K. M. Wade — Content strategy agency

Get a bespoke content marketing strategy and grow your business

SEO Canberra. The K. M. Wade silver quill represents the high quality content writing and copywriting services we provide.

Have you ever tried to travel to an unfamiliar location without consulting a map or GPS? No, because that’s a recipe for disaster.

The same can be said for marketing without a strategy.

Yet many small businesses try to cut corners and save money by winging it. And it shows. More than 10% of small businesses cease operating each year and according to the Australian Bureau of Statistics, more than 60% of small businesses close up shop within three years of starting up.

Wouldn’t it be a relief to know what marketing assets you need to produce or commission over the next 6-12 months? A marketing strategy or content marketing strategy can provide that security.

Or maybe you just want to stop stressing about your social media efforts? A social media marketing strategy will give you a solid plan so you’re not forever trying to figure out whether you’re on the right track.

We offer a range of strategy services so you can choose exactly what suits your business. Here’s what you need to know:

  • Why you need strategic guidance
  • Why outsource your strategy
  • Why choose K. M. Wade?
  • Strategy services we offer
  • Know your goals

    So you know what you’re working towards

  • Know how to measure success

    So you know what’s working and when you need to take a new approach

  • Know how your content and copy will work together to achieve your goals

    So you build a cohesive set of marketing assets that contribute to a whole that is greater than the sum of its parts

  • Know what content you need

    So you never waste time on content that’s not going to achieve your business goals

  • Know when you need it

    So you can plan your resources and never miss a date

  • Know who will produce, deploy, promote and update your content

    So everyone on your team knows their responsibilities and you can allocate appropriate resources to hiring extra help when needed

  • Know how you’ll manage your content

    So everyone on your team always knows where to find what they need when they need it

  • Know what platforms to use

    So you’re disseminating content in places where your target audience can find it

Are you a marketing veteran? Do you have years of successful content marketing experience under your belt? Do your inbound marketing campaigns attract large volumes of prequalified organic traffic?Are you already driving tons of exactly the social traffic you need to your website?

If you answered ‘no’, do you have time to learn how to do these things?

If not, it’s time to outsource your strategy creation.

  • Experience
  • Expertise
  • Service
  • Results
  • Industry knowledge

Working with experienced marketing experts means the marketing assets you buy are created by real people (not AI robots) who know what works and what doesn’t — so you get a better return on every dollar you invest.

Kelly has over 10 years of professional writing, research, project management, teaching and business experience, which she leverages on every project she’s involved with. We also work with web developers, graphic designers and other marketing professionals that are great at what they do.

Hiring cheap marketing labour means working with people who don’t know what they’re doing or take dangerous shortcuts. Knowledgeable professionals take the time to do things properly and get good results. We know the proven tools and techniques that actually work. In our case, working with knowledgeable professionals also means you don’t have to go through the hassle and added expense of dealing with 10 different contacts in order to create effective content funnels and marketing assets that efficiently attract prospects and convert them into loyal customers — so that means less hassle and better results.

K. M. Wade specialises in creating well-researched, SEO-friendly, persuasive and engaging marketing assets plus the strategies that guide the creation of such content. Our expertise is in providing the full scope of research, strategy, planning, education, execution and promotion required for successful content marketing that truly drives sales.

But don’t just take our word for it. Kelly holds several certifications that prove her knowledge and expertise:

Certificate demonstrating that Kelly has attained the ClickMinded SEO Specialist certification

This certifies that Kelly knows how to increase traffic to any website as quickly as possible. Ask her about on-page SEO, off-page SEO, SEO titles, meta descriptions, SEO slugs and URLs, and writing for humans first.

Certificate that proves Kelly has passed the HubSpot Academy Content Marketing certification

This certifies that Kelly is fully capable of and skilled in applying the full suite of content marketing methodologies. Ask her about long-term content planning, content creation, content promotion, content analysis and increasing result through growth marketing.

Certificate that proves Kelly has passed the HubSpot Academy Social Media certification

This certifies that Kelly is deemed fully capable of and skilled in applying inbound social media strategy. Ask her about social monitoring, content strategy, social engagement, social media policies and social ROI.

Certificate that proves Kelly has passed the Axelos PRINCE2 Foundation project management certification

Together, PRINCE2 Foundation and Practitioner certify that Kelly has the knowledge and skills required to effectively mange your project. Once we agree on the scope of your project, Kelly can manage it from start to finish. All you need to do is approve the content.

Certificate to prove Kelly has passed the Click Minded Conversion Funnel certification

This certifies that Kelly knows how to efficiently convert web traffic into sales. Ask her about developing robust, conversion-driven content funnels.

Certificate that proves Kelly has passed the HubSpot Academy Inbound marketing certification

This certifies that Kelly is capable of and skilled in applying the inbound methodology. Ask her about developing a flywheel business model that attracts, engages and delights prospects and customers.

Certificate that proves Kelly has passed the HubSpot Academy Email Marketing certification

This certifies that Kelly is deemed fully capable of and skilled in developing and applying robust email marketing strategies. Ask her about segmentation, what makes for a high-performing email, Email design, email deliverability, email marketing metrics, email optimisation and email marketing strategy.

Certificate that proves Kelly has passed the Axelos PRINCE2 Practitioner project management certification

Together, PRINCE2 Foundation and Practitioner certify that Kelly has the knowledge and skills required to effectively mange your project. Once we agree on the scope of your project, Kelly can manage it from start to finish. All you need to do is approve the content.

Many agencies employ smooth talking sales reps to close deals and then palm clients off to someone else once they’ve locked them into a long-term contract. Not so with K. M. Wade. With us, Kelly will be your point of contact for every part of your journey and she’ll always be friendly and helpful.

But more than that, we really want our clients to succeed. So when you work with us, we’ll give you access to our training resources so you can make the most of everything we produce for you. And we can provide you with extra training if you need more help.

New to content marketing or the broader marketing field? Never outsourced work before? No worries. Unlike other content creators, we love working with first timers and we’ll do our best to make sure you love the experience.

A lot of marketing is researching and experimenting with tried-and-true techniques to find what works best for each unique target audience. That means if you want a good return on your investment, it’s vital you work with professionals who actually help their clients get good results. Here are some examples of the results we’ve achieved for our clients:

Website traffic

Within a year, two of the blog posts we created for a client were each attracting more visitors than the business’s homepage and between them were generating 61.6% of the business’s total website traffic.

Email engagement

A recent email series we produced for a client achieved open rates of nearly 3 times the industry average, and click rates of  more than 3 times the industry average. And we achieved this with no unsubscribes.

Successful event

As a result of the social media posts and media releases we delivered for one of our clients, 1200 people attended their inaugural event — that was an attendance rate of 20% more than their target.

Publication success

An article we edited for a law client made the front cover of an industry publication.

If they’re to be successful, your marketing assets need to be crafted to meet the needs of your specific target market or markets. To make that happen, we do detailed research into your audience so we can learn what they like and what problems they need solutions to. We also study your competitors so we can get clues about what works and what doesn’t and then produce marketing assets that are better than those of your competitors and show your target market how you’re better than those competitors. Through this research, we can help you carve out a great niche for your business.

Our team has industry experience that gives us extra insight into several target markets and helps us produce truly awesome content. If we haven’t produced content for your niche before, we’ll revel in the opportunity to do the extra research needed to get to know your industry.

Our industry experience

  • Education
  • Entertainment
  • Finance
  • Parenting, family and baby
  • Cybersecurity, technology and computing
  • Science
  • Sustainable living and gardening
  • Health and wellbeing
  • Creative and digital services
  • Marketing

Kelly has extensive experience in the education sector, having worked and studied at almost every level. She worked as a private academic tutor for nearly 10 years, has been a university practical laboratory demonstrator and has taught ballet and swimming to young children too. She completed TAFE- and university-level qualifications (Certificate IV in Government, Bachelor of Forensic Science (Honours) and PhD (chemistry/biochemistry/biology)). We have also developed a range of marketing assets for clients in the education sector including Nenoos Sydney and Huntersjoy.

Kelly has worked with several prominent brands in the entertainment industry to develop successful marketing assets, including Lenovo and Sydney Zoo.

We’ve developed content for several businesses in the finance sector including InvoiceInterchange and DBS Bank.

Kelly knows this industry well as she’s a mum herself. K. M. Wade has also published three children’s books and created marketing assets for several businesses in these industries including Minbie.

K. M. Wade has access to substantial cybersecurity and programming expertise. We have also created marketing assets for several businesses in this sector including Chubb, Lenovo Polarys and Vata.

Kelly has extensive scientific expertise having completed a Bachelor of Forensic Science (Honours) and a PhD (chemistry/biochemistry/biology). She’s also worked on the Australian government’s international science policies and in what is now called the Australian Space Agency.

Kelly is passionate about sustainable living and is a keen gardener. K. M. Wade has also produced five gardening books and developed marketing assets for several businesses in the industry including Tennessee Wholesale Nursery and Good Earth Landscaping and Maintenance.

Good health and wellbeing are crucial for us all, so we’re always excited to work with businesses in this space. We’ve got extensive contacts in this industry and we’ve created marketing assets for several businesses in the health and wellbeing industry including Yogagrin®, Huntersjoy, Smile Place Dental and MealPrep.

We’ve created marketing assets for several businesses in the creative and digital marketing services sector including In2itive, Canberra Web and Dezine by Mauro.

We’re passionate about helping businesses successfully market what they offer so they can solve the problems their clients face. We’re so good at what we do, other marketing agencies, including TANK New Media and Groupad, have asked us to produce marketing assets for them. And, of course, our own blog demonstrates the kind of services we can offer you if you’re in this industry.

Free sample strategy

Never commissioned a strategy before? Want to experience the benefits of a professional marketing strategy?

For a limited time, you can get a free 3-point marketing strategy, normally valued at $200, to give you an idea of what to expect when you purchase a full strategy.

See for yourself how valuable expert strategic guidance is and start achieving your business goals today. All you have to do is provide sufficient information about your business, goals and challenges to allow us to make informed recommendations. Filling in the questionnaire takes time, but it’s well worth it!

Get in touch now

… and learn how K. M. Wade can help you boost your sales and grow your business. All your contact details will be handled in accordance with the K. M. Wade privacy policy and we’ll get back to you within 2 business days.

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