SEO aims to boost sales by optimising web content so visitors get the best experience and search engines can find and understand it. Learn what SEO is, why you should care and whether you should do it.
Successful digital marketing requires a strategy. Find out what an Integrated Content Strategy is and why you definitely need one.
Get more blog traffic, engage with your ideal customers and boost your blog ROI — learn how to promote your blog on social media the right way in 2020
eCommerce mistakes hurt businesses all over the world, reducing search traffic and sales. Get ahead of your competition by avoiding these common mistakes
A customer acquisition strategy is vital for small businesses that want to generate sustainable growth. If that’s you, you’ll love these tips and ideas
Worried about Google’s BERT update or need to recover from it? Want to benefit from the biggest Google update in 5 years? Here’s what you need to know
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.
Want SEO-friendly, high-converting webpages? Your copy is only half the battle. Make your words pop with these 6 webpage design elements
Can’t decide if you should buy Essential Addons for Elementor? Discover its pros and cons and see a real-life webpage built almost entirely from Essential Addons elements
Learn how to convert blog traffic into sales by creating transition blog posts that effectively move readers to your sales pages
Want to boost the SEO of your Wordpress blog posts and webpages with SEO-friendly URLs? Here’s how to change default URL slugs using the Yoast SEO plugin
Want to boost the SEO of your Wordpress blog posts and webpages with meta descriptions? Here’s how to specify them using the Yoast SEO plugin
Learn how to promote your blog and drive more traffic to your website with these promotion basics.
Need to change the default SEO title of a page or post in Wordpress to improve its SERPs ranking? Here’s how to do it using the Yoast SEO plugin
How long is it going to take for your new webpages to rank in the top 10 positions in Google’s SERPs? It’s probably longer than you think and here’s why.
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
Do you want your blog to nurture your leads and get people ready to buy your product or service? This guide will show you how.
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
Learn the 6 steps required to write an SEO-friendly blog post that attracts potential customers to your website so you’ve got a bigger captive audience to sell to.
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
Content marketing is incredibly powerful but often poorly understood. Learn how to implement content marketing to achieve your business goals.
This post explores the current market freelance writing rates. Read it if you’re not sure how much you should pay a freelance writer or charge for a piece.
There is no doubt that content marketing is popular with 91% of business-to-business marketers and 86% of business-to-consumer marketers use content marketing. Better yet, content marketing is highly effective. According to DemandMetric, content marketing generates 3X the leads created by traditional marketing strategies yet it costs 62% less. And approximately 78% of buyers relied on white papers to make a purchasing decision within the past year.
But getting it right is difficult and time-consuming, especially if you’re not sure how to get started. That’s why I produced this 6-step guiding to content marketing success. If you master these steps, you’ll find content marketing much easier.
Marketing of any kind is all about maintaining or increasing revenue (if you’re a business). When you’re using a marketing strategy like content marketing, where you’re aiming to do this indirectly, it can be tough to measure how effective your marketing efforts are. But you need to measure this so that you know what’s working and how you can optimise your content marketing strategy to get the best results from your content marketing efforts. So today I’m going to give you a primer on how to measure content marketing success.
Content marketing is very popular at the moment and with good reason. Whether you write fantasy novels or run a multi-million dollar financial services corporation, it’s an effective means of marketing products and services to a wide range of audiences. But that’s not the only reason you might choose to use content marketing. There are lots of advantages of and benefits associated with content marketing – here are 26 of them.
Content marketing can seem like a baffling strategy especially if you’re familiar with traditional marketing approaches. But its an incredibly popular approach to marketing and audience building. In fact, 90% of North American business-to-business (B2B) content marketers prioritise their audience’s informational needs over their businesses sales and promotional messages. And 85% of Australian businesses are focussed on building their audience. Content marketing really is an effective way to market any business, so let’s take a look at how content marketing works.
The terms content strategy, content marketing and even content marketing strategy tend to be used interchangeably by a range of professionals and amateurs alike. Yet these are different terms and if you’re planning on delving into the realm of content marketing, either by yourself or with the help of an expert, you’ll make much better headway if you understand the differences between these terms.
Conceived as Facebook’s answer to Snapchat and launched in 2016, Instagram Stories was an instant hit. As at June 2018, it has a daily user base of 400 million. That’s an incredible number for a platform that’s so young. And that large user base coupled with impressive growth is why businesses are increasingly using Instagram Stories to market their products and services, especially to younger audiences. Read on to learn all you need to know to decide whether Instagram Stories should become your newest marketing tool in your social media marketing strategy.
With so many marketing strategies and marketing approaches to choose from, it can be difficult to decide which ones to try. What you need is a list of 13 proven approaches so you can pick a few effective techniques to try. Luckily I produced this blog post then right? 🙂 Read on to learn the basics of 13 top marketing strategies and marketing approaches so you can choose the ones that are most likely to work for your business.
Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.
If you’re investing in freelancer writing services, you want to get the most out of your fee. Learn how to do just that with these 13 tips.
So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.
If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.
How to write a great blog post: Discover 8 steps that will help you learn how to write a great blog post every time you sit down at your computer to blog.
What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.
Freelance rates can seem exorbitant at first but many freelancers are undercharging without realising it and many businesses are getting a really bargain.
Drive traffic to your website with these tips for overcoming the top 12 issues that may be causing you to suffer from low web traffic
Causes of low web traffic: Learn about the top 12 causes of low web traffic that might be harming your business or brand.
Low web traffic: Are you disappointed by your website’s performance? Low web traffic may be one of your issues and it could be affecting your bottom line.
What is copy? The line between content and copy is quite blurry making it difficult to learn the difference between copy and content. Wonder no longer.
Advertising can be an effective means of increasing sales but what if you could cut advertising costs simply by sourcing fantastic content? Check out these ideas for content you can use in every stage of your sales funnel.
Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.
Don’t believe me? Let me explain.
Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.
Every social media user eventually wonders when they should be posting on their chosen platforms. Are there better days or times to post? Is it really necessary to post 10 times a day on Twitter? Take a look at this post and you’ll find out as I’ve reviewed at the best available research so you don’t have to.
Many business worry that posting to Facebook through third-party apps will reduce the organic reach of their posts. While this practice can reduce post engagement, it does not directly reduce organic reach.
