So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.
If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.
A blog is an important tool for anyone planning to use content marketing to achieve their business goals. But before you can effectively use a blog, you need to be able to answer the question ‘what is a blog?’.
Businesses hiring freelancers for the first time often get a bit of a shock when discussions turn towards rates. But there are very good reasons why freelance rates are seemingly high. And it’s not just the expertise. Whether you’re a business looking to hire a freelancer, a freelancer needing to justify your prices, or a new freelancer trying to establish your rates, this is what you need to know about freelance rates.
Have you spent a lot of time, effort and/or money setting up your website only to be disappointed that you’re not getting the benefits you thought you would? There are a range of reasons why this might be the case but low web traffic is a likely culprit even if it’s only a part of the puzzle.
A common question among business owners is ‘what is copy?’. And most of the time, the follow-up question is ‘how is copy different from content?’. It seems like the answers to both questions should be straightforward but, as with so many things in life, it’s a little complicated.