Business Content Writer, Copywriter and Content Marketing Strategist | Scientist | Gardener
So, you’ve decided your business will be better off if you hire a freelance writer to produce your content. And you’ve learned how to choose a freelance writer that will suit your business. But how do you make the most of the freelance writer or writers that you hire? How do you get the best return on investment? That’s what this blog post is all about.
Continue reading How to work with and get the most out of a freelance writer
So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.
If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.
According to the Content Marketing Institute, content marketing gets three times more leads than paid search advertising. So, if you’re planning to use blogging as a key content marketing tool, you’re definitely off to a great start. But your blog is only going to drive traffic to your website and help boost your sales if you stock it with fantastic content. That’s why I’ve written this whole article about how to write a great blog post.
A blog is an important tool for anyone planning to use content marketing to achieve their business goals. But before you can effectively use a blog, you need to be able to answer the question ‘what is a blog?’.
Businesses hiring freelancers for the first time often get a bit of a shock when discussions turn towards rates. But there are very good reasons why freelance rates are seemingly high. And it’s not just the expertise. Whether you’re a business looking to hire a freelancer, a freelancer needing to justify your prices, or a new freelancer trying to establish your rates, this is what you need to know about freelance rates.
In a recent blog post, I talked about 12 top reasons why your website might have low web traffic. Today I want to help you drive traffic to your website by solving each of those 12 issues.
Continue reading 12 top ways to drive traffic to your website
In a recent blog post, I talked about what low web traffic is and why it can be bad for your business. Today I’m continuing the topic by detailing 12 top causes of low web traffic.
Have you spent a lot of time, effort and/or money setting up your website only to be disappointed that you’re not getting the benefits you thought you would? There are a range of reasons why this might be the case but low web traffic is a likely culprit even if it’s only a part of the puzzle.
Continue reading What is low web traffic and why is it a problem?
A common question among business owners is ‘what is copy?’. And most of the time, the follow-up question is ‘how is copy different from content?’. It seems like the answers to both questions should be straightforward but, as with so many things in life, it’s a little complicated.
Continue reading What’s the difference between copy and content?