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K. M. Wade

Kelly is a marketing strategist and author at K. M. Wade. She performs research and crafts content, copy and strategy to help businesses win more sales and generate sustainable growth. Kelly has 10 years of professional writing experience across a range of industries. She specialises in creating well-researched, SEO-friendly, persuasive and engaging marketing assets and the strategies that guide the creation of such content. Her expertise is in providing the full scope of research, strategy, planning, education, execution and promotion required for successful content marketing. She love helping businesses achieve their goals and make a positive impact on the lives of their customers and clients. She’s also a scientist, gardening enthusiast, mother and author of several gardening and children’s books.

The SERPs: A screenshot of a typical first SERP

What are the SERPs?

  • K. M. Wade 
  • 3 min read
SERP stands for ‘search engine results page’. The SERPs are the pages of search results that search engines display when someone does an internet search.
SEO spelled out with scrabble tiles

What is SEO?

  • K. M. Wade 
  • 3 min read
SEO (search engine optimisation) is the process of optimising searchable web content so it ranks higher in a search engine’s unpaid search results.
Pink yarrow

Yarrow

Yarrow isn’t just a pretty flower. Learn how to grow it and about its medicinal, permaculture and companion planting benefits in this plant profile.

Hyssop

Hyssop is an aromatic and edible, herbaceous perennial that belongs to the mint family. It’s used in perfume and has medicinal properties.
A photo of a variety of herbs interplanted in one bed

What is companion planting?

  • K. M. Wade 
  • 5 min read
Companion planting is a special type of polyculture where different species are interplanted for the benefit of all.
What is permaculture: Photos of a chicken in a mobile run, edible flowers, bees on a flowering edible plant and an insect hotel are combined in one image to symbolise how all those things can be combined to produce a productive and resilient agricultural system

What is permaculture?

  • K. M. Wade 
  • 3 min read
Permaculture is about productive and resilient systems inspired by natural ecosystems. The idea is to work with nature rather than trying to tame, control or subvert it.
Yellow flower from the sunflower family

What is a plant family?

  • K. M. Wade 
  • 3 min read
A plant family is a collection of closely related plants that share a set of common characteristics. Learn why they’re important in this short article

Freelance Writing Rates (free download)

  • K. M. Wade 
  • 5 min read

One of the most difficult things about hiring a freelance writer is knowing how much to pay. On the one hand, you want to make sure you pay enough that you get a quality product. But on the other hand, you don’t want to pay more than you need to. In other words, you want value for money. But you’re much less likely to get that if you don’t know what the average freelance writing rates are and many writers are unwilling to share their rates publicly. Luckily, there are a few posts like this that shed a little light on the issue.

Interview with Author Lloyd R R Martin

  • K. M. Wade 
  • 7 min read
Rocket science and quantum dynamics - these are two of the topics author Lloyd R R Martin has delved into in his latest book. Learn more in this fascinating interview.
6 Steps to content marketing success: The title is overlaid over a jagged line that ends in an arrow and shows an upward trend

6 Steps to content marketing success

  • K. M. Wade 
  • 13 min read

There is no doubt that content marketing is popular with 91% of business-to-business marketers and 86% of business-to-consumer marketers use content marketing. Better yet, content marketing is highly effective. According to DemandMetric, content marketing generates 3X the leads created by traditional marketing strategies yet it costs 62% less. And approximately 78% of buyers relied on white papers to make a purchasing decision within the past year.

But getting it right is difficult and time-consuming, especially if you’re not sure how to get started. That’s why I produced this 6-step guiding to content marketing success. If you master these steps, you’ll find content marketing much easier.

 

How to measure content marketing success: This title is laid over an image of a pair of hands pointing to a mobile phone and a sheet of paper full of charts

How to measure content marketing success

  • K. M. Wade 
  • 8 min read

Marketing of any kind is all about maintaining or increasing revenue (if you’re a business). When you’re using a marketing strategy like content marketing, where you’re aiming to do this indirectly, it can be tough to measure how effective your marketing efforts are. But you need to measure this so that you know what’s working and how you can optimise your content marketing strategy to get the best results from your content marketing efforts. So today I’m going to give you a primer on how to measure content marketing success.

 

26 Benefits of content marketing: that heading sits alongside a photo of scrabble pieces that spell out audience, relevant, target and content

26 Benefits of content marketing

  • K. M. Wade 
  • 7 min read

Content marketing is very popular at the moment and with good reason. Whether you write fantasy novels or run a multi-million dollar financial services corporation, it’s an effective means of marketing products and services to a wide range of audiences. But that’s not the only reason you might choose to use content marketing. There are lots of advantages of and benefits associated with content marketing – here are 26 of them.

 

How does content marketing work?: A series of three hand drawn images depict a website and other forms of content

How does content marketing work?

  • K. M. Wade 
  • 9 min read

Content marketing can seem like a baffling strategy especially if you’re familiar with traditional marketing approaches. But its an incredibly popular approach to marketing and audience building. In fact, 90% of North American business-to-business (B2B) content marketers prioritise their audience’s informational needs over their businesses sales and promotional messages. And 85% of Australian businesses are focussed on building their audience. Content marketing really is an effective way to market any business, so let’s take a look at how content marketing works.

Content strategy vs. content marketing (title): (img) a chessboard and upwards trending bar chart are shown

Content strategy vs. content marketing

  • K. M. Wade 
  • 3 min read

The terms content strategy, content marketing and even content marketing strategy tend to be used interchangeably by a range of professionals and amateurs alike. Yet these are different terms and if you’re planning on delving into the realm of content marketing, either by yourself or with the help of an expert, you’ll make much better headway if you understand the differences between these terms.

 

Why Instagram Stories could be a great tool for marketing your business: a black background features that heading text with an orange Instagram logo

Top reasons why your brand could benefit from using Instagram Stories as a marketing tool

  • K. M. Wade 
  • 4 min read

Conceived as Facebook’s answer to Snapchat and launched in 2016, Instagram Stories was an instant hit. As at June 2018, it has a daily user base of 400 million. That’s an incredible number for a platform that’s so young. And that large user base coupled with impressive growth is why businesses are increasingly using Instagram Stories to market their products and services, especially to younger audiences. Read on to learn all you need to know to decide whether Instagram Stories should become your newest marketing tool in your social media marketing strategy.

 

Top 13 marketing strategies and marketing approaches to boost your sales and grow your business: Pictured is a binder that is open to an upward trending bar chart and a picture indicating how people in a team are working together

Top 13 marketing strategies and marketing approaches to boost your sales and grow your business

  • K. M. Wade 
  • 11 min read

With so many marketing strategies and marketing approaches to choose from, it can be difficult to decide which ones to try. What you need is a list of 13 proven approaches so you can pick a few effective techniques to try. Luckily I produced this blog post then right? 🙂 Read on to learn the basics of 13 top marketing strategies and marketing approaches so you can choose the ones that are most likely to work for your business.

 

What is content marketing?: A colourful picture laid out a little like a web page includes the article title (What is content marketing?) and three icons ( a typewriter an image and the message sending icon)

What is content marketing?

  • K. M. Wade 
  • 2 min read

Content marketing is an inbound marketing approach that relies on strategically creating, distributing and promoting content that is engaging, valuable and relevant to a well-defined target audience. As with all marketing, the ultimate goal of content marketing is to increase the number of desired customer actions, whether that be purchases (for businesses), donations (for charities) or another kind of action.

 

How to choose a freelance writer: an image of a barefoot man sitting in a chair in the middle of a dirt road with paper falling all around him and the article title overlaid (How to choose a freelance writer)

How to choose a freelance writer

  • K. M. Wade 
  • 22 min read

So you’ve decided to outsource your content creation to one or more freelance writers. Congratulations! That can be a hard decision to make. Now, of course, you need to figure out how to choose the right freelance writer for your brand. This is a fairly detailed look at just how you can do that.

 

Do you need a freelance writer?: The image features a woman typing on a laptop on her lap and writing on a note pad on the seat she’s sitting on. The text overlay has the blog post title (Do you need a freelance writer?)

Do you need a freelance writer?

If you’re reading this, I’m guessing you’ve realised you need content and/or copy for your business or brand. What you’re not sure about, is whether you should write it yourself and if not, whether you should hire a writer on a freelance or permanent basis. By the time you’ve finished this blog post, you’ll know the answer to the question ‘do you need a freelance writer?’ – or you’ll have the tools you need to answer the question.

 

Black and white baby books: A photo of a baby looking at a black and white picture book The text overlay reads: Choose black and white baby books for your newborn

Choose black and white baby books for your newborn

  • K. M. Wade 
  • 4 min read

Reading out loud to your child is one of the best things you can do in preparation for school and to help him or her develop a love of learning and strong language skills. If your baby is 6 months old or younger, you can boost the benefits of reading out loud to Bub by choosing black and white baby books as young babies and newborns respond best to high-contrast black and white images.

 

How to write a great blog post: An image of an ornate feather quill with a bottle of ink and the heading of the post next to it (How to write a great blog post)

How to write a great blog post

  • K. M. Wade 
  • 12 min read

According to the Content Marketing Institute, content marketing gets three times more leads than paid search advertising. So, if you’re planning to use blogging as a key content marketing tool, you’re definitely off to a great start. But your blog is only going to drive traffic to your website and help boost your sales if you stock it with fantastic content. That’s why I’ve written this whole article about how to write a great blog post.

 

What is a blog?: A screenshot of a previous K. M. Wade blog post with a text overlay that says ‘what is a blog?’

What is a blog?

  • K. M. Wade 
  • 3 min read
What is a blog? A blog is a log of information published on the web. Blog posts are often used in content marketing to boost sales.
Freelance rates: An image with three stacks of coins and plants growing out of them with the text overlay - why are freelancers so expensive?

Why are freelancers so expensive?

  • K. M. Wade 
  • 9 min read

Businesses hiring freelancers for the first time often get a bit of a shock when discussions turn towards rates. But there are very good reasons why freelance rates are seemingly high. And it’s not just the expertise. Whether you’re a business looking to hire a freelancer, a freelancer needing to justify your prices, or a new freelancer trying to establish your rates, this is what you need to know about freelance rates.

 

Image of an old fashioned pram with the text: what to look for when buying a pram

What to look for when buying a pram

  • K. M. Wade 
  • 16 min read

 

Buying your first pram or stroller can be daunting because you just don’t know what features you might want or need. In this post, I’ll help you learn the key things to look out for when shopping for your first pram and help you make that all-important buying decision even when you haven’t got much, or any, experience to rely on.

I’ve broken this post down into subsections so you can easily find what you’re looking for but I recommend you start at the beginning and then just skip sections that aren’t relevant to you. I say this because I’ve structured the article with the really key decision points up front. If you don’t make those decisions first, you may end up choosing a pram or narrowing down your choices to models that actually don’t meet your needs.

Three images of different prams and strollers with ‘What’s the difference between a pram and a stroller?’ Overlaid

What’s the difference between a pram and a stroller?

  • K. M. Wade 
  • 6 min read

 

The terms pram and stroller are so often misunderstood that choosing between the two can become really difficult. And when you just want to get the right mode of transport for your family, this is a difficulty you just don’t need. So, today I’m sharing everything you need to know in order to decide whether you’re going to get a pram, stroller or both for your family.

Content ideas for every part of your sales funnel

Content for Every Stage of your Sales Funnel

  • K. M. Wade 
  • 13 min read

 

You’ve probably heard the saying, ‘content is king’ and it really is so very true. Sure, there are many other important aspects of a good marketing strategy but if you don’t have top quality content, your marketing is going to fall flat. But what kinds of content should you produce for your website and social media platforms? Read on for some great ideas.

A lady and two small children share a picture book - the title is overlaid over the left of the picture

The shared reading practices of Australian families

  • K. M. Wade 
  • 24 min read

 

After talking to some other mothers on Facebook one day, I became interested in learning about the shared reading practices of Australian families. I wanted to know who reads out loud to Aussie kids, how long our children are being read out loud to, whether shared reading is decreasing and what would encourage families to do more shared reading. I found some data but not a great deal and there were some issues with some of what I did find so I decided to do my own little study and publish the results on my blog so that others could learn from it.

A woman and her daughter share a picture book. The article title is overlaid across the image

Top 6 tips for including more shared reading in your child’s daily routine

  • K. M. Wade 
  • 10 min read

 

In a survey I recently conducted, one of the most common reasons why parents and carers didn’t read out loud to their children more was because either they or their children didn’t have enough time. Given how important it is to read out loud to children, I thought I’d share some tips on how to build more shared reading into your daily routine.

A black and white image of an eye overlaid with the words ‘choose black and white for sight’

Black and white is best for newborn sight

  • K. M. Wade 
  • 3 min read

When you go to pretty much any baby shop, you’ll find a wide selection of toys and nursery goods. Most of these will be either brightly coloured or styled according to the latest trends in pastel colours for babies. What you usually won’t find is a large variety of black and white baby gear. The thing is though, black and white is best for newborn sight and here’s some proof.

 

A child reads a story to herself

Just because your child can read independently doesn’t mean you should stop reading out loud to them

  • K. M. Wade 
  • 3 min read

A survey by Scholastic (Australian Kids and Family Reading Report) found that 20% of parents stopped reading to their children before they turned nine. Yet 36% of children aged 6-11 whose parents had stopped reading to them wished their parents hadn’t stopped.

Reading out loud is incredibly important for kids so ceasing the practice isn’t just a disappointment. It can also have ramifications for their literacy.

Text reads: When should you read to your child? And there are three images - one of a pregnant lady, one of a newborn and one of an older child

When should you read to your child?

  • K. M. Wade 
  • 6 min read

In a recent post, I talked about the many benefits of reading out loud to your child (or a child you care for). Many parents and carers wonder though when they should start reading to their young charges. The short answer is as soon as possible after birth, if not before. Read on to learn enough to decide when you will start reading to the little one in your life.

A man reading a picture book to a young child

Why is reading out loud good for kids?

  • K. M. Wade 
  • 11 min read

 

Reading out loud is one of the best things you can do for your child (or any child you care for). Regularly sharing stories with your child is critical for helping him/her to develop strong literacy skills, a good vocabulary and a lively imagination (Melbourne Child Psychology & School Psychology Services). I think you’ll agree that most of us expect these sorts of benefits from reading but there are a wide variety of other benefits that are more unexpected, such as social-emotional skills. If you need some motivation to make reading out loud to your child a regular event, check out the benefits below.

A tractor sprays many rows of crops with a pesticide - a text overlay says ‘are pesticides dangerous?’

Are pesticides really dangerous?

There is a lot of conflicting information about whether or not pesticides are dangerous so it is no surprise that I get asked this question fairly frequently. I’d love to give a yes or no answer but the truth is, it varies depending on the pesticide in question and how you define ‘dangerous’. If you’ve ever wondered whether pesticides are dangerous, the following information should give you the information you need to answer the question for the specific pesticides you’re interested in.

 

An old fashioned slide rule symbolises metrics

Digital marketing tools and metrics for beginners part 1 – why you need metrics

  • K. M. Wade 
  • 8 min read

 

Digital marketing can be a minefield. If you don’t have tools to help you, it can also be incredibly time-consuming. If you don’t know how to use metrics to determine how successful your efforts are, you’re in a whole mountain full of trouble.

Don’t believe me? Let me explain.

Today’s post explains what metrics are and why you need them. It’s the first in a series of posts about digital marketing tools and metrics for beginners. Each post explains a different metric or tool. Each post also includes examples – I’ve chosen two completely different business types (authors and landscape gardening businesses) to illustrate how all businesses, no matter the focus, can benefit from these tools and metrics. If you want to read the other posts in this series, just click this link or search my blog for ‘digital marketing tools and metrics for beginners’. If you want to know as soon as another post comes out, you can subscribe to receive updates on this series here.

A hose spraying water with a text overlay that says ‘when should you water your garden?’

When should you water your garden?

  • K. M. Wade 
  • 12 min read

 

All gardeners want to ensure their plants get the water they need but many of us worry about whether we have the optimal irrigation schedule. The best frequency at which you should water your garden is fairly uncontroversial, though it does depend on the plants you are growing and what stage they are at so it can be quite complicated to figure out. The time of day at which you should water your garden however, is a hotly contested topic and experienced gardeners often wonder this almost as frequently as beginner gardeners. I advocate for watering in the morning and I think you’ll agree that my reasoning and advice is sound.

Posting to Facebook through third-party apps leads to reduced reach - myth debunked

Posting to Facebook through third-party apps leads to reduced reach – myth debunked

  • K. M. Wade 
  • 8 min read

 

It’s no secret that the organic reach of posts made to Facebook pages has dramatically declined in recent years. But does posting through third-party apps exacerbate the issue as is commonly believed? The short answer is no, not directly, but there are other things to consider when deciding whether to use a third-party app to populate your Facebook page. Read on to learn more.

A reusable modern cloth nappy and a disposable nappy on a change mat

10 annoying things children do at nappy changing time

 

I’ve heard it said that nappy changing time is a ‘special time of bonding’ with your baby ‘full of happy songs and cherished routines like pretend toe eating’ (am I the only one who had never previously considered pretending to eat my baby’s toes?). And sure, you do get some one-on-one time with Bub. However, given the difficulties many parents face with feelings of inadequacy when all they see on social media is photo after photos of 100% together parents with their perfect little angels, I thought today I’d do a fun post about one of the not so fun moments in the life of a parent. So if you’ve ever had a disaster nappy change (and seriously, we all have, regardless of what people show on social media) hopefully you’ll find this at least a little amusing – and maybe comforting on those days where it feels like everything is going wrong. And for those expectant parents, here’s a sneak peak of what you’re in for!

Book cover for Death’s Mistress by Terry Goodkind

Another disappointing instalment from one of my writing heros

  • K. M. Wade 
  • 4 min read

Death’s Mistress by Terry Goodkind

3 out of 5 stars

Let me start by saying I love Terry Goodkind’s writing – well some of it anyway. I love his Sword of Truth series to bits and have read many of the books more than 10 times each. In fact, those books have been a key inspiration for my first fantasy novel (in progress). I believe I have read every book he’s written, including Nest (a thriller) and The Law of Nines (set in ‘our world’), indeed I own all but Death’s Mistress which I borrowed from the library, but unfortunately I’ve been really disappointed with his last few novels and Death’s Mistress is sadly no different. I’m even glad I didn’t take the leap and buy it (though I do actually feel guilty for not supporting one of my favourite authors in that way).

The unexpected consequences of pruning

On 3 October 2017, scientists published an interesting article in the journal Ecology titled ‘molecular constraints on resistance-tolerance trade-offs’. This is a bit of a mouthful but basically, the study looks at the mechanisms some plants use to cope with the negative effects of being pruned or munched on by wildlife, namely resistance and tolerance, and they found something rather surprising that could, in the future, increase agricultural yields and reduce reliance on pesticides.

Five things to learn from Floriade 2017

  • K. M. Wade 
  • 8 min read

For those of you who don’t know, Floriade is a peak spring flower show in Australia. Unfortunately, because it’s focussed almost exclusively on bulbs, it tends to be pretty much the same every year. But that doesn’t mean there’s nothing to be gleaned from a visit; or a review from someone who has checked it out. So, whether or not you’ve had the opportunity to visit Floriade, here are five things you can learn from the event:

A picture of a baby engaging with their very own copy of 'Where's My Teddy?' overlaid with text that says: if you discovered a simple way to kickstart your baby's eye development, something you could do every day that didn't cost an arm and a leg, would you do it?

How to use black and white pictures to kickstart your baby’s eye development

  • K. M. Wade 
  • 7 min read

Sign up for my email newsletter now and receive free, downloadable black and white pictures that you can use to boost your baby’s eye development. Or you can read on to learn why black and white pictures are so good for babies up to 6 months of age.

Choose black and white for sight to kickstart your baby’s eye development

We all want to give our babies the best start in life and supporting eye development is probably one of the top things parents want to contribute to. So, how do you kickstart your baby’s eye development? The answer is fairly simple: choose black and white for sight – show your little one lots of black and white pictures and show them to him or her often.

A black and white photo of an eye overlaid with 'choose black and white for sight' represents how you can kickstart your baby's eye development with black and white pictures

Kickstart your baby’s eye development – choose black and white for sight

Book cover for A. L. Tait's 'The Mapmaker Chronicles: Race to the End of the World'

An Engaging Read with Sophisticated Language for Ages 9 and Up

  • K. M. Wade 
  • 2 min read

The Mapmaker Chronicles: Race to the End of the World by A. L. Tait

4 out of 5 stars

 

A contest, unknown lands and a reluctant traveller make ‘Race to the End of the World’ an engaging adventure story for children aged 9 and over. And while I thought the premise was a little weak, I loved that A. L. Tait has used sophisticated language that will challenge young readers.

Give the baby in your life the best start

Want to give the baby in your life the best start? One of the best things you can do as a parent is to read to your child from birth.

Most children’s books contain lots of brightly coloured pictures though. This is great for older children but for the best brain development, research shows that babies up to 6 months of age need high contrast, black and white images.

The personalised Where’s My Teddy?, K. M. Wade’s first book for newborns, is specifically designed to stimulate babies’ vision and hearing. The bold black and white pictures will capture the attention of even the youngest children while the rhythm and repetition of the story build their literacy skills. Each book is customised to your child so older children will also be thrilled when they discover that the person who has lost their teddy shares the same name as them.

This is truly a book your child will enjoy from birth.
Create yours now

Benalla’s Botanical Gardens a Treat for Weary Travellers

  • K. M. Wade 
  • 4 min read

If you find yourself near Benalla (in Victoria, Australia), perhaps driving down the Hume Highway on your way to another engagement, I’d highly recommend a short detour to visit Benalla. The bustling country town has a street art exhibition on that’s drawing visitors but for a weary traveller, it’s the botanical gardens that I’d recommend – read on to find out why. If you’re not likely to be able to visit Benalla any time soon, have a scroll through this post anyway and enjoy the pictures – you might just find the inspiration you need for your next garden project.