Writing for Business
What is SEO?
SEO (search engine optimisation) is the process of optimising searchable web content so it ranks higher in a search engine’s unpaid search results.
Writing for Business
6 Webpage design elements to make your copy sing
Want SEO-friendly, high-converting webpages? Your copy is only half the battle. Make your words pop with these 6 webpage design elements
Writing for Business
Essential Addons — A WordPress plugin for Elementor with promise
Can’t decide if you should buy Essential Addons for Elementor? Discover its pros and cons and see a real-life webpage built almost entirely from Essential Addons elements
Writing for Business
How to move readers from your blog posts to your sales pages to convert blog traffic into sales
Learn how to convert blog traffic into sales by creating transition blog posts that effectively move readers to your sales pages
Writing for Business
How to edit your URL slug in WordPress using Yoast SEO
Want to boost the SEO of your Wordpress blog posts and webpages with SEO-friendly URLs? Here’s how to change default URL slugs using the Yoast SEO plugin
Writing for Business
What are the SERPs?
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.
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How to specify a meta description in WordPress using Yoast SEO
Want to boost the SEO of your Wordpress blog posts and webpages with meta descriptions? Here’s how to specify them using the Yoast SEO plugin
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3 Basic ways to promote your WordPress blog
Learn how to promote your blog and drive more traffic to your website with these promotion basics.
Writing for Business
How to specify an SEO title or title tag in WordPress using the Yoast SEO plugin
Need to change the default SEO title of a page or post in Wordpress to improve its SERPs ranking? Here’s how to do it using the Yoast SEO plugin
Writing for Business
How long does it take to rank on page one of Google’s search results?
How long is it going to take for your new webpages to rank in the top 10 positions in Google’s SERPs? It’s probably longer than you think and here’s why.
Writing for Business
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 4/4
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
Writing for Business
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 3/4
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
Writing for Business
How to write awesome blog posts that nurture your leads and prime readers to buy your product or service
Do you want your blog to nurture your leads and get people ready to buy your product or service? This guide will show you how.
Writing for Business
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 2/4
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
Writing for Business
How to write an SEO-friendly blog post that attracts potential customers to your website and generates quality leads
Learn the 6 steps required to write an SEO-friendly blog post that attracts potential customers to your website so you’ve got a bigger captive audience to sell to.
Writing for Business
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 1/4
Learn how to set up a targeted content marketing series to attract new readers and sell more books.
Writing for Business
A practical guide to using content marketing in your business
Content marketing is incredibly powerful but often poorly understood. Learn how to implement content marketing to achieve your business goals.
Writing for Business
Freelance Writing Rates (free download)
This post explores the current market freelance writing rates. Read it if you’re not sure how much you should pay a freelance writer or charge for a piece.
Writing for Business
6 Steps to content marketing success
Do you want to use content marketing to save money and achieve your business goals? Learn how with these 6 steps to content marketing success.
Writing for Business
How to measure content marketing success
How to measure content marketing success: don’t just measure vanity metrics. Assess the contribution your content marketing makes to your bottom line
Writing for Business
26 Benefits of content marketing
The benefits of content marketing are many and varied. From increased brand awareness to greater web traffic to more sales, content marketing does it all.
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How does content marketing work?
How does content marketing work? Learn the basics of how content marketing can grow your audience and boost your sales.
Writing for Business
Content strategy vs. content marketing
Content marketing is an approach that increases sales by providing prospects + customers with valuable content. Content strategy defines the ‘how’ of this.
Writing for Business
Top reasons why your brand could benefit from using Instagram Stories as a marketing tool
Instagram stories can be a great marketing tool for a wide variety of businesses. Learn more about the feature and see why its popularity among brands is growing.
Writing for Business
Top 13 marketing strategies and marketing approaches to boost your sales and grow your business
Best marketing strategies: Don’t waste time trialing strategies that don’t work. Check out these top 13 marketing strategies to grow your business
Writing for Business
What is content marketing?
Content marketing is an inbound marketing approach that relies on creating, distributing and promoting engaging content to a well-defined target audience.
Writing for Business
How to work with and get the most out of a freelance writer
If you’re investing in freelancer writing services, you want to get the most out of your fee. Learn how to do just that with these 13 tips.
Writing for Business
How to choose a freelance writer
Learn how to choose a freelance writer so you can hire the best help for your business. Understand what to look for and learn to ask the right questions.
Writing for Business
Do you need a freelance writer?
Do you need a freelance writer? This article will help you choose between DIY & outsourcing + permanent & freelance writing.
Writing for Business
How to write a great blog post
How to write a great blog post: Discover 8 steps that will help you learn how to write a great blog post every time you sit down at your computer to blog.
Writing for Business
What is a blog?
What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.
Writing for Business
Why are freelancers so expensive?
Freelance rates can seem exorbitant at first but many freelancers are undercharging without realising it and many businesses are getting a really bargain.
Writing for Business
12 top ways to drive traffic to your website
Drive traffic to your website with these tips for overcoming the top 12 issues that may be causing you to suffer from low web traffic
Writing for Business
The top 12 causes of low web traffic
Causes of low web traffic: Learn about the top 12 causes of low web traffic that might be harming your business or brand.
Writing for Business
What is low web traffic and why is it a problem?
Low web traffic: Are you disappointed by your website’s performance? Low web traffic may be one of your issues and it could be affecting your bottom line.
Writing for Business
What’s the difference between copy and content?
What is copy? The line between content and copy is quite blurry making it difficult to learn the difference between copy and content. Wonder no longer.
Writing for Business
Content for Every Stage of your Sales Funnel
Advertising can be an effective means of increasing sales but what if you could cut advertising costs simply by sourcing fantastic content? Check out these ideas for content you can use in every stage of your sales funnel.
Writing for Business
Digital marketing tools and metrics for beginners part 1 – why you need metrics
So you have a website and/or a social media presence. Do you know how effective your activities on these platforms are? Let me tell you how metrics can help you assess the success of your digital marketing activities, saving you valuable time and money.
Writing for Business
Start 2019 the right way – if you’re selling something you need an integrated content strategy
Successful digital marketing requires a strategy. Find out what an Integrated Content Strategy is and why you definitely need one.
Writing for Business
2018 Social Media Posting Starter Guide
Every social media user eventually wonders when they should be posting on their chosen platforms. Are there better days or times to post? Is it really necessary to post 10 times a day on Twitter? Take a look at this post and you’ll find out as I’ve reviewed at the best available research so you don’t have to.
Writing for Business
Posting to Facebook through third-party apps leads to reduced reach – myth debunked
Many business worry that posting to Facebook through third-party apps will reduce the organic reach of their posts. While this practice can reduce post engagement, it does not directly reduce organic reach.