Writing for Business
6 Steps to content marketing success
Do you want to use content marketing to save money and achieve your business goals? Learn how with these 6 steps to content marketing success.
Writing for Business
How to measure content marketing success
How to measure content marketing success: don’t just measure vanity metrics. Assess the contribution your content marketing makes to your bottom line
Writing for Business
26 Benefits of content marketing
The benefits of content marketing are many and varied. From increased brand awareness to greater web traffic to more sales, content marketing does it all.
Writing for Business
How does content marketing work?
How does content marketing work? Learn the basics of how content marketing can grow your audience and boost your sales.
Writing for Business
Content strategy vs. content marketing
Content marketing is an approach that increases sales by providing prospects + customers with valuable content. Content strategy defines the ‘how’ of this.
Writing for Business
Top reasons why your brand could benefit from using Instagram Stories as a marketing tool
Instagram stories can be a great marketing tool for a wide variety of businesses. Learn more about the feature and see why its popularity among brands is growing.
Writing for Business
Top 13 marketing strategies and marketing approaches to boost your sales and grow your business
Best marketing strategies: Don’t waste time trialing strategies that don’t work. Check out these top 13 marketing strategies to grow your business
Writing for Business
What is SEO?
SEO (search engine optimisation) is the process of optimising searchable web content so it ranks higher in a search engine’s unpaid search results.
Writing for Business
What is content marketing?
Content marketing is an inbound marketing approach that relies on creating, distributing and promoting engaging content to a well-defined target audience.
Writing for Business
How to work with and get the most out of a freelance writer
If you’re investing in freelancer writing services, you want to get the most out of your fee. Learn how to do just that with these 13 tips.