K. M. Wade
Kelly is a marketing strategist and author at K. M. Wade. She performs research and crafts content, copy and strategy to help businesses win more sales and generate sustainable growth. Kelly has 10 years of professional writing experience across a range of industries. She specialises in creating well-researched, SEO-friendly, persuasive and engaging marketing assets and the strategies that guide the creation of such content. Her expertise is in providing the full scope of research, strategy, planning, education, execution and promotion required for successful content marketing. She love helping businesses achieve their goals and make a positive impact on the lives of their customers and clients. She’s also a scientist, gardening enthusiast, mother and author of several gardening and children’s books.
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 4/4
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 3/4
How to write awesome blog posts that nurture your leads and prime readers to buy your product or service
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 2/4
How to write an SEO-friendly blog post that attracts potential customers to your website and generates quality leads
Case study: A practical guide for authors who want to use content marketing to build their audience and sell their book — Part 1/4
Research reveals a low-emissions use for coal that’s set to revolutionise the roofing and coal industries
One of the most difficult things about hiring a freelance writer is knowing how much to pay. On the one hand, you want to make sure you pay enough that you get a quality product. But on the other hand, you don’t want to pay more than you need to. In other words, you want value for money. But you’re much less likely to get that if you don’t know what the average freelance writing rates are and many writers are unwilling to share their rates publicly. Luckily, there are a few posts like this that shed a little light on the issue.
There is no doubt that content marketing is popular with 91% of business-to-business marketers and 86% of business-to-consumer marketers use content marketing. Better yet, content marketing is highly effective. According to DemandMetric, content marketing generates 3X the leads created by traditional marketing strategies yet it costs 62% less. And approximately 78% of buyers relied on white papers to make a purchasing decision within the past year.
But getting it right is difficult and time-consuming, especially if you’re not sure how to get started. That’s why I produced this 6-step guiding to content marketing success. If you master these steps, you’ll find content marketing much easier.
Marketing of any kind is all about maintaining or increasing revenue (if you’re a business). When you’re using a marketing strategy like content marketing, where you’re aiming to do this indirectly, it can be tough to measure how effective your marketing efforts are. But you need to measure this so that you know what’s working and how you can optimise your content marketing strategy to get the best results from your content marketing efforts. So today I’m going to give you a primer on how to measure content marketing success.
Content marketing is very popular at the moment and with good reason. Whether you write fantasy novels or run a multi-million dollar financial services corporation, it’s an effective means of marketing products and services to a wide range of audiences. But that’s not the only reason you might choose to use content marketing. There are lots of advantages of and benefits associated with content marketing – here are 26 of them.
Content marketing can seem like a baffling strategy especially if you’re familiar with traditional marketing approaches. But its an incredibly popular approach to marketing and audience building. In fact, 90% of North American business-to-business (B2B) content marketers prioritise their audience’s informational needs over their businesses sales and promotional messages. And 85% of Australian businesses are focussed on building their audience. Content marketing really is an effective way to market any business, so let’s take a look at how content marketing works.
The terms content strategy, content marketing and even content marketing strategy tend to be used interchangeably by a range of professionals and amateurs alike. Yet these are different terms and if you’re planning on delving into the realm of content marketing, either by yourself or with the help of an expert, you’ll make much better headway if you understand the differences between these terms.
Conceived as Facebook’s answer to Snapchat and launched in 2016, Instagram Stories was an instant hit. As at June 2018, it has a daily user base of 400 million. That’s an incredible number for a platform that’s so young. And that large user base coupled with impressive growth is why businesses are increasingly using Instagram Stories to market their products and services, especially to younger audiences. Read on to learn all you need to know to decide whether Instagram Stories should become your newest marketing tool in your social media marketing strategy.
With so many marketing strategies and marketing approaches to choose from, it can be difficult to decide which ones to try. What you need is a list of 13 proven approaches so you can pick a few effective techniques to try. Luckily I produced this blog post then right? 🙂 Read on to learn the basics of 13 top marketing strategies and marketing approaches so you can choose the ones that are most likely to work for your business.
Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.
So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.
If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.
Reading out loud to your child is one of the best things you can do in preparation for school and to help him or her develop a love of learning and strong language skills. If your baby is 6 months old or younger, you can boost the benefits of reading out loud to Bub by choosing black and white baby books as young babies and newborns respond best to high-contrast black and white images.
According to the Content Marketing Institute, content marketing gets three times more leads than paid search advertising. So, if you’re planning to use blogging as a key content marketing tool, you’re definitely off to a great start. But your blog is only going to drive traffic to your website and help boost your sales if you stock it with fantastic content. That’s why I’ve written this whole article about how to write a great blog post.
Businesses hiring freelancers for the first time often get a bit of a shock when discussions turn towards rates. But there are very good reasons why freelance rates are seemingly high. And it’s not just the expertise. Whether you’re a business looking to hire a freelancer, a freelancer needing to justify your prices, or a new freelancer trying to establish your rates, this is what you need to know about freelance rates.
In a recent blog post, I talked about 12 top reasons why your website might have low web traffic. Today I want to help you drive traffic to your website by solving each of those 12 issues.
Have you spent a lot of time, effort and/or money setting up your website only to be disappointed that you’re not getting the benefits you thought you would? There are a range of reasons why this might be the case but low web traffic is a likely culprit even if it’s only a part of the puzzle.
A common question among business owners is ‘what is copy?’. And most of the time, the follow-up question is ‘how is copy different from content?’. It seems like the answers to both questions should be straightforward but, as with so many things in life, it’s a little complicated.
Buying your first pram or stroller can be daunting because you just don’t know what features you might want or need. In this post, I’ll help you learn the key things to look out for when shopping for your first pram and help you make that all-important buying decision even when you haven’t got much, or any, experience to rely on.
I’ve broken this post down into subsections so you can easily find what you’re looking for but I recommend you start at the beginning and then just skip sections that aren’t relevant to you. I say this because I’ve structured the article with the really key decision points up front. If you don’t make those decisions first, you may end up choosing a pram or narrowing down your choices to models that actually don’t meet your needs.
The terms pram and stroller are so often misunderstood that choosing between the two can become really difficult. And when you just want to get the right mode of transport for your family, this is a difficulty you just don’t need. So, today I’m sharing everything you need to know in order to decide whether you’re going to get a pram, stroller or both for your family.
You’ve probably heard the saying, ‘content is king’ and it really is so very true. Sure, there are many other important aspects of a good marketing strategy but if you don’t have top quality content, your marketing is going to fall flat. But what kinds of content should you produce for your website and social media platforms? Read on for some great ideas.
After talking to some other mothers on Facebook one day, I became interested in learning about the shared reading practices of Australian families. I wanted to know who reads out loud to Aussie kids, how long our children are being read out loud to, whether shared reading is decreasing and what would encourage families to do more shared reading. I found some data but not a great deal and there were some issues with some of what I did find so I decided to do my own little study and publish the results on my blog so that others could learn from it.
In a survey I recently conducted, one of the most common reasons why parents and carers didn’t read out loud to their children more was because either they or their children didn’t have enough time. Given how important it is to read out loud to children, I thought I’d share some tips on how to build more shared reading into your daily routine.
When you go to pretty much any baby shop, you’ll find a wide selection of toys and nursery goods. Most of these will be either brightly coloured or styled according to the latest trends in pastel colours for babies. What you usually won’t find is a large variety of black and white baby gear. The thing is though, black and white is best for newborn sight and here’s some proof.
Just because your child can read independently doesn’t mean you should stop reading out loud to them
A survey by Scholastic (Australian Kids and Family Reading Report) found that 20% of parents stopped reading to their children before they turned nine. Yet 36% of children aged 6-11 whose parents had stopped reading to them wished their parents hadn’t stopped.
Reading out loud is incredibly important for kids so ceasing the practice isn’t just a disappointment. It can also have ramifications for their literacy.
In a recent post, I talked about the many benefits of reading out loud to your child (or a child you care for). Many parents and carers wonder though when they should start reading to their young charges. The short answer is as soon as possible after birth, if not before. Read on to learn enough to decide when you will start reading to the little one in your life.
Reading out loud is one of the best things you can do for your child (or any child you care for). Regularly sharing stories with your child is critical for helping him/her to develop strong literacy skills, a good vocabulary and a lively imagination (Melbourne Child Psychology & School Psychology Services). I think you’ll agree that most of us expect these sorts of benefits from reading but there are a wide variety of other benefits that are more unexpected, such as social-emotional skills. If you need some motivation to make reading out loud to your child a regular event, check out the benefits below.
There is a lot of conflicting information about whether or not pesticides are dangerous so it is no surprise that I get asked this question fairly frequently. I’d love to give a yes or no answer but the truth is, it varies depending on the pesticide in question and how you define ‘dangerous’. If you’ve ever wondered whether pesticides are dangerous, the following information should give you the information you need to answer the question for the specific pesticides you’re interested in.
Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.
Don’t believe me? Let me explain.
Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.
All gardeners want to ensure their plants get the water they need but many of us worry about whether we have the optimal irrigation schedule. The best frequency at which you should water your garden is fairly uncontroversial, though it does depend on the plants you are growing and what stage they are at so it can be quite complicated to figure out. The time of day at which you should water your garden however, is a hotly contested topic and experienced gardeners often wonder this almost as frequently as beginner gardeners. I advocate for watering in the morning and I think you’ll agree that my reasoning and advice is sound.
It’s that, seemingly, age-old question – when should I be posting on my social media pages? Which days of the week? Which times? And most importantly, how often? Well, I’ve looked at research done or analysed by 11 experts in the field (links at the end of this post) to come up with some comprehensive advice.
It’s no secret that the organic reach of posts made to Facebook pages has dramatically declined in recent years. But does posting through third-party apps exacerbate the issue as is commonly believed? The short answer is no, not directly, but there are other things to consider when deciding whether to use a third-party app to populate your Facebook page. Read on to learn more.
I’ve heard it said that nappy changing time is a ‘special time of bonding’ with your baby ‘full of happy songs and cherished routines like pretend toe eating’ (am I the only one who had never previously considered pretending to eat my baby’s toes?). And sure, you do get some one-on-one time with Bub. However, given the difficulties many parents face with feelings of inadequacy when all they see on social media is photo after photos of 100% together parents with their perfect little angels, I thought today I’d do a fun post about one of the not so fun moments in the life of a parent. So if you’ve ever had a disaster nappy change (and seriously, we all have, regardless of what people show on social media) hopefully you’ll find this at least a little amusing – and maybe comforting on those days where it feels like everything is going wrong. And for those expectant parents, here’s a sneak peak of what you’re in for!
Plastic waste is everywhere. It is clogging our landfills and poisoning our marine environments. In fact, the United Nations has deemed ocean plastic to be a “planetary crisis”. Thankfully Full Cycle Bioplastics has developed an innovative solution that is a real game changer.
Death’s Mistress by Terry Goodkind
3 out of 5 stars
Let me start by saying I love Terry Goodkind’s writing – well some of it anyway. I love his Sword of Truth series to bits and have read many of the books more than 10 times each. In fact, those books have been a key inspiration for my first fantasy novel (in progress). I believe I have read every book he’s written, including Nest (a thriller) and The Law of Nines (set in ‘our world’), indeed I own all but Death’s Mistress which I borrowed from the library, but unfortunately I’ve been really disappointed with his last few novels and Death’s Mistress is sadly no different. I’m even glad I didn’t take the leap and buy it (though I do actually feel guilty for not supporting one of my favourite authors in that way).
On 3 October 2017, scientists published an interesting article in the journal Ecology titled ‘molecular constraints on resistance-tolerance trade-offs’. This is a bit of a mouthful but basically, the study looks at the mechanisms some plants use to cope with the negative effects of being pruned or munched on by wildlife, namely resistance and tolerance, and they found something rather surprising that could, in the future, increase agricultural yields and reduce reliance on pesticides.
For those of you who don’t know, Floriade is a peak spring flower show in Australia. Unfortunately, because it’s focussed almost exclusively on bulbs, it tends to be pretty much the same every year. But that doesn’t mean there’s nothing to be gleaned from a visit; or a review from someone who has checked it out. So, whether or not you’ve had the opportunity to visit Floriade, here are five things you can learn from the event:
Sign up for my email newsletter now and receive free, downloadable black and white pictures that you can use to boost your baby’s eye development. Or you can read on to learn why black and white pictures are so good for babies up to 6 months of age.
Choose black and white for sight to kickstart your baby’s eye development
We all want to give our babies the best start in life and supporting eye development is probably one of the top things parents want to contribute to. So, how do you kickstart your baby’s eye development? The answer is fairly simple: choose black and white for sight – show your little one lots of black and white pictures and show them to him or her often.
The Mapmaker Chronicles: Race to the End of the World by A. L. Tait
4 out of 5 stars
A contest, unknown lands and a reluctant traveller make ‘Race to the End of the World’ an engaging adventure story for children aged 9 and over. And while I thought the premise was a little weak, I loved that A. L. Tait has used sophisticated language that will challenge young readers.
Want to give the baby in your life the best start? One of the best things you can do as a parent is to read to your child from birth.
Most children’s books contain lots of brightly coloured pictures though. This is great for older children but for the best brain development, research shows that babies up to 6 months of age need high contrast, black and white images.
The personalised ‘Where’s My Teddy?’, K. M. Wade’s first book for newborns, is specifically designed to stimulate babies’ vision and hearing. The bold black and white pictures will capture the attention of even the youngest children while the rhythm and repetition of the story build their literacy skills. Each book is customised to your child so older children will also be thrilled when they discover that the person who has lost their teddy shares the same name as them.
This is truly a book your child will enjoy from birth.
Create yours now
If you find yourself near Benalla (in Victoria, Australia), perhaps driving down the Hume Highway on your way to another engagement, I’d highly recommend a short detour to visit Benalla. The bustling country town has a street art exhibition on that’s drawing visitors but for a weary traveller, it’s the botanical gardens that I’d recommend – read on to find out why. If you’re not likely to be able to visit Benalla any time soon, have a scroll through this post anyway and enjoy the pictures – you might just find the inspiration you need for your next garden project.
They say ‘kids do the darnedest things’ and my now 6-month old daughter (Miss0.5) is no exception. There have been lots of funny moments but here are the top three so far.
Book of the Dead by Patricia Cornwell
3 out of 5 stars
Patricia Cornwell’s ‘Book of the Dead’ has an interesting premise and plenty of intrigue but for me, the execution let it down.