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Writing for Business

The SERPs: A screenshot of a typical first SERP

What are the SERPs?

  • K. M. Wade 
  • 3 min read
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.
SEO spelled out with scrabble tiles

What is SEO?

  • K. M. Wade 
  • 3 min read
SEO (search engine optimisation) is the process of optimising searchable web content so it ranks higher in a search engine’s unpaid search results.

Freelance Writing Rates (free download)

  • K. M. Wade 
  • 5 min read

One of the most difficult things about hiring a freelance writer is knowing how much to pay. On the one hand, you want to make sure you pay enough that you get a quality product. But on the other hand, you don’t want to pay more than you need to. In other words, you want value for money. But you’re much less likely to get that if you don’t know what the average freelance writing rates are and many writers are unwilling to share their rates publicly. Luckily, there are a few posts like this that shed a little light on the issue.

6 Steps to content marketing success: The title is overlaid over a jagged line that ends in an arrow and shows an upward trend

6 Steps to content marketing success

  • K. M. Wade 
  • 13 min read

There is no doubt that content marketing is popular with 91% of business-to-business marketers and 86% of business-to-consumer marketers use content marketing. Better yet, content marketing is highly effective. According to DemandMetric, content marketing generates 3X the leads created by traditional marketing strategies yet it costs 62% less. And approximately 78% of buyers relied on white papers to make a purchasing decision within the past year.

But getting it right is difficult and time-consuming, especially if you’re not sure how to get started. That’s why I produced this 6-step guiding to content marketing success. If you master these steps, you’ll find content marketing much easier.


How to measure content marketing success: This title is laid over an image of a pair of hands pointing to a mobile phone and a sheet of paper full of charts

How to measure content marketing success

  • K. M. Wade 
  • 8 min read

Marketing of any kind is all about maintaining or increasing revenue (if you’re a business). When you’re using a marketing strategy like content marketing, where you’re aiming to do this indirectly, it can be tough to measure how effective your marketing efforts are. But you need to measure this so that you know what’s working and how you can optimise your content marketing strategy to get the best results from your content marketing efforts. So today I’m going to give you a primer on how to measure content marketing success.


26 Benefits of content marketing: that heading sits alongside a photo of scrabble pieces that spell out audience, relevant, target and content

26 Benefits of content marketing

  • K. M. Wade 
  • 7 min read

Content marketing is very popular at the moment and with good reason. Whether you write fantasy novels or run a multi-million dollar financial services corporation, it’s an effective means of marketing products and services to a wide range of audiences. But that’s not the only reason you might choose to use content marketing. There are lots of advantages of and benefits associated with content marketing – here are 26 of them.


How does content marketing work?: A series of three hand drawn images depict a website and other forms of content

How does content marketing work?

  • K. M. Wade 
  • 9 min read

Content marketing can seem like a baffling strategy especially if you’re familiar with traditional marketing approaches. But its an incredibly popular approach to marketing and audience building. In fact, 90% of North American business-to-business (B2B) content marketers prioritise their audience’s informational needs over their businesses sales and promotional messages. And 85% of Australian businesses are focussed on building their audience. Content marketing really is an effective way to market any business, so let’s take a look at how content marketing works.

Content strategy vs. content marketing (title): (img) a chessboard and upwards trending bar chart are shown

Content strategy vs. content marketing

  • K. M. Wade 
  • 3 min read

The terms content strategy, content marketing and even content marketing strategy tend to be used interchangeably by a range of professionals and amateurs alike. Yet these are different terms and if you’re planning on delving into the realm of content marketing, either by yourself or with the help of an expert, you’ll make much better headway if you understand the differences between these terms.


Why Instagram Stories could be a great tool for marketing your business: a black background features that heading text with an orange Instagram logo

Top reasons why your brand could benefit from using Instagram Stories as a marketing tool

  • K. M. Wade 
  • 4 min read

Conceived as Facebook’s answer to Snapchat and launched in 2016, Instagram Stories was an instant hit. As at June 2018, it has a daily user base of 400 million. That’s an incredible number for a platform that’s so young. And that large user base coupled with impressive growth is why businesses are increasingly using Instagram Stories to market their products and services, especially to younger audiences. Read on to learn all you need to know to decide whether Instagram Stories should become your newest marketing tool in your social media marketing strategy.


Top 13 marketing strategies and marketing approaches to boost your sales and grow your business: Pictured is a binder that is open to an upward trending bar chart and a picture indicating how people in a team are working together

Top 13 marketing strategies and marketing approaches to boost your sales and grow your business

  • K. M. Wade 
  • 11 min read

With so many marketing strategies and marketing approaches to choose from, it can be difficult to decide which ones to try. What you need is a list of 13 proven approaches so you can pick a few effective techniques to try. Luckily I produced this blog post then right? 🙂 Read on to learn the basics of 13 top marketing strategies and marketing approaches so you can choose the ones that are most likely to work for your business.


What is content marketing?: A colourful picture laid out a little like a web page includes the article title (What is content marketing?) and three icons ( a typewriter an image and the message sending icon)

What is content marketing?

  • K. M. Wade 
  • 2 min read

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.


How to choose a freelance writer: an image of a barefoot man sitting in a chair in the middle of a dirt road with paper falling all around him and the article title overlaid (How to choose a freelance writer)

How to choose a freelance writer

  • K. M. Wade 
  • 22 min read

So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.


Do you need a freelance writer?: The image features a woman typing on a laptop on her lap and writing on a note pad on the seat she’s sitting on. The text overlay has the blog post title (Do you need a freelance writer?)

Do you need a freelance writer?

If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.


How to write a great blog post: An image of an ornate feather quill with a bottle of ink and the heading of the post next to it (How to write a great blog post)

How to write a great blog post

  • K. M. Wade 
  • 12 min read

According to the Content Marketing Institute, content marketing gets three times more leads than paid search advertising. So, if you’re planning to use blogging as a key content marketing tool, you’re definitely off to a great start. But your blog is only going to drive traffic to your website and help boost your sales if you stock it with fantastic content. That’s why I’ve written this whole article about how to write a great blog post.


What is a blog?: A screenshot of a previous K. M. Wade blog post with a text overlay that says ‘what is a blog?’

What is a blog?

  • K. M. Wade 
  • 3 min read
What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.
Freelance rates: An image with three stacks of coins and plants growing out of them with the text overlay - why are freelancers so expensive?

Why are freelancers so expensive?

  • K. M. Wade 
  • 9 min read

Businesses hiring freelancers for the first time often get a bit of a shock when discussions turn towards rates. But there are very good reasons why freelance rates are seemingly high. And it’s not just the expertise. Whether you’re a business looking to hire a freelancer, a freelancer needing to justify your prices, or a new freelancer trying to establish your rates, this is what you need to know about freelance rates.


Content ideas for every part of your sales funnel

Content for Every Stage of your Sales Funnel

  • K. M. Wade 
  • 13 min read


You’ve probably heard the saying, ‘content is king’ and it really is so very true. Sure, there are many other important aspects of a good marketing strategy but if you don’t have top quality content, your marketing is going to fall flat. But what kinds of content should you produce for your website and social media platforms? Read on for some great ideas.

An old fashioned slide rule symbolises metrics

Digital marketing tools and metrics for beginners part 1 – why you need metrics

  • K. M. Wade 
  • 8 min read


Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.

Don’t believe me? Let me explain.

Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.

Posting to Facebook through third-party apps leads to reduced reach - myth debunked

Posting to Facebook through third-party apps leads to reduced reach – myth debunked

  • K. M. Wade 
  • 8 min read


It’s no secret that the organic reach of posts made to Facebook pages has dramatically declined in recent years. But does posting through third-party apps exacerbate the issue as is commonly believed? The short answer is no, not directly, but there are other things to consider when deciding whether to use a third-party app to populate your Facebook page. Read on to learn more.