as quickly as possible. Ask her about on-page SEO, off-page SEO, SEO titles, meta descriptions, SEO slugs and URLs, and writing for humans first.

Certificate that proves Kelly has passed the HubSpot Academy Content Marketing certification

This certifies that Kelly is fully capable of and skilled in applying the full suite of content marketing methodologies. Ask her about long-term content planning, content creation, content promotion, content analysis and increasing result through growth marketing.

Certificate that proves Kelly has passed the HubSpot Academy Social Media certification

This certifies that Kelly is deemed fully capable of and skilled in applying inbound social media strategy. Ask her about social monitoring, content strategy, social engagement, social media policies and social ROI.

Certificate that proves Kelly has passed the Axelos PRINCE2 Foundation project management certification

Together, PRINCE2 Foundation and Practitioner certify that Kelly has the knowledge and skills required to effectively mange your project. Once we agree on the scope of your project, Kelly can manage it from start to finish. All you need to do is approve the content.

Certificate to prove Kelly has passed the Click Minded Conversion Funnel certification

This certifies that Kelly knows how to efficiently convert web traffic into sales. Ask her about developing robust, conversion-driven content funnels.

Certificate that proves Kelly has passed the HubSpot Academy Inbound marketing certification

This certifies that Kelly is capable of and skilled in applying the inbound methodology. Ask her about developing a flywheel business model that attracts, engages and delights prospects and customers.

Certificate that proves Kelly has passed the HubSpot Academy Email Marketing certification

This certifies that Kelly is deemed fully capable of and skilled in developing and applying robust email marketing strategies. Ask her about segmentation, what makes for a high-performing email, Email design, email deliverability, email marketing metrics, email optimisation and email marketing strategy.

Certificate that proves Kelly has passed the Axelos PRINCE2 Practitioner project management certification

Together, PRINCE2 Foundation and Practitioner certify that Kelly has the knowledge and skills required to effectively mange your project. Once we agree on the scope of your project, Kelly can manage it from start to finish. All you need to do is approve the content.

Many agencies employ smooth talking sales reps to close deals and then palm clients off to someone else once they’ve locked them into a long-term contract. Not so with K. M. Wade. With us, Kelly will be your point of contact for every part of your journey and she’ll always be friendly and helpful.

But more than that, we really want our clients to succeed. So when you work with us, we’ll give you access to our training resources so you can make the most of everything we produce for you. And we can provide you with extra training if you need more help.

New to content marketing or the broader marketing field? Never outsourced work before? No worries. Unlike other content creators, we love working with first timers and we’ll do our best to make sure you love the experience.

A lot of marketing is researching and experimenting with tried-and-true techniques to find what works best for each unique target audience. That means if you want a good return on your investment, it’s vital you work with professionals who actually help their clients get good results. Here are some examples of the results we’ve achieved for our clients:

Website traffic

Within a year, two of the blog posts we created for a client were each attracting more visitors than the business’s homepage and between them were generating 61.6% of the business’s total website traffic.

Email engagement

A recent email series we produced for a client achieved open rates of nearly 3 times the industry average, and click rates of  more than 3 times the industry average. And we achieved this with no unsubscribes.

Successful event

As a result of the social media posts and media releases we delivered for one of our clients, 1200 people attended their inaugural event — that was an attendance rate of 20% more than their target.

Publication success

An article we edited for a law client made the front cover of an industry publication.

If they’re to be successful, your marketing assets need to be crafted to meet the needs of your specific target market or markets. To make that happen, we do detailed research into your audience so we can learn what they like and what problems they need solutions to. We also study your competitors so we can get clues about what works and what doesn’t and then produce marketing assets that are better than those of your competitors and show your target market how you’re better than those competitors. Through this research, we can help you carve out a great niche for your business.

Our team has industry experience that gives us extra insight into several target markets and helps us produce truly awesome content. If we haven’t produced content for your niche before, we’ll revel in the opportunity to do the extra research needed to get to know your industry.

Our industry experience

  • Education
  • Finance
  • Parenting, family and baby
  • Cybersecurity and computing
  • Science
  • Sustainable living and gardening
  • Health and wellbeing
  • Creative and digital services
  • Marketing

Kelly has extensive experience in the education sector, having worked and studied at almost every level. She worked as a private academic tutor for nearly 10 years, has been a university practical laboratory demonstrator and has taught ballet and swimming to young children too. She completed TAFE- and university-level qualifications (Certificate IV in Government, Bachelor of Forensic Science (Honours) and PhD (chemistry/biochemistry/biology)). We have also developed a range of marketing assets for clients in the education sector including Nenoos Sydney and Huntersjoy.

We’ve developed content for several businesses in the finance sector including InvoiceInterchange and DBS Bank.

Kelly knows this industry well as she’s a mum herself. K. M. Wade has also published three children’s books and created marketing assets for several businesses in these industries including Minbie.

K. M. Wade has access to substantial cybersecurity and programming expertise. We have also created marketing assets for several businesses in this sector including Chubb, Polarys and Vata.

Kelly has extensive scientific expertise having completed a Bachelor of Forensic Science (Honours) and a PhD (chemistry/biochemistry/biology). She’s also worked on the Australian government’s international science policies and in what is now called the Australian Space Agency.

Kelly is passionate about sustainable living and is a keen gardener. K. M. Wade has also produced five gardening books and developed marketing assets for several businesses in the industry including Tennessee Wholesale Nursery and Good Earth Landscaping and Maintenance.

Good health and wellbeing are crucial for us all, so we’re always excited to work with businesses in this space. We’ve got extensive contacts in this industry and we’ve created marketing assets for several businesses in the health and wellbeing industry including Yogagrin®, Huntersjoy, Smile Place Dental and MealPrep.

We’ve created marketing assets for several businesses in the creative and digital marketing services sector including In2itive, Canberra Web and Dezine by Mauro.

We’re passionate about helping businesses successfully market what they offer so they can solve the problems their clients face. We’re so good at what we do, other marketing agencies, including TANK New Media and Goupad, have asked us to produce marketing assets for them. And, of course, our own blog demonstrates the kind of services we can offer you if you’re in this industry.

Here’s what clients say about K. M. Wade’s copywriting, content creation, research and strategy services

It’s been very easy to work with Kelly. She is a highly organised professional who always meets the deadlines and whose work meets and exceeds the expectations.

Carolina Diaz, Managing Director of Nenoos Sydney

Carolina Diaz

— Nenoos Sydney

We are excited to have this blog up!! We are delighted with the blog and hope the mum’s who need the information are too! Thank you so much for writing it, for your high level of research and for persisting through the little edits, including with the images, with good responses.

Minbie logo

Julia Wilson

— Minbie

I have just finished reading your strategy and I must say that you have done a really great job! My thinking is that you deserve every single dollar I paid for it. It is what I had in mind, definitely more developed and structured, plus a few very good ideas I didn’t know they exist or didn’t think about it which add value to the whole thing. Thank you very much!!!

Carolina Diaz, Managing Director of Nenoos Sydney

Carolina Diaz

— Nenoos Sydney

Awesome work Kelly. Thanks for your dedication and patience working through this. Super excited to get it out there to all new and expectant parents to hopefully better guide them through this process.

Torquhil Anderson, Director at Minbie

Torquhil Anderson

— Minbie

Thank you so much for your help Kelly. You’re an amazing writer and editor and your suggestions were so on point.

Anne Greenaway

— Lawyers for Companion Animals

Just a quick email to say I have read this blog it is absolutely outstanding! Thank you very much!

Julia Wilson

— Minbie

Love it all!! Heaps better than was expecting. Thank you great job

Photographer

Thanks for these new product descriptions, they are so much more engaging!

Julia Wilson

— Minbie

Kelly’s social media management was instrumental in achieving our attendance goals.

Katy Bates

— ACT PermaFest

Wow, she is sooooo impressive, she really knows her stuff. Being able to rely on the preciseness of the knowledge is VIP = trust for us and for our [customers].

Julia Wilson

— Minbie

On behalf of the APC14 Organising Committee: “we would recommend Kelly towards any endeavour.”

Logo: APC14 Australasian Permaculture Convergence

Virginia Solomon

— Permaculture Australia

That makes so much sense, great advice!

Julia Wilson

— Minbie

Loving all the SEO tips. Thanks for doing this in great detail.

Torquhil Anderson, Director at Minbie

Torquhil Anderson

— Minbie

Kelly’s media release was instrumental in achieving our attendance goals.

Katy Bates

— ACT PermaFest

Get in touch now

… and learn how K. M. Wade can help you boost your sales and grow your business. All your contact details will be handled in accordance with the K. M. Wade privacy policy and we’ll get back to you within 2 business days.

Send us an email

info@kmwade.com

Give us a call or text us

+61 (0) 439 367 421

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