Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # K. M. Wade: Research | Content | Copy | Strategy ## Sitemaps [XML Sitemap](https://kmwade.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Virtual CFO vs In-house CFO: What Fast-Growing Businesses Actually Need](https://kmwade.com/virtual-cfo-vs-in-house/): Unsure whether your business needs a virtual CFO or a full-time in-house CFO? Discover the key differences in cost, flexibility, expertise, and scalability so you can choose the right financial leadership model for your growth stage. - [Inspiring and insightful marketing quotes to elevate your SEO strategy](https://kmwade.com/inspiring-marketing-quotes-digital-strategy/): Find insightful marketing quotes from industry pioneers and discover how to use their key messages to improve your strategy and achieve long-term results. - [Unique SEO Titles are Crucial for Small Business Success — Here’s How to Make Them Work for You](https://kmwade.com/unique-seo-titles-for-small-businesses/): Discover how unique SEO titles can help small businesses stand out and rank despite competition from big corporates. - [Are Your Competitors Outpacing You? Harness These Video Trends to Flip the Script](https://kmwade.com/are-your-competitors-outpacing-you-harness-these-video-trends-to-flip-the-script/): Video is a powerful way of connecting with your audience to improve brand awareness and reach. Use these tips to better leverage video content in your business. - [Key Strategies for Success: Lessons from a Top APAC Digital Marketing Agency](https://kmwade.com/top-digital-marketing-strategies-best-marketing-agency-apac/): Discover the top, proven marketing tactics used by award-winning marketing agencies and uncover your roadmap to achieving remarkable results. - [5 Things I Wish I’d Known About SEO When I Built My First Website](https://kmwade.com/seo-tips-for-beginners/): Discover top SEO insights from over a decade of experience for your shortcut to more website traffic and increased revenue. - [How to Craft Search Listing Meta Descriptions That Stand Out](https://kmwade.com/write-meta-descriptions/): Don’t pay for expensive copywriters or slog through mountains of SEO info. Get the skills you need right now — how to write stellar meta descriptions. - [Why Unique SEO Titles Are Your Secret Weapon for Increased Organic Traffic](https://kmwade.com/why-unique-seo-titles-are-important/): Wondering whether you really need to put effort into crafting unique, compelling SEO titles for your website? Here’s why you must. - [SMB’s Guide to Thriving Beyond the Holiday Shopping Season](https://kmwade.com/convert-holiday-shopping-into-long-term-profit/): SMBs, discover research-backed strategies and tips for transforming seasonal and first-time holiday shoppers into loyal, year-round customers. - [UI vs. UX — Their Similarities, Differences, and Website Impacts](https://kmwade.com/ui-vs-ux/): Discover the difference between a good user interface (UI) and a good user experience (UX) and get tips for providing the best of both to your audience. - [The Power of Personalization: Sales Funnels that Connect](https://kmwade.com/personalised-sales-funnel/): If you want to increase your revenue and the ROI you get from your marketing efforts, personalising you sales funnel will be essential. Learn how here. - [5 Ways to Use Live Streaming to Promote Your Business](https://kmwade.com/live-streaming-for-business-promotion/): We all know consumers love video. Be inspired by these 5 ways to achieve your business goals with the aid of live streaming, which is even more popular. - [How To Gain Real Twitter Followers In 2023](https://kmwade.com/increase-twitter-followers/): Grow your Twitter following organically in 2023. Learn to engage, share valuable content, and build a loyal audience for long-term success. - [Small Business Marketing Ideas That Actually Work Today](https://kmwade.com/marketing-tips-small-business/): Discover proven small business marketing strategies. Boost your brand's visibility, attract customers, and accelerate growth with these top tips. - [Keyword Cannibalisation: How to Identify & Quash It](https://kmwade.com/keyword-cannibalisation/): Learn about keyword cannibalisation, its impact on your website, and how to identify and fix it to improve SEO performance, drive traffic, and increase ROI. - [Top Content Types for Every Small Business Sales Funnel](https://kmwade.com/top-content-types-smb-sales-funnel/): From awareness content to referral content and everything in between, here we explore the best types of content for each stage of the sales funnel. - [Top Branding Tips for Small and Medium-sized Businesses](https://kmwade.com/branding-strategy-tips/): To help you create a branding strategy that wins more sales, 46 business branding experts reveal their top branding tips for small businesses - [Content Strategy Success Guide](https://kmwade.com/content-strategy-guide/): Learn to create a content strategy that will help you achieve your business goals with this step-by-step guide to content marketing success - [Why You Need an Integrated Content Strategy](https://kmwade.com/integrated-content-strategy/): An integrated content strategy is a vital part of successful marketing. Learn what this kind of roadmap can do for you. - [How to Use Content Marketing in your Business](https://kmwade.com/content-marketing-guide/): Learn how to use content marketing in your business with this practical guide to an incredibly powerful but often poorly understood tool - [How Does Content Marketing Work?](https://kmwade.com/how-does-content-marketing-work/): How does content marketing work? Click here to learn how it can save you money, promote your business, grow your audience and boost your sales and profits. - [26 Benefits of Content Marketing](https://kmwade.com/content-marketing-benefits/): The benefits of content marketing are many and varied, from increased brand awareness to greater traffic to more sales. This is must-know info for all biz. - [What is Content Marketing? A Jargon-free Explanation](https://kmwade.com/what-is-content-marketing/): Content marketing is an inbound marketing approach that relies on creating, distributing, and promoting engaging content to a well-defined target audience. - [Top 13 Marketing Strategies and Marketing Approaches](https://kmwade.com/best-marketing-strategies/): These top 13 best marketing strategies will help you win more sales and generate sustainable business growth no matter what kind of business you have. - [Myth: 3rd-Party App Posts on Facebook = Less Reach](https://kmwade.com/posting-to-fb-via-third-party-apps-reduces-reach-myth/): Worried posting to Facebook through third-party apps will reduce post reach? It's a myth. Engagement drops are more likely - [When to Post on Social Media](https://kmwade.com/when-to-post-on-social-media/): Want to know the optimal time to publish posts on your social platforms for maximum likes and clicks? This is everything you need to know. - [Google SEO Title and Title Tag Update](https://kmwade.com/google-re-writing-title-tags-seo-update/): The Aug '21 Google title tag update was a rare event that effects everyone online. Here's what you need to know to optimise your SEO titles. - [SEO Keyword Best Practices for Today’s Small Businesses](https://kmwade.com/seo-keywords/): SEO keywords are a core part of search optimisation but they’re mired in confusion. Here’s the latest must-know info to boost your search performance. - [Wade’s Hierarchy of SEO Techniques (SEO Strategy)](https://kmwade.com/seo-strategy-techniques-wades-hierarchy/): SEO strategy is hard to perfect. This hierarchy of SEO needs tells you which SEO techniques to prioritise for better ROI. Read + bookmark now - [Ultimate Guide to SEO Marketing for SMBs](https://kmwade.com/seo-marketing/): SEO marketing increases visitor-to-buyer conversion rates beyond what can be achieved with SEO on its own. Learn to use SEO marketing to grow your profits. - [How long Does it Take to Rank on Page One of Google’s Search Results?](https://kmwade.com/how-long-does-it-take-to-rank-on-google/): How long is it going to take for your new webpages to rank in the top 10 positions in Google’s SERPs? It’s probably longer than you think. Here’s why. - [3 SEO Fallacies Harming Small Businesses](https://kmwade.com/small-business-seo-myths/): SEO can help you compete against big corporations and win more customers and profits — unless you believe these SEO myths. - [What is SEO and Why is it Important?](https://kmwade.com/what-is-seo/): What is SEO? It’s a cost-efficient method of attracting web traffic and boosting profits. But it's not what many people think. Learn the basics here. - [What is Low Website Traffic and Why is it a Problem?](https://kmwade.com/low-website-traffic/): Learn why you should care about low website traffic, so you can level up your online presence and achieve your business goals. - [How to Change Your Site Title in WordPress](https://kmwade.com/how-to-change-site-title-wordpress/): Your website’s title is a vital piece of branding. Here’s how to quickly and easily set or change your site title in WordPress. - [How to Edit a URL Slug in WordPress](https://kmwade.com/edit-url-slug-wordpress-yoast-seo-rank-math/): Learn how to edit a URL slug in Wordpress using Rank Math or Yoast SEO to create more SEO-friendly URLs and boost the ranking of your blog and webpages. - [How to Change a Meta Description in WordPress](https://kmwade.com/change-a-meta-description-in-wordpress-yoast-seo-rank-math/): Want to boost the SEO of your Wordpress blog posts and webpages with meta descriptions? Here’s how to change them using the Yoast SEO or Rank Math plugin. - [How to Change a Title Tag in WordPress](https://kmwade.com/how-to-change-a-title-tag-in-wordpress/): WordPress sends page titles to Google by default. Custom title tags can boost your rankings and click-through rates. Here’s how to change title tags in WP. - [Google Update — Google’s July 2021 Link Spam Update](https://kmwade.com/google-link-spam-update/): Here’s an overview of the Google Link Spam Update and what you need to do to ensure your site isn’t negatively impacted going forward. - [Google Algorithm Update May 2020](https://kmwade.com/google-algorithm-update-may-2020/): Here’s what you need to know about the long-term impacts of Google’s May 2020 Core Update. - [4 Ways to Increase Your Sales Conversion Rate](https://kmwade.com/increase-sales-conversion-rate/): Study reveals 4 ways to quickly, easily and cheaply increase your sales conversion rate. Read this and start increasing your SMB's profits today. - [How to measure content marketing success](https://kmwade.com/measure-content-marketing-success/): How do you measure content marketing success? Don’t just measure vanity metrics. Assess the contribution your content marketing makes to your bottom line. - [What are SMART Goals? Definition + Tips](https://kmwade.com/what-are-smart-goals/): SMART goals are a fantastic tool that can help you efficiently achieve your goals in any area. This is essential reading for anyone who wants a strong biz. - [How to Promote Your Blog on Social Media](https://kmwade.com/promote-blog-social-media/): Increase blog traffic and ROI, and engage with your ideal customers by learning how to promote your blog on social media the right way. - [How to Convert Blog Traffic to Sales](https://kmwade.com/how-to-convert-blog-traffic-to-sales/): Learn how to convert blog traffic into sales by creating transition blog posts that effectively move readers to your sales pages - [How SEO Works to Drive Traffic and Profits](https://kmwade.com/how-seo-works/): Wondering how SEO works and how it could possibly deliver its amazing benefits? This is the real explanation that no one else is talking about. - [The 7 Types of Blog Posts for Better ROI](https://kmwade.com/best-types-of-blog-posts/): Want a revenue-generating blog? Discover the best types of blog posts to boost your search rankings, show your expertise and win more sales - [What is Copy? Content vs. Copy](https://kmwade.com/what-is-copy/): What is copy? Learn the difference between copy and content so you can make use of the properties of both to achieve your goal - [Your Guide to Effective Website SEO in 2023](https://kmwade.com/website-seo/): SEO is vital for all websites in 2023. Learn how to optimise your website for increased search visibility and profits in this detailed website SEO guide. - [What are the SERPs? (Search Engine Results Pages)](https://kmwade.com/what-are-the-serps/): SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search. ## Pages - [Expert Australian Content Marketing Services](https://kmwade.com/content-marketing-services/): Brands that use content marketing 6x their conversions. But don’t waste money on non-native speakers or generic AI content. Choose an Aussie marketing expert. - [Expert Australian SEO Services](https://kmwade.com/australian-seo-services/): You can increase your online visibility and convert more of your website visitors. Don’t waste money on a dodgy SEO agency. Choose an Aussie SEO specialist. - [Customer panel](https://kmwade.com/contact/schedule-a-chat-with-kelly/customer-panel/): Manage your bookings here - [Schedule a chat](https://kmwade.com/contact/schedule-a-chat-with-kelly/): Please choose a date and time that suits your needs from the calendar below. All times are displayed in your local timezone. Upon booking you’ll receive a calendar invitation with the call details. - [About us](https://kmwade.com/about/): K. M. Wade - [K. M. Wade Guest Post Guidelines](https://kmwade.com/contact/guest-post-guidelines/): Share your expertise with our audience and increase awareness of your brand - [Portfolio](https://kmwade.com/portfolio/): See for yourself the quality of K. M. Wade’s services - [Contact](https://kmwade.com/contact/): for all your small business marketing and promotion needs. Get awesome research, copy, content and strategy plus tips and training on how to use it effectively — and it all comes with friendly service. - [Blog](https://kmwade.com/marketing-blog/): Here you’ll find all the marketing strategy, principles, advice, and tips to help you attract your ideal customers and clients, win more sales and customer loyalty, and achieve your goals, so you grow your business sustainably. - [Blog](https://kmwade.com/marketing/) - [Services](https://kmwade.com/services/): Everything you need to attract your ideal customers and convert them into loyal buyers - [Digital Marketing Packages & Content Marketing Packages](https://kmwade.com/services/digital-marketing-packages-content-marketing-packages/): You need quality marketing to bring your products and services to the people and organisations that need them. But we understand you don’t have the massive marketing budget of a major international company. So, we came up with a way to enable you to achieve your marketing goals with a modest budget — our digital marketing packages and content marketing bundles. - [Home Page](https://kmwade.com/): Our digital marketing services will help you: - [Testimonials](https://kmwade.com/about/testimonials/): They love our work. They trust us. - [Privacy Policy](https://kmwade.com/privacy-policy/): K. M. Wade is a small marketing agency run by Dr Kelly Wade. Our website address is: https://kmwade.com, and throughout this privacy policy, it’s referred to as ‘the site’ or ‘the website’. ## Projects - [Cosmos Magazine & QUT Trailblazers Flipbook — Magazine](https://kmwade.com/project/cosmos-magazine-qut-trailblazers-flipbook-magazine/): Authored by Dr Kelly Wade, the Trailblazers is a comprehensive digital and physical publication that showcases the cutting-edge research and educational programs at Queensland University of Technology (QUT). This flipbook, which was published at the back of COSMOS Magazine, is designed to inspire students and professionals alike by highlighting groundbreaking projects across various disciplines, from data science to environmental chemistry. - [Educational Green Turtle Factsheets — Lead magnet](https://kmwade.com/project/educational-green-turtle-factsheets-lead-magnet/): Authored by Dr Kelly Wade, these Green Turtle factsheets form a series of educational materials that highlight the importance of green turtles to our marine ecosystems and the environmental threats they face. These factsheets serve as a powerful tool for raising awareness among young audiences about marine conservation, specifically focusing on the endangered green turtle species. They’re also a valuable tool for teachers always on the hunt for high quality resources. - [Explore Ocean Wonders and Marine Conservation — Article](https://kmwade.com/project/explore-ocean-wonders-and-marine-conservation-article/): Authored by Dr Kelly Wade, Explore Ocean Wonders and Marine Conservation on Earth Day 2024 is a sponsored announcement article published on Cosmos Magazine’s website that celebrates Earth Day by diving into the importance of marine conservation and the incredible wonders of the ocean. This piece, sponsored by WeTransfer, not only educates readers on pressing environmental issues but also inspires action towards preserving our marine ecosystems. - [Andy Hill’s Impact on Medicinal Science — Article](https://kmwade.com/project/andy-hills-impact-on-medicinal-science-article/): Authored by Dr Kelly Wade, Maximising Impact: Professor Andy Hill’s Journey is an insightful sponsored article published on Cosmos Magazine that delves into the significant contributions of Professor Andy Hill to the field of medicinal science. The article, written for Victoria University (VU), highlights Hill's journey from academic researcher to a leader in applied research, showcasing the real-world impact of his work in medicinal science. This project aimed to create awareness among Cosmos’s audience of where VU is heading under Andy Hill’s leadership, thereby attracting enrolments. - [Trailblazing Indigenous scientist — Article](https://kmwade.com/project/trailblazing-indigenous-scientist-article/): Authored by Dr Kelly Wade,  Empowering First Nations youth: Indigenous scientist Dr Katrina Wruck’s inspiring story is an article published on Cosmos Magazine that highlights the contributions of one trailblazing Indigenous scientist to the field of environmental chemistry. The article was sponsored by Queensland University of Technology (QUT) with the primary goals of raising awareness about QUT among a broader audience and driving traffic to their website. As with all sponsored content, a key challenge for this project was to create content that would appeal to both QUT's audience and the readership of Cosmos Magazine, while ensuring the article did not appear overly promotional. - [Master of Data Analytics focus piece — article](https://kmwade.com/project/cosmos-sponsored-article-sample-qut-master-of-data-analytics-article/): Authored by Dr Kelly Wade,  Decoding the Future — The Unstoppable Rise of Data Science is a sponsored article, published in Cosmos Magazine’s digital and print publications, which highlights the many opportunities that await graduates with a masters-level degree in data science. This article was part of the Queensland University of Technology’s (QUT's) Skills for Tomorrow campaign which was designed to increase its HDR enrolments. The goal of this part of the project was to get prospective students excited about the directions their life could take if they gain a data science qualification and position QUT as a premier place to undertake further study that will equip graduates with in-demand, job-ready skills. The article explores several research projects arising from QUT’s Centre for Data Science, showcasing the real-world impacts being made by current and recent QUT data science students. This piece communicates the potential of QUT’s Master of Data Analytics to redefine careers and contribute meaningfully to society, and it far exceeded the brand’s goals for the project. - [1 Braidwood Rd — property listing](https://kmwade.com/project/1-braidwood-rd-property-listing/): The owners of this ’renovator’s delight’ residential property were moving interstate and needed a quick sale to ensure they didn’t have to hire someone to maintain the property in between them moving out and a new owner moving in. Demand for properties in the area was low, so the property listing needed to really stand out and make a strong emotional connection with potential buyers in order to quickly attract and convert a property shopper. So, K. M. Wade crafted bespoke listing copy that was ultimately pivotal in achieving the vendor’s goals. - [Amazing HDR research projects — article](https://kmwade.com/project/amazing-hdr-research-projects-article/): Authored by Dr Kelly Wade, There has never been a more exciting time to pursue a research degree is a sponsored article published on the website of Cosmos Magazine that highlights the vibrancy and impact of pursuing a research degree. This article was part of UNSW's campaign to increase its HDR enrolments. The goal of the project was to excite prospective students about the dynamic research opportunities available and position UNSW as a premier place to undertake post-graduate research. The article covers several diverse research projects relating to topics ranging from quantum computing to environmental challenges. This piece communicates the potential of UNSW’s HDR programs to redefine careers and contribute meaningfully to society and far exceeded the brand’s goals for the project. - [Blended learning — blog post](https://kmwade.com/project/blended-learning-blog-post/): In an insightful article for Instructure, Dr Kelly Wade explores the intricacies and advantages of blended learning, detailing how educators can harness the strengths of both synchronous and asynchronous teaching methods. The article, aimed at empowering educators, delves into the pedagogical strategies enabled by Instructure's Canvas platform, illustrating how they can enrich the learning experience for students and teachers alike. - [Asynchronous learning — blog post](https://kmwade.com/project/asynchronous-learning-blog-post/): Dr Kelly Wade penned a comprehensive guide on asynchronous learning for Instructure, outlining the flexible, non-traditional learning methods that educators and students can leverage for better educational outcomes. This informative blog post elucidates the concept of asynchronous learning, its benefits, and strategies for implementation, all within the context of Instructure's educational framework. - [Comprehensive lead management guide — blog post](https://kmwade.com/project/comprehensive-lead-management-guide-blog-post/): This detailed guide to lead management, authored by Dr Kelly Wade for Salesforce, serves as an invaluable resource for businesses looking to optimise their lead management processes. Dr Wade's expertise is evident as she breaks down complex CRM strategies into actionable steps, ensuring readers gain a full understanding of how to effectively nurture leads from initial contact to conversion. - [Navigating the Cyber Frontier — blog post](https://kmwade.com/project/navigating-the-cyber-frontier-blog-post/): Dr Kelly Wade delves into the evolving landscape of cyber security in an informative piece for the University of Melbourne, guiding readers through the latest strategies to thwart cyber threats. The article equips professionals with the knowledge to bolster their organisation's cyber defenses and offers insight into advancing one's career in this critical field. - [Prohormone-substrate peptide sequence recognition by peptidylglycine α-amidating monooxygenase and its reflection in increased glycolate inhibitor potency — article](https://kmwade.com/project/k-m-wade-article-sample/): This is an article our marketing specialist, Kelly, wrote for the scientific journal Bioorganic & Medicinal Chemistry Letters while completing her PhD. (Note it was published under her maiden name which is Morris). - [Why do Aussies choose to flout medical advice — article](https://kmwade.com/project/why-do-aussies-choose-to-flout-medical-advice-k-m-wade-article-sample/): This is an example of business article written by our marketing specialist, Kelly. - [Why are Australians such coffee connoisseurs — article](https://kmwade.com/project/why-are-australians-such-coffee-connoisseurs-k-m-wade-article-sample/): This is an example of a standard homepage (as opposed to a one-page website).K.M.Wade wrote the copy, did the graphic design work and did all the web design and development. - [Event promotion — social media posts](https://kmwade.com/project/event-promotion-social-media-post-sample/): "Kelly’s social media management was instrumental in achieving our attendance goals" - [Blog post promotion — social media posts](https://kmwade.com/project/social-media-post-sample-blog-post-promotion/): Starting a new business is always hard. Social media is a great way to increase brand awareness and promote your authoritative content. - [3+Months Medium, 2 nipple pack — product description](https://kmwade.com/project/3months-medium-2-nipple-pack-basic-product-description-sample/): This is an example of a basic product description. It was optimised for search engines within the constraints of the existing description format. - [Mini Zoo keeper for a day — product description](https://kmwade.com/project/mini-zoo-keeper-for-a-day-product-description-sample/): This is an example of a basic product description. It was optimised for search engines within the constraints of the existing description format. - [K. M. Wade — website](https://kmwade.com/project/k-m-wade-website-sample/): This is an example of a standard website (as opposed to a one-page website).K.M.Wade wrote the copy, did the graphic design work and did all the web design and development. - [ACT Permaculture festival — media release](https://kmwade.com/project/act-permaculture-festival-media-release-sample/): On behalf of the APC14 Organising Committee: “we would recommend Kelly towards any endeavour.” - [Young Australian Scientists Recognised for Work in Disaster Resilience — media release](https://kmwade.com/project/media-release-sample-3/): The aim of this media release was to promote the government’s investment in STEM and support for scientific research. The more subtle aim was also to celebrate and promote women in STEM. The media release accomplished both aims beautifully. - [Applications open for the 2015 APEC prize for young scientists in disaster resilience — media release](https://kmwade.com/project/media-release-sample/): This media release, written for the Australian Minister for Science, attracted a record number of applications for the annual prize it advertised and was so successful it was used as a template for future years. - [Polarys — sales deck](https://kmwade.com/project/k-m-wade-sales-deck-sample/): This is an example of a complete sales deck. K. M. Wade crafted the copy and developed the design based on the brand’s style guide. - [Vata — website](https://kmwade.com/project/vata-one-page-website-sample/): This is an example one-page website. K. M. Wade wrote the copy and was not involved with the design or web development. - [Nenoos Sydney — website](https://kmwade.com/project/nenoos-sydney-website-copy-sample/): This is an example standard website. K. M. Wade wrote the copy and was not involved with the design or web development. - [Sava Therapies — website](https://kmwade.com/project/sava-therapies-website-sample/): This is an example of a standard website (as opposed to a one-page website).K.M.Wade wrote the copy, did the graphic design work and did all the web design and development. - [Brenteca — website](https://kmwade.com/project/brenteca-website-sample/): This is an example of a standard website (as opposed to a one-page website).K.M.Wade wrote the copy and assisted with the graphic design, web design and development work. - [Free 3-point marketing strategy](https://kmwade.com/project/free-3-point-marketing-strategy-sample/): This is the first mini strategy Kelly prepared when we began offering our free mini strategy service. You’ll find each section of the strategy in a separate tab below. So feel free to peruse the whole thing or skip to the sections that most interest you. - [Nenoos Sydney 12-Month Content Marketing Strategy](https://kmwade.com/project/12-month-strategy/): I have just finished reading your strategy and I must say that you have done a really great job! My thinking is that you deserve every single dollar I paid for it. It is what I had in mind, definitely more developed and structured, plus a few very good ideas I didn’t know they exist or didn’t think about it which add value to the whole thing. Thank you very much!!! - [9+ Months Baby Bottle Bundle — product description](https://kmwade.com/project/9-months-baby-bottle-bundle-product-description/): This is an example of a basic product description. It was optimised for search engines within the constraints of the existing description format. - [Sydney Zoo Meerkat Encounter — product description](https://kmwade.com/project/sydney-zoo-meerkat-encounter-product-description/): This is an example of a basic product description. It was optimised for search engines within the constraints of the existing description format. - [‘Cloud’ Organic Merino Wool Blanket to Solve Sleep Troubles — product description](https://kmwade.com/project/cloud-organic-merino-wool-blanket-to-solve-sleep-troubles-product-description/): Thanks for these new product descriptions, they are so much more engaging! - [Biology T-shirt — product description](https://kmwade.com/project/biology-t-shirt-product-description/): I loved working with Kelly on my product descriptions. Personable, patient and very helpful, she far exceeded my expectations and delivered great results well ahead of schedule. Her rates are very competitive for the value she delivers. I'm already sending her more work! - [Premium Liverpool Coffee Beans — product description](https://kmwade.com/project/premium-product-descriptions-for-premium-and-competitive-products/): This is an example of a premium product description. K. M. Wade wrote the copy and created layout (using the brand’s existing colour scheme etc.). - [Pure® Premium 16/2 OFC Audio Speaker Wire — product description](https://kmwade.com/project/pure-premium-16-2-ofc-audio-speaker-wire/): This is an example of a premium product description. K. M. Wade wrote the copy and created the layout (using the brand’s existing colour scheme etc.). - [SEO keyword research](https://kmwade.com/project/seo-keyword-research-sample/): This is a sample of an SEO keyword research report created for a blog post. It contains all the keyword information needed to write a blog post that’s optimised for search engines. - [SEO Audit](https://kmwade.com/project/seo-audit/): This sample is an example of what you will get when you order an SEO audit. All identifying details about the brand have been removed for privacy reasons. Note the length of your audit will vary depending on how many SEO issues are detected on your site. - [Competitor content research](https://kmwade.com/project/competitor-content-research-sample-2/): This sample is an example of what you will get when you order an analysis of your competitors’ content. Note the sample is truncated for brevity. - [Topic research](https://kmwade.com/project/topic-research-sample/): This sample is an example of what you will get when you order topic research. Note the sample is truncated for brevity. - [Dangerous dogs: A human problem — article](https://kmwade.com/project/law-article-sample/): Originally this article was rejected for publication. After going through a K. M. Wade editing service, it was not only accepted for publication, it was also featured on the front cover of the publication. - [Competitor SEO analysis](https://kmwade.com/project/competitor-seo-analysis-sample/): This sample is an example of what you will get when you order a competitor SEO analysis. All identifying details about the brand have been removed for privacy reasons and we have truncated the sample for brevity. - [Emotional Intelligence Resource Kit — lead magnet](https://kmwade.com/project/emotional-intelligence-resource-kit/): This is an example of a lead magnet that K. M. Wade created from scratch — we wrote the content, designed the cover and did the internal layout and typesetting. - [Email newsletter case study](https://kmwade.com/project/email-newsletter-case-study/): "Awesome work Kelly. Thanks for your dedication and patience working through this. Super excited to get it out there to all new and expectant parents to hopefully better guide them through this process." - [Warm-prospecting email template](https://kmwade.com/project/email-sample/): Below is an example of a warm-prospecting email template. This is the third email in a 3-part email series. All details that could be used to identify the client have been removed for privacy reasons. - [What is Invoice Trading? — blog post](https://kmwade.com/project/what-is-invoice-trading/): This is an example of the most basic type of blog post we offer. Even though it hasn’t specifically been optimised for search engines, it meets the needs of the target audience so well that it brings in 55% of the website’s organic search traffic — more than the website’s home page. - [Baby burping: the why, when and how plus expert tips — blog post](https://kmwade.com/project/baby-burping-the-why-when-and-how-plus-expert-tips/): This is an example of one of the longer SEO-friendly blog post services we offer. This blog post attracts 23% of the parent website’s non-paid search traffic each month — outperforming the brand’s homepage. - [4 Top ways to sterilize baby bottles to keep your little one safe and prolong the life of your bottles — blog post](https://kmwade.com/project/4-top-ways-to-sterilize-baby-bottles-to-keep-your-little-one-safe-and-prolong-the-life-of-your-bottles/): This is an example of one of the longer SEO-friendly blog post services we offer. This blog post attracts 67% of the parent website’s non-paid search traffic each month — outperforming the brand’s homepage. - [Innovative use of protective coatings in a performance-based design environment — blog post](https://kmwade.com/project/innovative-use-of-protective-coatings-in-a-performance-based-design-environment/): This is an example of one of the mid-length SEO-friendly blog post services we offer. Big and small brands alike love our ability to research broadly and then condense that huge amount of information into a compact gift for their readers. - [How To Live Green When Using Meal Delivery Services in 2020 — blog post](https://kmwade.com/project/test-sample/): This is an example of one of the longer SEO-friendly blog post services we offer. The incredible amount of research that goes into crafting blog posts like these provides exceptional value for money.