Customer acquisition strategy overview for small businesses
A customer acquisition strategy is vital for small businesses that want to generate sustainable growth. If that’s you, you’ll love these tips and ideas
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Writing for Business
How Google’s BERT update will affect small businesses
Worried about Google’s BERT update or need to recover from it? Want to benefit from the biggest Google update in 5 years? Here’s what you need to know
What are the SERPs?
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.
What is SEO?
SEO (search engine optimisation) is the process of optimising searchable web content so it ranks higher in a search engine’s unpaid search results.
6 Webpage design elements to make your copy sing
Want SEO-friendly, high-converting webpages? Your copy is only half the battle. Make your words pop with these 6 webpage design elements
Essential Addons — A WordPress plugin for Elementor with promise
Can’t decide if you should buy Essential Addons for Elementor? Discover its pros and cons and see a real-life webpage built almost entirely from Essential Addons elements
How to move readers from your blog posts to your sales pages to convert blog traffic into sales
Learn how to convert blog traffic into sales by creating transition blog posts that effectively move readers to your sales pages
How to edit your URL slug in WordPress using Yoast SEO
Want to boost the SEO of your Wordpress blog posts and webpages with SEO-friendly URLs? Here’s how to change default URL slugs using the Yoast SEO plugin
How to specify a meta description in WordPress using Yoast SEO
Want to boost the SEO of your Wordpress blog posts and webpages with meta descriptions? Here’s how to specify them using the Yoast SEO plugin
3 Basic ways to promote your WordPress blog
Learn how to promote your blog and drive more traffic to your website with these promotion basics.
How to specify an SEO title or title tag in WordPress using the Yoast SEO plugin
Need to change the default SEO title of a page or post in Wordpress to improve its SERPs ranking? Here’s how to do it using the Yoast SEO plugin
How long does it take to rank on page one of Google’s search results?
How long is it going to take for your new webpages to rank in the top 10 positions in Google’s SERPs? It’s probably longer than you think and here’s why.
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 4/4
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 3/4
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
How to write awesome blog posts that nurture your leads and prime readers to buy your product or service
Do you want your blog to nurture your leads and get people ready to buy your product or service? This guide will show you how.
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 2/4
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
How to write an SEO-friendly blog post that attracts potential customers to your website and generates quality leads
Learn the 6 steps required to write an SEO-friendly blog post that attracts potential customers to your website so you’ve got a bigger captive audience to sell to.
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 1/4
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
A practical guide to using content marketing in your business
Content marketing is incredibly powerful but often poorly understood. Learn how to implement content marketing to achieve your business goals.
Start 2019 the right way – if you’re selling something you need an integrated content strategy
Successful digital marketing requires a strategy. Find out what an Integrated Content Strategy is and why you definitely need one.
Freelance Writing Rates (free download)
One of the most difficult things about hiring a freelance writer is knowing how much to pay. On the one hand, you want to make sure you pay enough that you get a quality product. But on the other hand, you don’t want to pay more than you need to. In other words, you want value for money. But you’re much less likely to get that if you don’t know what the average freelance writing rates are and many writers are unwilling to share their rates publicly. Luckily, there are a few posts like this that shed a little light on the issue.
6 Steps to content marketing success
There is no doubt that content marketing is popular with 91% of business-to-business marketers and 86% of business-to-consumer marketers use content marketing. Better yet, content marketing is highly effective. According to DemandMetric, content marketing generates 3X the leads created by traditional marketing strategies yet it costs 62% less. And approximately 78% of buyers relied on white papers to make a purchasing decision within the past year.
But getting it right is difficult and time-consuming, especially if you’re not sure how to get started. That’s why I produced this 6-step guiding to content marketing success. If you master these steps, you’ll find content marketing much easier.
How to measure content marketing success
Marketing of any kind is all about maintaining or increasing revenue (if you’re a business). When you’re using a marketing strategy like content marketing, where you’re aiming to do this indirectly, it can be tough to measure how effective your marketing efforts are. But you need to measure this so that you know what’s working and how you can optimise your content marketing strategy to get the best results from your content marketing efforts. So today I’m going to give you a primer on how to measure content marketing success.
26 Benefits of content marketing
Content marketing is very popular at the moment and with good reason. Whether you write fantasy novels or run a multi-million dollar financial services corporation, it’s an effective means of marketing products and services to a wide range of audiences. But that’s not the only reason you might choose to use content marketing. There are lots of advantages of and benefits associated with content marketing – here are 26 of them.
How does content marketing work?
Content marketing can seem like a baffling strategy especially if you’re familiar with traditional marketing approaches. But its an incredibly popular approach to marketing and audience building. In fact, 90% of North American business-to-business (B2B) content marketers prioritise their audience’s informational needs over their businesses sales and promotional messages. And 85% of Australian businesses are focussed on building their audience. Content marketing really is an effective way to market any business, so let’s take a look at how content marketing works.
Content strategy vs. content marketing
The terms content strategy, content marketing and even content marketing strategy tend to be used interchangeably by a range of professionals and amateurs alike. Yet these are different terms and if you’re planning on delving into the realm of content marketing, either by yourself or with the help of an expert, you’ll make much better headway if you understand the differences between these terms.
Top reasons why your brand could benefit from using Instagram Stories as a marketing tool
Conceived as Facebook’s answer to Snapchat and launched in 2016, Instagram Stories was an instant hit. As at June 2018, it has a daily user base of 400 million. That’s an incredible number for a platform that’s so young. And that large user base coupled with impressive growth is why businesses are increasingly using Instagram Stories to market their products and services, especially to younger audiences. Read on to learn all you need to know to decide whether Instagram Stories should become your newest marketing tool in your social media marketing strategy.
Top 13 marketing strategies and marketing approaches to boost your sales and grow your business
With so many marketing strategies and marketing approaches to choose from, it can be difficult to decide which ones to try. What you need is a list of 13 proven approaches so you can pick a few effective techniques to try. Luckily I produced this blog post then right? 🙂 Read on to learn the basics of 13 top marketing strategies and marketing approaches so you can choose the ones that are most likely to work for your business.
What is content marketing?
Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.
How to work with and get the most out of a freelance writer
If you’re investing in freelancer writing services, you want to get the most out of your fee. Learn how to do just that with these 13 tips.
How to choose a freelance writer
So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.
Do you need a freelance writer?
If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.
How to write a great blog post
According to the Content Marketing Institute, content marketing gets three times more leads than paid search advertising. So, if you’re planning to use blogging as a key content marketing tool, you’re definitely off to a great start. But your blog is only going to drive traffic to your website and help boost your sales if you stock it with fantastic content. That’s why I’ve written this whole article about how to write a great blog post.
What is a blog?
What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.
Why are freelancers so expensive?
Businesses hiring freelancers for the first time often get a bit of a shock when discussions turn towards rates. But there are very good reasons why freelance rates are seemingly high. And it’s not just the expertise. Whether you’re a business looking to hire a freelancer, a freelancer needing to justify your prices, or a new freelancer trying to establish your rates, this is what you need to know about freelance rates.
12 top ways to drive traffic to your website
In a recent blog post, I talked about 12 top reasons why your website might have low web traffic. Today I want to help you drive traffic to your website by solving each of those 12 issues.
The top 12 causes of low web traffic
In a recent blog post, I talked about what low web traffic is and why it can be bad for your business. Today I’m continuing the topic by detailing 12 top causes of low web traffic.
What is low web traffic and why is it a problem?
Have you spent a lot of time, effort and/or money setting up your website only to be disappointed that you’re not getting the benefits you thought you would? There are a range of reasons why this might be the case but low web traffic is a likely culprit even if it’s only a part of the puzzle.
What’s the difference between copy and content?
A common question among business owners is ‘what is copy?’. And most of the time, the follow-up question is ‘how is copy different from content?’. It seems like the answers to both questions should be straightforward but, as with so many things in life, it’s a little complicated.
Content for Every Stage of your Sales Funnel
You’ve probably heard the saying, ‘content is king’ and it really is so very true. Sure, there are many other important aspects of a good marketing strategy but if you don’t have top quality content, your marketing is going to fall flat. But what kinds of content should you produce for your website and social media platforms? Read on for some great ideas.
Digital marketing tools and metrics for beginners part 1 – why you need metrics
Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.
Don’t believe me? Let me explain.
Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.
2018 Social Media Posting Starter Guide
It’s that, seemingly, age-old question – when should I be posting on my social media pages? Which days of the week? Which times? And most importantly, how often? Well, I’ve looked at research done or analysed by 11 experts in the field (links at the end of this post) to come up with some comprehensive advice.
Posting to Facebook through third-party apps leads to reduced reach – myth debunked
It’s no secret that the organic reach of posts made to Facebook pages has dramatically declined in recent years. But does posting through third-party apps exacerbate the issue as is commonly believed? The short answer is no, not directly, but there are other things to consider when deciding whether to use a third-party app to populate your Facebook page. Read on to learn more.