Content strategy course

Discover the best way to build your brand and consistently grow your business

So you can make more money and have more free time to do what you love

silver quill

New Master your Content Strategy Course makes it straightforward for anyone to craft a content strategy that generates profits and sustainable growth... even if you’re not a marketing expert

The things you offer can make a real difference to the lives of your customers. And if you’re like most business owners, you would love to help as many people as possible and at the same time, generate all the money you need to fulfil your heart’s desires.

But there’s a big problem.

Shoppers today are constantly bombarded with opportunities and ads, so it’s really hard to get a word in edge wise to make sure people know about you and the awesome things you offer.

If you want to stand out from the crowd and bring customers flooding to your door, you need to publish content that gets your business in front of the people you can help and grabs their attention, solves their problems, proves your expertise in a way that appeals to them and efficiently funnels them to your sales messages, which then get them opening their wallets. And if you want customers to keep coming back to you, you need to publish content that ensures they get the most out of their purchases.

Following a comprehensive content strategy will give you the roadmap you need to make that happen.

Unfortunately, even junior content strategists cost an arm and a leg. And if you want top-level advice, you’re looking at tens of thousands of dollars.

Big corporations have the budget for these kinds of expenses. Small businesses don’t. Small business owners are left to muddle along as best they can.

And that’s where the K. M. Wade Master your Content Strategy Course comes in.

It’s designed for people like you… People who want a way to win more sales and grow their business without having to take out a loan to hire an expert content strategist.

The Master your Content Strategy Course is your easy, step-by-step guide to creating effective content strategies that guide you towards even your most ambitious business goals

And because the course breaks down every step of the strategy creation process, it even works if you’ve never created a content strategy before and you have zero marketing training.

In fact, by the time you get to the end of it, you’ll have the skills to create content strategies for all your business-owning friends too!

That’s because this course teaches you how to complete every single part of a content strategy in small, easy-to-understand and implement steps.

Need help conducting SWOT analyses? The course includes step-by-step instructions for that.

Struggling with setting SMART goals? Detailed guidance about that is in the course too.

Overwhelmed by the thought of turning those key bits of info into all the nuggets of gold that need to go into each part of a strategy? This course will lead you through every part of the process, breaking down every piece of the puzzle and showing you how you can put the pieces together to complete your own content strategy puzzle.

Master your Content Strategy Course details

  • What the course covers
  • What you’ll learn
  • Who should do this course
  • Course instructor

  • Building a meaningful mission statement

    So you stay true to yourself

  • Creating useful customer personas

    So you keep your target audience front of mind

  • Analysing the strengths of your business

    So you can make the most of the skills and resources you have

  • Analysing the weaknesses of your business

    So you can overcome those weaknesses

  • Discovering threats to your business

    So you can mitigate risks and prevent disasters that could derail your efforts

  • Developing SMART goals

    So you know what you’re targeting and know what success will look like

  • Choosing content types

    So you devote your efforts to the most appropriate types of content for your business

  • Choosing content platforms

    So you publish content in the places that make the most sense for your business

  • Promoting content

    So more people see and respond to your content, and you get the best return on your content investments

  • Maintaining content

    So you know what’s working and where you can improve

  • Measuring effectiveness

    So you know what’s working and where you can improve

  • And more!

  • How to use content to attract your ideal kind of shopper and convert them into loyal customers

  • The keys to promoting your content so you have the chance to win more customers

  • How to maintain your content so it keeps serving your needs for years to come

  • The keys to repurposing content so you get more ‘bang for your buck’

  • Businesses owners

    Especially sole-traders and solopreneurs, startup founders, small business owners and medium-sized business owners (and it doesn’t matter if you’re B2B, B2C, B2G or something else)

  • Marketers

    Who want to expand the services they offer their clients

  • The founders and leaders

    Of other types of organisations, such as not-for-profits and charities

Meet our leader

Kelly Wade, marketing specialist, K. M. Wade

Dr Kelly Wade

Founder

Hi! I’m a full-funnel marketing specialist based in Australia and the founder of K. M. Wade. I specialise in helping businesses like yours win more sales and generate sustainable growth by crafting strategic marketing assets for your entire sales funnel. My skills span the gamut of research, content writing, copywriting, strategy and education. And when I’m not helping clients, I love spending time outdoors and doing creative activities with my family.

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