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Writing for Business

Marketing tips to help you win more sales and generate SUSTAINABLE growth — rank, engage, show expertise, convert, inspire loyalty and encourage advocacy

The SERPs: A screenshot of a typical first SERP

What are the SERPs?

  • K. M. Wade 
  • 3 min read

SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.

Freelance Writing Rates (free download)

  • K. M. Wade 
  • 4 min read

This post explores the current market freelance writing rates. Read it if you’re not sure how much you should pay a freelance writer or charge for a piece.

6 Steps to content marketing success: The title is overlaid over a jagged line that ends in an arrow and shows an upward trend

6 Steps to content marketing success

  • K. M. Wade 
  • 13 min read

There is no doubt that content marketing is popular with 91% of business-to-business marketers and 86% of business-to-consumer marketers use content marketing. Better yet, content marketing is highly effective. According to DemandMetric, content marketing generates 3X the leads created by traditional marketing strategies yet it costs 62% less. And approximately 78% of buyers relied on white papers to make a purchasing decision within the past year.

But getting it right is difficult and time-consuming, especially if you’re not sure how to get started. That’s why I produced this 6-step guiding to content marketing success. If you master these steps, you’ll find content marketing much easier.


How to measure content marketing success: This title is laid over an image of a pair of hands pointing to a mobile phone and a sheet of paper full of charts

How to measure content marketing success

  • K. M. Wade 
  • 8 min read

Marketing of any kind is all about maintaining or increasing revenue (if you’re a business). When you’re using a marketing strategy like content marketing, where you’re aiming to do this indirectly, it can be tough to measure how effective your marketing efforts are. But you need to measure this so that you know what’s working and how you can optimise your content marketing strategy to get the best results from your content marketing efforts. So today I’m going to give you a primer on how to measure content marketing success.


26 Benefits of content marketing: that heading sits alongside a photo of scrabble pieces that spell out audience, relevant, target and content

26 Benefits of content marketing

  • K. M. Wade 
  • 7 min read

Content marketing is very popular at the moment and with good reason. Whether you write fantasy novels or run a multi-million dollar financial services corporation, it’s an effective means of marketing products and services to a wide range of audiences. But that’s not the only reason you might choose to use content marketing. There are lots of advantages of and benefits associated with content marketing – here are 26 of them.


How does content marketing work?: A series of three hand drawn images depict a website and other forms of content

How does content marketing work?

  • K. M. Wade 
  • 9 min read

Content marketing can seem like a baffling strategy especially if you’re familiar with traditional marketing approaches. But its an incredibly popular approach to marketing and audience building. In fact, 90% of North American business-to-business (B2B) content marketers prioritise their audience’s informational needs over their businesses sales and promotional messages. And 85% of Australian businesses are focussed on building their audience. Content marketing really is an effective way to market any business, so let’s take a look at how content marketing works.

Content strategy vs. content marketing (title): (img) a chessboard and upwards trending bar chart are shown

Content strategy vs. content marketing

  • K. M. Wade 
  • 3 min read

The terms content strategy, content marketing and even content marketing strategy tend to be used interchangeably by a range of professionals and amateurs alike. Yet these are different terms and if you’re planning on delving into the realm of content marketing, either by yourself or with the help of an expert, you’ll make much better headway if you understand the differences between these terms.


Top 13 marketing strategies and marketing approaches to boost your sales and grow your business: Pictured is a binder that is open to an upward trending bar chart and a picture indicating how people in a team are working together

Top 13 marketing strategies and marketing approaches to boost your sales and grow your business

  • K. M. Wade 
  • 11 min read

With so many marketing strategies and marketing approaches to choose from, it can be difficult to decide which ones to try. What you need is a list of 13 proven approaches so you can pick a few effective techniques to try. Luckily I produced this blog post then right? 🙂 Read on to learn the basics of 13 top marketing strategies and marketing approaches so you can choose the ones that are most likely to work for your business.


What is content marketing?: A colourful picture laid out a little like a web page includes the article title (What is content marketing?) and three icons ( a typewriter an image and the message sending icon)

What is content marketing?

  • K. M. Wade 
  • 2 min read

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.


How to choose a freelance writer: an image of a barefoot man sitting in a chair in the middle of a dirt road with paper falling all around him and the article title overlaid (How to choose a freelance writer)

How to choose a freelance writer

  • K. M. Wade 
  • 22 min read

So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.


Do you need a freelance writer?: The image features a woman typing on a laptop on her lap and writing on a note pad on the seat she’s sitting on. The text overlay has the blog post title (Do you need a freelance writer?)

Do you need a freelance writer?

If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.


People celebrating overlaid with the text: how to write a great blog post that provides value and ranks well — includes the K. M. Wade SEO rank icon

How to write a great blog post

  • K. M. Wade 
  • 12 min read

How to write a great blog post: Discover 8 steps that will help you learn how to write a great blog post every time you sit down at your computer to blog.

What is a blog?: A screenshot of a previous K. M. Wade blog post with a text overlay that says ‘what is a blog?’

What is a blog?

  • K. M. Wade 
  • 4 min read

What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.

Freelance rates: An image with three stacks of coins and plants growing out of them with the text overlay - why are freelancers so expensive?

Why are freelancers so expensive?

  • K. M. Wade 
  • 9 min read

Freelance rates can seem exorbitant at first but many freelancers are undercharging without realising it and many businesses are getting a really bargain.

Content ideas for every part of your sales funnel

Content for Every Stage of your Sales Funnel

  • K. M. Wade 
  • 13 min read

Advertising can be an effective means of increasing sales but what if you could cut advertising costs simply by sourcing fantastic content? Check out these ideas for content you can use in every stage of your sales funnel.

An old fashioned slide rule symbolises metrics

Digital marketing tools and metrics for beginners part 1 – why you need metrics

  • K. M. Wade 
  • 8 min read

Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.

Don’t believe me? Let me explain.

Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.

Social media posting guide

2018 Social Media Posting Starter Guide

  • K. M. Wade 
  • 15 min read

Every social media user eventually wonders when they should be posting on their chosen platforms. Are there better days or times to post? Is it really necessary to post 10 times a day on Twitter? Take a look at this post and you’ll find out as I’ve reviewed at the best available research so you don’t have to.