So you have a website and/or a social media presence. Do you know how effective your activities on these platforms are? Let me tell you how metrics can help you assess the success of your digital marketing activities, saving you valuable time and money.
Successful digital marketing requires a strategy. Find out what an Integrated Content Strategy is and why you definitely need one.
Every social media user eventually wonders when they should be posting on their chosen platforms. Are there better days or times to post? Is it really necessary to post 10 times a day on Twitter? Take a look at this post and you’ll find out as I’ve reviewed at the best available research so you don’t have to.
Many business worry that posting to Facebook through third-party apps will reduce the organic reach of their posts. While this practice can reduce post engagement, it does not directly reduce organic reach.