Who else wants a calm, happy baby?

Where's My Teddy?

The unique book for newborns that's saving parents' sanity


Distract your baby from things they find unpleasant – nappy change time will be so much easier!


Entertain your baby when you just need to get things done


Kickstart your baby’s eye, brain and emotional development


Prepare your baby for a life of learning and stimulate Bub’s confidence and creativity

Personalised for any name - no matter how unique


By combining a great story with bold black and white pictures, this book offers a huge range of benefits

Researchers have shown that newborns prefer to look at high‑contrast pictures, particularly black and white shapes. Such images send the strongest optical signals to a baby’s brain, which maximises brain development.

  • improves listening skills
  • improves memory
  • exposes babies to more vocabulary words and thus increases vocabulary (Hart and Risley, 1995)
  • exposes babies to less-common words
  • helps babies understand the meanings of a wide variety of words
  • increases IQ (Hart and Risley, 1995)
  • promotes bonding between babies and their parents and caregivers (Butler, 2003)
  • calms babies and their caregivers
  • stimulates imagination
  • promotes a love of books and learning (Butler, 2003)
  • demonstrates correct speech patterns
  • teaches babies about the world around them
  • lays the foundations for teaching children about numbers and other key concepts
  • accelerates vision development (Ludington-Hoe et al., 1985)
  • with the effects being apparent two or more years later (Lewis and Maurer, 2009).
  • increases curiosity (Why Babies Love Black and White, 2012)
  • stimulates brain cell connections (Ibid)
  • improves concentration (Ibid)
  • increases attention span (Ibid)
  • promotes a better sense of self (Ibid)
  • improves confidence (Ibid)
  • increases creativity (Ibid)
  • improves Bub’s ability to learn (Ibid)
  • helps build a child’s identity
  • teaches intonation
  • introduces babies to healthy bedtime habits
  • is a valuable educational tool beyond the first 6 months
  • helps babies learn to match pictures with spoken words
  • helps children learn common written words
  • builds confidence when children learn to read independently
  • makes an adorable keepsake

Reading to your child, from as early on as possible, is the single most important thing you can do to:

Help your child acquire language

Ensure your child is prepared for school

Instill a love of learning in your child

Happy babies raised on 'Where's My Teddy?'
Black and white baby book for newborns: This 3-month-old loves the personalised black and white picture book for newborns ‘Where’s My Teddy?’. He’s holding it and gazing at it intently.

My Story

Let me introduce myself

Kelly Wade, marketing specialist, K. M. Wade

Dr Kelly Wade (PhD)

I have a little girl and boy who are 18 months apart

I reckon people are always trying to sell you baby stuff. Baby shops are always trying to sell you the latest ‘must have’ for your baby. And half of what they sell is a waste of money and totally unnecessary. Or worse, you buy some fantastic gizmo that you later find out is a no-no according to doctors, or it’s found to be unsafe.

I get it, really I do. I have been in exactly the same situation – in fact I still am. Every time I get an email or see a catalogue featuring a new baby product I wonder if I should be getting it for one of my kids. Will they be disadvantaged if I don’t get it? Sometimes I am pretty confident that a toy isn’t necessary but then I see another baby having a blast with the toy or doing things that are really advanced for his or her age and I worry that maybe I’m a terrible Mum for not buying the toy.

And it’s not just toys and products that I worry about. I worry about everything. It was bad enough when I just had one child and she got all my attention. But now that I have two so close together, I’m constantly worrying that I’m not doing a good enough job. That one or both children are missing out on things that are crucial for their development. What if I ruin them for life?

You see, I have two pretty demanding children. My daughter has always been a handful. She was super wriggly in the womb and once she was born, she was almost never still.

At first she hated lying down. She always wanted to be able to see what was going on. She got frustrated by not being able to see enough on her back but she loathed lying on her tummy. The only way I could make her happy was if I sat her up either on my lap or propped up with pillows.

She also hated getting dressed and hated having her nappy changed. It used to take me half an hour or longer to change her when her nappy leaked because she would wriggle and squirm and cry the whole time. You could tell she wanted to be up and moving whenever she had to lie down. I soon found myself wishing that she would hurry up and figure out how to roll and sit all by herself.

But once she could sit unsupported (if someone sat her up of course – she couldn’t yet get herself into a sitting position without help), all she wanted to do was stand. And of course she couldn’t do that by herself either. And when she could finally crawl she wanted to walk and she never liked being kept in her play area behind a safety gate even when surrounded by colourful toys. She still doesn’t.

And don’t get me started on the issues we had when I had to cook dinner, or clean the house, or hang out the washing or even just have a shower. She hated being in a carrier so I couldn’t do chores with her in a carrier so I ended up having to let her cry while I sped through chores. What I really needed was something to distract her.

Fast forward a few months and I fell pregnant with my son. By the end of that pregnancy I was having trouble keeping up with my daughter. Then I had to have a c-section so for 6 weeks I wasn’t allowed to pick my daughter up. My husband was able to take carer’s leave thankfully but she didn’t like me not being able to pick her up. She was somewhat appeased though because she got lots of attention from Dad.

But then he went back to work and things really went down hill.

My son was perhaps slightly less wriggly than my daughter but he had the disadvantage of not being the centre of my attention. He also hated tummy time and changes etc. just like my daughter did. He was also a winter baby and it gets really cold here so he had to wear many more layers of clothes than my daughter had (she was a summer baby). This meant he got more frustrated because changes took that much longer. And he had to have his clothes changed a lot more frequently because boys need to have their nappies changed more frequently and I just couldn’t keep up so he leaked a lot in the first few months.

So I had more chores to do because I had more washing to do and I was constantly cleaning up after my daughter. In between chores and breastfeeding and getting food for my daughter and I and nappy changes and entertaining my daughter I never had a moment to myself. I rarely showered and never had time to shave my legs or underarms.

And then there was the worry about their development. I rarely had time to give my son tummy time. And when I did manage it he would cry and carry on. He took longer to hold his head up that my daughter did and there were lots of other differences too. So I worried he wasn’t developing properly. Everything I read said that all children are different. But what if he got a flat head because he hated tummy time and spent most of his time with his head facing to the left (his preferred side)? And he had a little bit of a lazy eye in his first few weeks of life so I worried his eyes weren’t quite right. And I worried that his brain development would be delayed because I didn’t have time to sit and do all the development activities I’d done with my daughter. And I knew he was spending too much time on his back and he’d developed a strong preference for looking to the left so I worried he would get a flat spot on his head and that his muscles would tighten up making it difficult for him to turn his head the other way.

To be honest, I was at my wit’s end.

What I really needed was something that would distract Bub during nappy and clothes changes so he didn’t get as upset and so I could get him changed more quickly. I also needed something to entertain him while I did chores. And while I had a shower. I’m sure I was starting to really stink! I figured if I could just sort these things out then I might be able to get back enough time in the day to focus on his development – and on my daughter’s too. She could at least play by herself for short periods of time during the day but I still worried that I was doing her some harm by not being able to play with her very often.

Finally one evening it all came to a head. My husband was still on his way home from work. My son’s nappy had leaked for the third time that day and he was screaming because I’d had to put him down in his bassist when his sister had produced a massive poosplosion and we were both in need of a clothes change. When my husband got home from work he found me in my undies (freezing because it was the middle of winter) changing my son’s clothes with tears running down my cheeks as he screamed and squirmed like I was torturing him. At the same time our little girl stood forlornly in her play area sobbing because she was upset that her brother was so upset.

Afterwards, as hubby held me and tried to reassure me that I was doing a good job, I realised that I couldn’t continue this way. I thought there had to be a better way.

So I sacrificed some of my already precious sleep to do some research. I learned all about the benefits of black and white images for babies up to 6 months of age as well as the vast array of benefits associated with reading out loud to children of all ages. I read a heap of scientific papers about both topics and soon I was convinced the benefits were real and not just some gimmick. And I started to see how these things might help me.

It seemed that black and white images might help distract Bub during nappy changes and tummy time and that they might entertain him while I did chores. They were also supposed to be good for eye development. Then I realised reading out loud could really kickstart Bub’s mental and emotional development. In fact, I learned just how valuable reading out loud (also called ‘shared reading’) is for children no matter how old they are. And I realised if I could get back some time in the day I could read to both children at the same time and that would help with Bub’s development _and_ with my daughters at the same time.

Then I started thinking, wouldn’t it be great if I could combine the two. What if I could find a children’s story book with black and white images? That would kill two birds with one stone and would save me money. I also the kids could use the book to learn to read when they were older. That had to be a winner. So I had a look around on the internet. I figured it was a no brainer and there must be heaps of books that fit the bill that I could choose from.

But the only black and white picture books I could find at the time didn’t have any words. And I really wanted a story with words so I could read it to both children and so they could use it to learn to read later on.

So, in the end, I made my own. I wrote a little story and found some black and white clip art. I hastily put it together in Word and printed it off while my husband wrangled the two kids one evening. That evening I pulled it out nervously and read it to them. To my surprise, it was an instant hit.

My son really looked at the pictures, which was something he’d never really done before. He’d never really focussed on anything for very long except for a few odd occasions when he’d noticed some shadows. And my daughter loved the story and asked me to read it again three more times before sleep.

So, the next day I tried the little book out in all the scenarios I had envisaged using it. I set it up so my son could look at it during nappy changes. And he did look at it and was much less wriggly than normal. I began to change his nappies in record time. So then I propped it up so he could look at it during tummy time. And again, it really helped. He may not have done a marathon tummy time session but he did lie on his tummy for a few minutes rather than screaming as soon as I lay him down.

By the time my daughter’s nap time came around, I was a little ahead of schedule so I read the book to them both again. My daughter still loved it and she insisted on holding it when I put her down for her nap. And she fell asleep without crying!!!

Then that evening I set my son up with the book while I cooked dinner. I did have to stop halfway through so I could breastfeed him but I got most of the way through cooking the pasta and the sauce before he completely lost it and I had to pick him up. It was totally amazing. I even managed to get him turning his head to the right by propping the book open on his right side.

That evening my daughter got a bit excited and accidentally tore the book in half during story time so I had to print another copy. I then continued to use the story regularly throughout the day for the next week. By the end of the week I was managing to have a shower every second day! And soon my son began to look forward to me bringing the story out for him. When I realised this was happening I swore to myself that I would find a way to share this tactic with other parents in the same situation as me.

Within a couple of weeks, I was back to my old self. Don’t get me wrong, I was still busy with two little ones. But I wasn’t at my wits end anymore and could cope with my toddler’s antics. My son was tolerating tummy time and nappy changes, I had time to read stories to them both and check that they were both developing in line with the development milestones listed in my parenting books. My son wasn’t spending most of his time looking to the left while lying on his back so I no longer had to worry about him developing a flat spot or getting stiff muscles. And I could get meals prepared, hang washing and keep the house reasonably clean all without my son losing the plot. I even had time to make a professional version of their black and white picture book so I didn’t have to keep reprinting it whenever my daughter got a little too enthusiastic!

What others are saying about 'Where's My Teddy?'

Dr. D L Diehl



Your life could be so different


  • Not having to spend multiple hours every day battling to change a wriggling, crying baby.
  • Being able put your baby down for tummy time and watch Bub trying to reach for a story book rather than crying and reaching for you to pick him or her up.
  • Being able to encourage Bub to look in all directions when lying on his or her back thus avoiding a flat spot on Bub’s head.
  • Having the time to read stories to your baby throughout the day and knowing that by doing so, you’re boosting your baby’s eye and brain development.
  • Being able to do chores and have a shower without your baby constantly crying out for attention.
  • Not being constantly at your wits end trying to keep your baby happy and healthy and not having to constantly worry that Bub isn’t developing properly.

This is what I achieved with this little picture book that I made.

I had promised myself that if I ever found a solution to my problem, then I would find a way to help others in the same situation...

I achieved so much with the little picture book that I made. It was such a relief to get on top of everything and once I managed to make a professional version of my children’s new favourite thing, I knew I had to make it available to other parents so they could realise the same benefits. I had promised myself that if I ever found a solution to my problem, then I would find a way to help others in the same situation. Sharing my book with other parents is how I am able to fulfil that promise to myself.

This book was such a lifesaver for me and I know it can help other parents too. It engages little babies and helps distract them from things they find unpleasant like nappy and clothes changes and tummy time. It can also help entertain babies so they look all directions and avoid developing a flat head. This can also give you back the precious time you need to get chores done. And reading this book to your baby on a regular babies gives your baby access to the benefits of being read out loud to, which helps you stop worrying so much about whether you’re doing the right things to help your baby develop into the best version of them that they can be.

Now I know you don't have time to spare

But all you have to do is show the pictures in the story to your baby whenever Bub needs to be distracted or entertained. With the extra time this gains you, you can read the book to your baby a few times throughout the day. It doesn’t take long to read and the story is engaging so it doesn’t become mind-numbingly boring. Just a few minutes three times a day is enough reading time to really get a range of brain development benefits.

About the book

Where's My Teddy? A personalised book for newborns to give your baby the best start in life

‘Where’s My Teddy?’ is a 20 x 20 cm, 18 page book made from semi-gloss, flexible card that is better able to stand up to exploring fingers than paper is. Featuring bold black and white images, the book takes advantage of research showing the benefits of black and white images for newborns and babies up to 6 months of age.

Each book is personalised with your baby’s name. As the books are printed on demand, your baby can get one of these books no matter how unique their name is or how long it is.

The book features a charming bedtime story. Your child is ready for bed except they’ve lost their teddy. They then have to search for their teddy, finding many other common children’s items in the process. When they finally find their teddy they’ll be ready for a good sleep.

The repetition and rhythm of the story is designed to develop early language skills. And your child can continue to use the book when they’re old enough to identify the objects in the book and again when they’re learning to read as the repetition and close match between the words and pictures helps build confidence and skill when children are learning to read independently.

Where's My Teddy? Can be personalised according to any child's name

And you’re not just going to get this amazing book

I know there are thousands of families out there right now that could benefit from this book and the strategies it employs. So I want to help as many of these families as I can. That’s why I’m including free bonuses with every purchase.

Bonus #1

Every person who buys a personalised copy of ‘Where’s My Teddy?’ will also get a set of printable black and white images. You can print these off and use them to decorate areas frequented by your baby.

$10 value
  • You can use them to decorate your baby's:
  • play space
  • sleep space (whether Bub sleeps in his or her own room or in your room)
  • change area
  • pram (around the inside where Bub can see them when you're out and about)
  • car (where they can distract and keep Bub calm while you're driving)

Bonus #2

I’m also going to include a set of printable flash cards with every purchase of ‘Where’s My Teddy?’.

$10 value
  • You can use these to help you teach your baby to identify new words.
  • When Bub’s a bit older, you can use them to help Bub learn to speak and later write and spell these words.

Superb value

Other personalised children’s books retail for $40 and all you get is the book. So, with both these fantastic bonuses, the whole package is valued at $60.

  • But because I’m so passionate about helping families that are struggling to cope with wriggling, crying babies, I’m not going to ask you to pay $60.

Superb value

  • I’m not going to ask you to pay $50 either

Superb value

  • It’s not even going to cost you $40

Superb value

  • In fact, I’m going to go even lower than $35

Limited time pricing

That’s right, a personalised copy of ‘Where’s My Teddy?’ plus the two bonuses is going to cost you way less than what other authors charge for just a personalised book!

  • Normally, I can afford to sell this book for $30. But my printer is offering a special deal on this book size at the moment.
  • Now some people in this situation would pocket the savings. But not me. I’m passing on the full saving to you.
  • But you need to buy now because I don’t know how long the printer’s discount will last and I can’t afford to keep the package at this price without it.

There's no risk

Not only are you going to get this book for the low, low price of only $19.99 but I’m going to go one better. I’m going to make it absolutely risk free.

If you’re not happy with the personalised copy of ‘Where’s My Teddy?’ you buy today, you can return it any time in the next 120 days for a full refund. Just send me an email to let me know how I can make the book better.

When you do, you’ll be taken to the ‘Where’s My Teddy?’ product page.

'Where's My Teddy?' Product Page

To add a personalised copy of ‘Where’s My Teddy?’ to your shopping cart, follow these 4 steps:

  1. Click on the dropdown to select your child’s gender.
  2. Type your child’s first name into the field. Make sure the spelling is correct as I’ll design your new book with your child’s name exactly as you write it in that field.
  3. Click the ‘preview’ button if you’d like to see an example of some of the pages with your child’s name. (This is optional.)
  4. When you’re happy you’ve entered the correct details, click the ‘add to cart’ button and your order will be added to the cart.
4 steps to add your personalised copy of 'Where’s My Teddy?' to your shopping cart
4 steps to add your personalised copy of 'Where’s My Teddy?' to your shopping cart

If you would like to purchase a personalised copy of ‘Where’s My Teddy?’ for more than one child, repeat the above steps for each child. When you’re finished, head to the shopping cart page. There you’ll be able to select your preferred shipping method. Click ‘Proceed to checkout’ when you’ve done that.

The K. M. Wade shopping cart page

You’ll then just need to enter the address you wish to ship the book to and choose your preferred payment method. You have the option of choosing PayPal or bank transfer.

  • Bank transfer will let you pay directly from your bank account. If you choose this option, you’ll be provided with my bank account details and I’ll send your order to the printer once I’ve received your payment.
  • PayPal will let you pay using your credit card, bank account or PayPal balance. If you choose this method you’ll be taken to PayPal to process your payment.

Regardless of the payment method you choose, I will never see your sensitive payment details (like your credit card number).

After you’ve submitted your order, this is what will happen:

  1. I’ll get a notification that you’ve placed your order and you’ll get an email confirming your order was placed.
  2. If you paid via PayPal, you’ll receive an email almost immediately that contains the details for downloading your awesome bonuses. If you paid via bank transfer, you’ll get this email when I’ve confirmed I received your payment.
  3. I’ll then use the details you provided to design your book.
  4. When it’s ready, I’ll send the design to the printer and send you an email to say I’ve done that step.
  5. The printer will print the design, bind the book and pop it in the post for delivery to your nominated address.
  6. I’ll keep an eye out to see when your order has shipped and send you another email when it’s on the way. That email will also include a link to some helpful resources that I hope will help you make the most of your new book.
  7. You receive your book and show it to your baby and read it to him or her. And you’ll both start realising the benefits of this lovely addition to your baby’s book collection.
  8. I’ll probably send another email in a few weeks to check you received your order ok and to ask for any feedback you might have on the book or the ordering process.

If you have any questions or issues along the way, please don’t hesitate to send me an email (to webmaster@kmwade.com) or give me a call (on 0439 367 421).

I’m so looking forward to sharing this wonderful and useful book with you to help you solve some of your baby challenges and kickstart Bub’s development.